Sympathise button? Following a brainstorming session between Facebook’s head developers, or what they refer to as a Hackathon, the idea for a ‘sympathise’ button has emerged. The button would replace the ‘like’ button for relevant posts that included negative information. For example, if a user was posting a status notifying of a death, they could […]
Google has updated page rank in December 2013 According to Matt Cutts from Google he said he would be surprised if there was a public update in Google page rank before 2014, but it has happened. Many lower quality websites and blogs have lost their page rank altogether . However as always there have been winners […]
The SEO environment is a whole jungle of different techniques that can be used to improve a site’s visibility in the search engines. Yet, there are plenty of monster mistakes in that jungle that can jeopardise a campaign’s success, especially when it comes to keywords. SEO takes effort and it takes time and there’s no […]
Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore. The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than […]
Google Places for Your Business Google Places is essentially an online directory in which you can enter a listing for your business. Your listing gives potential customers accurate, helpful information such as your location, contact details, opening hours and a description of the products or services that you offer. This listing can show up in […]
Search Engine Optimistion, or SEO, is an area of digital marketing which has gained huge attention in recent years, due to its ability to provide free traffic generation. If you are trying to build or expand the online presence of your business, without spending a fortune on advertising, SEO can be of great help. Put […]
Google Hummingbird, the biggest change to Google since 2001, has been recently announced. The tech giant’s 15th birthday coincided with its new Hummingbird search algorithm being launched. This is the biggest radical change in over a decade regarding Google’s search engine, and some 90% of searches will be affected. Following many changes in recent months, […]
“Build it and they will come” was the mantra in the infant days of the Internet. These days however, steps must be taken to be seen in the first page or two of any search term your customers may use to find you. Keyword optimisation has become extremely important for search engine positioning and branding. […]