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Category Archives: SEO

How to Do Effective Keyword Research

KeywordsSearch Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position.

What are Search Keywords?

Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. Unfortunately, every SEO expert knows this and they are also trying to rank for individual words and short phrases. To compete, website owners usually need large budgets.

The best option is to rank for long tail phrases of up to 9 words. Once the website ranks for long tail keyword phrases effectively, the next step is to shorten the phrases. A good SEO is able to compress the time until a website competes for higher traffic keywords considerably. It is therefore very important to know the main topics the website covers.

Choosing Keywords to Rank Your Website

For established websites one of the best keyword research tools is the analytics software already installed for tracking user interactions. This has the very distinct advantage of seeing at a glance, often in real time, which keywords were used to find the website, and the page the user …

A Beginner’s Guide to Using Google Trends

canstockphoto10177889If you are like many website owners, you appreciate the fact that understanding the popularity of trends and search terms is an excellent way to hone your current marketing campaign as well as to better understand what your competitors may be doing. You will be pleased to learn that this can now all be accomplished with the help of a system known simply as Google Trends. So, how can you use this platform and what are some of the benefits to be experienced? Let’s have a brief look at both of these questions.

The Power of Visual Presentation

There have been other keyword search tools over the years. One of the biggest differences in regards to Google Trends is that you will not see “static” and generic information, but rather how popular the term has been over the past few years. We can think of this as the “evolution” of a keyword or key phrase. As all of this data is provided to you in an easy-to-read graphical format, you can quickly determine which terms are getting the most hits and which ones have faded off of the radar.

Interactivity is Key

Google Trends has been created under the assumption …

Top Ways to Drive Traffic to Your Website

Web TrafficWhat is the point in having a gorgeous, well-designed, user-friendly website if no one sees it?   Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your product or service? In this post we consider how to bring the best traffic to your website as you possibly can.

Search Engine Optimisation

Search engine optimisation (SEO) is one of the most important things that you need to think about if you want to bring a lot of visitors to your website. For those of you who are unaware, SEO is all about optimising your website so that your website ranks higher in search engines — most marketers focus specifically on Google as they have the biggest market share.

Saying that SEO is a minefield would be an understatement, it would take extensive amounts of research to even begin to understand it. Although, right now you only need to understand that you should optimise your website for the users, not the search engine. This means that you should provide in-depth content, keep your …