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Category Archives: SEO

5 Ways to Find Trending Topics

canstockphoto20449239Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to your site and engage audience is to cover ‘hot topics’ – up-to-date topics that are trending on the internet.

In this post we discuss the best resources available for discovering new trending topics to fill up your content marketing.

1. Twitter

The concept of ‘trending’ started with Twitter. By using hashtags in the same way as a search engine, users are able to interact with each other and share ideas. Through clever algorithms, the social platform identifies lists of trending twittersubjects that are being talked about around the world and by changing your settings you are given the opportunity to tailor them to your geographical region or specific interests.

The advantages of using Twitter as a starting point for your content inspiration is that, unlike some other resources, all trending topics are generated in real-time. With the speed in which the media moves, finding news stories

Using LinkedIn as a Blogging Platform

canstockphoto8853768Alongside LinkedIn’s reputation as a ‘professional social network’, it is also a crucial marketing platform enabling businesses to connect with clients. Once only available for LinkedIn ‘influencers’, their platform allows users to publish original content that immediately becomes part of their own professional profile and is shared with their network. Users are also given the opportunity to follow content produced by other individuals not in your network.

In this post we discuss the advantages of using LinkedIn in your content marketing strategy.

1. Create Attractive Content

You’ve probably heard this a million times, but ensuring that your content is interesting, exciting and even attractive to your readers is vital. Similar to the content that you publish, keeping a consistency when you’re blogging with theme, style and voice is important to keep your readers fascinated.

Although there is no formal editing, LinkedIn does make it clear that any content that is sales-Morning coffee glasses newspaperorientated won’t be tolerated. Look at what you’re trying to achieve and keep your blogging as relevant to that as possible. If your business deals with interior design look at topics surrounding it – they don’t need to be specific to the main subject but your audience need to

Up Your Game with Content Marketing

contentContent marketing has become an elusive tool for digital marketers as more and more statistics prove its effectiveness. An amazing 60% of customers feel more positive about a brand after reading custom content and those kinds of numbers usually don’t lie! Like most marketing plans it can feel daunting coming up with brand new, original content that will generate new leads and a huge surge in traffic but with an optimised content marketing strategy tailored to your customers, curating content can be one of your most valuable marketing assets.

In this post we discuss the most effective ways to take advantage of content marketing and its benefits to your business.

1. Define Your Audience

Before you start writing up lists of possible blog topics and social media updates it’s vital that you know who your audience is – who will be reading or watching your content? Although it may sometimes seem like a case of filling up blank space on a company blog or website, the real reasons for publishing interesting and compelling content is to attract, and dart targetultimately, retain customers.

If you’re an old hand at marketing and have produced materials – whether for social media or general promotion

Top Tips for Youtube Business Marketing

LecteurAs the second biggest search engine in the world, Youtube is a great place to make your business heard. Unlike Google and most other social media platforms, Youtube is easier to rank highly and can add significantly to the promotion of a website or company.

As sharing visual content becomes increasingly popular across all social networks, Youtube is brilliant for making your products and services accessible to everyone. With 20 hours of video uploaded every minute, considering a leap to the video sharing site as part of your digital marketing strategy might just be what your organisation needs to gain opportunities whilst increasing customer loyalty.

1. Create a Fan Base

In the same way that you would entice new Facebook fans or Twitter followers, it is important to promote your business’s Computer gamingchannel on each of your social media outlets as well as website, blog and any mailing list that you might have.

Look at your channel’s page as an outlet for your business as it needs to include your company colours and any logo or graphics that accompany it. It needs to be as recognisable as possible to your viewers and subscribers. Promoting your company via Youtube is easy. With