Alongside LinkedIn’s reputation as a ‘professional social network’, it is also a crucial marketing platform enabling businesses to connect with clients. Once only available for LinkedIn ‘influencers’, their platform allows users to publish original content that immediately becomes part of their own professional profile and is shared with their network. Users are also given the opportunity to follow content produced by other individuals not in your network.
In this post we discuss the advantages of using LinkedIn in your content marketing strategy.
1. Create Attractive Content
You’ve probably heard this a million times, but ensuring that your content is interesting, exciting and even attractive to your readers is vital. Similar to the content that you publish, keeping a consistency when you’re blogging with theme, style and voice is important to keep your readers fascinated.
Although there is no formal editing, LinkedIn does make it clear that any content that is sales-orientated won’t be tolerated. Look at what you’re trying to achieve and keep your blogging as relevant to that as possible. If your business deals with interior design look at topics surrounding it – they don’t need to be specific to the main subject but your audience need to …
Content marketing has become an elusive tool for digital marketers as more and more statistics prove its effectiveness. An amazing 60% of customers feel more positive about a brand after reading custom content and those kinds of numbers usually don’t lie! Like most marketing plans it can feel daunting coming up with brand new, original content that will generate new leads and a huge surge in traffic but with an optimised content marketing strategy tailored to your customers, curating content can be one of your most valuable marketing assets.
In this post we discuss the most effective ways to take advantage of content marketing and its benefits to your business.
1. Define Your Audience
Before you start writing up lists of possible blog topics and social media updates it’s vital that you know who your audience is – who will be reading or watching your content? Although it may sometimes seem like a case of filling up blank space on a company blog or website, the real reasons for publishing interesting and compelling content is to attract, and ultimately, retain customers.
If you’re an old hand at marketing and have produced materials – whether for social media or general promotion …
As the second biggest search engine in the world, Youtube is a great place to make your business heard. Unlike Google and most other social media platforms, Youtube is easier to rank highly and can add significantly to the promotion of a website or company.
As sharing visual content becomes increasingly popular across all social networks, Youtube is brilliant for making your products and services accessible to everyone. With 20 hours of video uploaded every minute, considering a leap to the video sharing site as part of your digital marketing strategy might just be what your organisation needs to gain opportunities whilst increasing customer loyalty.
1. Create a Fan Base
In the same way that you would entice new Facebook fans or Twitter followers, it is important to promote your business’s channel on each of your social media outlets as well as website, blog and any mailing list that you might have.
Look at your channel’s page as an outlet for your business as it needs to include your company colours and any logo or graphics that accompany it. It needs to be as recognisable as possible to your viewers and subscribers. Promoting your company via Youtube is easy. With …
The benefits of a responsive website design (RWD) are huge when looking at marketing your business online. With 4 out of 5 consumers shopping on smartphones worldwide, being able to cater for multiple platforms and target mobile users specifically is really important especially if your company uses SEO as a key aspect of your digital marketing strategy.
Having a website that is mobile friendly is an essential in a world where such a large percentage of users access the internet through mobile devices such as tablets and smartphones.
1. Google Loves Responsive Web Design
As companies that rely on their online presence as much as they do their physical one, making your website adhere to Google’s rules is rather important. The world’s largest search engine understands that as well as making it an easier and more enjoyable experience for users, responsive website design also means that all content is accessible via a single URL. This means that no difference is made to your page rank and enables you to build a stronger backlink profile for both desktop and mobile searches.
Regardless of device, responsive design websites share the same HTML which makes easier and more efficient for Google to crawl, …