With over 100 hours of content uploaded every minute, Youtube is a great addition to your social media marketing. Although achieving a high number of views and a dedicated following may seem like the main objective of having a Youtube channel, but ensuring that your content is top quality is imperative.
Here, we discuss the best ways to optimise your Youtube content in terms of SEO but also relevance.
1. It’s all About the Tag
Tagging is an essential part of Youtube etiquette and a powerful marketing tool which makes them a lot more discoverable. Currently, the international video giant has no way of truly understanding video content, so it is really important to associate your video with text. Use your video – whether it’s promotional, information or a ‘how to’ – to rank for specific keywords. Look to include any brand keywords in your tagging and avoid irrelevant terms that you may feel up your ratings, even if it is tempting!
Youtube no longer prioritises its videos by the overall volume of views; instead it focuses on a video’s ‘watch time’ or bounce rate. If a user stumbles upon your video due to a misleading title or tag, …
With the rise of SEO (search engine optimisation), many company websites are taking the leap and adding blogs to expand their online presences and up their digital rankings. Whether you’re blogging for fun or growing your marketing efforts with new and original content, here we share our favourite tips for driving more traffic to your blog.
1. Write Often
One of the best ways to nab and retain readers is through regular posting on your blog. Frequently updating your blog with useful and relevant content enables you to grab the attentions of your audience and keep them coming back for more. If you post often on your blog, the main search engines will recognise your relevance and can help drastically with your blog traffic.
2. Respond to Comments
Enabling the comments on your blog is brilliant for your reader engagement levels. Creating a dialogue with your readership is an imperative part of increasing your online presence. The advantage of blogging is that you are able to interact at a one-on-one basis with your audience to hear their opinions what the content you’re producing. By responding to comments and answering questions you can demonstrate your knowledge on a specific subject whilst …
In a world where some of the biggest search engines dictate the relevance of your company’s website to potential customers getting your SEO keywords right is vital. Without the use of keywords, your website’s exposure will ultimately decrease, so taking the time to optimise every aspect of it beforehand is completely worthwhile.
In this post we discuss the best ways to research and use SEO keywords for the best results.
1. Do Your Research
Before compiling your list of SEO keywords, you will need to find out the kinds of things that your potential clients are searching for online as well as checking out your competitors and their optimisation. Free online tools like Google’s Adwords Keywords Planner will give you plenty of ideas for which words to use and their searchability levels.
When beginning your research, beware of targeting popular terms like, ‘cloud computing’, for example, as they’ll prove way too competitive and will leave your business lacking in its ranking. It’s useful to try replacing these types of words with longer, more specific phrases. This is a great trick throughout all of your keyword research as you’ll bring in the right visitors who are actively looking for what your …
Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to your site and engage audience is to cover ‘hot topics’ – up-to-date topics that are trending on the internet.
In this post we discuss the best resources available for discovering new trending topics to fill up your content marketing.
The concept of ‘trending’ started with Twitter. By using hashtags in the same way as a search engine, users are able to interact with each other and share ideas. Through clever algorithms, the social platform identifies lists of subjects that are being talked about around the world and by changing your settings you are given the opportunity to tailor them to your geographical region or specific interests.
The advantages of using Twitter as a starting point for your content inspiration is that, unlike some other resources, all trending topics are generated in real-time. With the speed in which the media moves, finding news stories …