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Category Archives: SEO

What Makes a Good Website?

websites laptops workThere’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use navigation interface, as well as pages that load quickly and tell your visitors what they need to know up front. It should be full of great content, regularly updated, intuitive and, through a combination of these factors, provide you with a decent visitor-customer conversion rate.

If your website is for a business, you should strive to make it appeal to your ideal customer. Visitors to your website are primarily hunters, looking for select information, and if they can’t find it on your site in a matter of seconds, they’re likely to take their business elsewhere. By imagining what it’s like to be the customer you’re targeting, and dealing with every query they could possibly have about your products or services, you’ll be able to build up an important trust between you and your customer base. This can be much more effective in gaining and retaining …

How to Do Effective Keyword Research

KeywordsSearch Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position.

What are Search Keywords?

Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. Unfortunately, every SEO expert knows this and they are also trying to rank for individual words and short phrases. To compete, website owners usually need large budgets.

The best option is to rank for long tail phrases of up to 9 words. Once the website ranks for long tail keyword phrases effectively, the next step is to shorten the phrases. A good SEO is able to compress the time until a website competes for higher traffic keywords considerably. It is therefore very important to know the main topics the website covers.

Choosing Keywords to Rank Your Website

For established websites one of the best keyword research tools is the analytics software already installed for tracking user interactions. This has the very distinct advantage of seeing at a glance, often in real time, which keywords were used to find the website, and the page the user …

A Beginner’s Guide to Using Google Trends

canstockphoto10177889If you are like many website owners, you appreciate the fact that understanding the popularity of trends and search terms is an excellent way to hone your current marketing campaign as well as to better understand what your competitors may be doing. You will be pleased to learn that this can now all be accomplished with the help of a system known simply as Google Trends. So, how can you use this platform and what are some of the benefits to be experienced? Let’s have a brief look at both of these questions.

The Power of Visual Presentation

There have been other keyword search tools over the years. One of the biggest differences in regards to Google Trends is that you will not see “static” and generic information, but rather how popular the term has been over the past few years. We can think of this as the “evolution” of a keyword or key phrase. As all of this data is provided to you in an easy-to-read graphical format, you can quickly determine which terms are getting the most hits and which ones have faded off of the radar.

Interactivity is Key

Google Trends has been created under the assumption …