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Category Archives: SEO

Why Should Your Business Blog?

BlogA blog can be one of the cheapest and most effective tools at a business’ disposal, providing free marketing, helping to give your company a clear voice and serving as an extra channel of communication with customers. In addition, blogs can help to increase sales and ensure that business owners keep up with the latest industry trends.

Put simply, if your business is not currently blogging, it should be. Here are some of the key reasons why.

1. Blogs can increase website traffic, attract more customers and lead to increased sales.

In terms of online marketing, blogs can be extremely useful for Search Engine Optimisation (SEO) purposes. As a consequence, search engines like Google will see that your website is offering valuable content and reward you with a higher positioning in search results. This, in turn, leads to an increase in visitors to your website.

There is plenty of evidence available to demonstrate that increased blog traffic results in more customers for your business and higher sales figures. For example, a HubSpot survey from 2011 found that 60 percent of all businesses that blog acquire more paying customers off the back of it.

Furthermore, customers who stumble across insightful blog …

How to Optimise Your Conversion Rate – Part One

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With analytics and specialist metric tools a common occurrence on most websites nowadays, conversion rate optimisation and the process of engaging visitors with your content is more important than ever.

As the first post in a series of blog posts about optimising your conversion rate we’ll discuss the basics of CRO and how it can benefit your business.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) refers to the method of using a mixture of analytics and user feedback to improve the performance of your website. CRO is perfect for improving any specific metric on your website that you feel needs that little bit of a push, whether it’s acquiring new customers or increasing your downloads. It’s all about increasing the percentage of website visitors who have a great experience on your website and choose to buy a product, enquire about a service or download a resource.

Why is CRO so important?

Optimisation of any kind on a website should improve the overall experience of your users and your business prospects. As paid advertising increases its prices and becomes more competitive, identifying any problems you have beforehand is an added bonus that can save you money in the long …

The Rise of PPC and Google Adwords

CRO

With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.

What is PPC?

PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.

It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.

Who Can Benefit from PPC?

If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are …

Why Should You Guest Blog?

blogging writing social media

With SEO a bigger driving force than ever in website development, guest blogging has become a great way to get your blog visible amongst the sea of similar sites. Whether you blog about beauty, healthcare, holidays, finance or vehicle maintenance be sure that there are people out there who also share a similar interest.

In this post we discuss the best ways to make the most out of guest blogging and how it can help your brand.

1. What is Guest Blogging?

Guest blogging is all about spreading your knowledge about a certain subject into other areas of your target market to build a reputation and increase your website’s reach. Used frequently amongst small businesses, guest blogging is all about getting in touch with other businesses that maintain a blog and offering to supply them with one or even multiple blog posts for free. Your only condition is that you request a link back to your own blog. Sure, you won’t get any money back, but by sharing your knowledge about a topic you can easily gain more engagement and further reach as their readers also become yours.

2. Why Should You Guest Blog?Pen (fountain)

By writing a guest blog for …