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Category Archives: SEO

Ways to Increase Traffic to Your Website

If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it is operating 24 hours a day. With such an employee, you will need to direct more people to your website to maximise its productivity.

 

Why Website Traffic is Important

Website traffic helps you:

• Determine how your marketing efforts are paying off
• Collect information about your target audience to make informed decisions
• Generate more leads and gather additional clients
• Increase your SEO credibility

Below are various ways to direct traffic to your website.

Advertise

Advertising your business online is the most basic thing to do. Whether you choose to advertise through social media or display advertising, you will end up attracting more customers. This will put your site in the forefront and strengthen your brand.

Do Email Marketing

Create a mailing list where you send your customers newsletters and offers through email. This will increase traffic to your website as these

Digital Marketing Trends For 2018

It’s common knowledge that a solid marketing plan is essential for any business to succeed. Yet while many businesses spend time creating a marketing plan, a small amount actually invest the time to regularly update it according to marketing trends, advances in technology and changes in the customer journey. There is no better time to do this than the New Year, so we’ve asked some of the leading marketers what the trends we can expect for 2018, so you can apply them to your existing plan for a successful and profitable year.

Master the Art of the Micro Moment

It’s no surprise just how much smart phones play a crucial role in the buyer’s journey. Yet statistics show that smartphone use and research is on the increase year after year. Whether a customer is choosing to purchase something small like a lipstick or a pair or shoes, to something that a huge investment such as a house or a car, they are now expecting to have answers to their questions at their fingertips. One study shows that a whopping 96% of all smartphone owners will reach for their phone to do research on their purchase before committing to buy. This …

SSL

Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a

schema-markup-seo

Schema Markup and How it Boosts your SEO

This post will help you to understand what exactly Schema Markup is and how using it effectively can and will improve your SEO (Search Engine Optimisation). Learn how a simple piece of code can increase clicks on sites by making it easier to find.

So what is Schema Markup?
In simple terms, it’s a type of microdata or code that can be used by different search engines like Google, Bing and Yahoo! to effectively scan websites for information and terms used on your websites to deliver precisely what the searcher is looking for.

Who should be using Schema Markup?
To put it bluntly, everyone! No matter what the site, the markup system will benefit you. Whether it’s for a restaurant or business, news articles or events, the schema markup improves the odds of people that want to find your website and content actually finding it.
While it’s possible to use schema markup on every page of the website, it’s far more time consuming than a smaller site with less pages or someone planning the creation of a site.

How does it work?
Essentially, schema markup uses microdata to explain what your data means instead of just simply stating what it …