The benefits of a responsive website design (RWD) are huge when looking at marketing your business online. With 4 out of 5 consumers shopping on smartphones worldwide, being able to cater for multiple platforms and target mobile users specifically is really important especially if your company uses SEO as a key aspect of your digital marketing strategy.
Having a website that is mobile friendly is an essential in a world where such a large percentage of users access the internet through mobile devices such as tablets and smartphones.
1. Google Loves Responsive Web Design
As companies that rely on their online presence as much as they do their physical one, making your website adhere to Google’s rules is rather important. The world’s largest search engine understands that as well as making it an easier and more enjoyable experience for users, responsive website design also means that all content is accessible via a single URL. This means that no difference is made to your page rank and enables you to build a stronger backlink profile for both desktop and mobile searches.
Regardless of device, responsive design websites share the same HTML which makes easier and more efficient for Google to crawl, …
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.
In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.
1. The Rise of Content Marketing
In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.
With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies …
With Christmas just around the corner and the volume of retail enquiries due to double over the next few weeks, getting your SEO right is vital. With more people than ever using the internet to do their shopping and compare service prices, it’s time to make the most of your Christmas SEO.
1. Target Local Services
With an estimated one in five people doing all of their Christmas shopping online, targeting your local area may be the best option. Tweaking your PPC (pay-per-click) campaigns during the festive season is a great way of upping sales. Pausing your usual, year-round campaigns and opting instead for Christmas –themed ones. Think beyond your PPC; include holiday keywords on your website homepage and social media profiles. Use your adverts to endorse your promotions here and really show your products in the best way possible.
2. Get Creative with your Promotions
So Black Friday’s gone, Cyber Monday’s vanished; now it’s time for serious sales-driven focus. Everybody loves a sale or a promotion so make a big deal of it. Why not create a give-away campaign or photo contest? Social media is brilliant for promoting any kind of service and works especially well with these engaging …
With over 42.6 million new posts published on WordPress every month and 77% of internet users reading them, blogging is still a strong force to be reckoned with by small and large businesses alike. The addition of a couple of blog posts relevant to your business or products can be really useful for building an interested customer base and promoting your brand’s reach.
We understand that sometimes it can be a little daunting to come up with blog topics, here are our favourite tips for beating writer’s block.
1. Make it Relevant
If your blog posts will be published on a company website it is important to keep them as relevant as possible to the primary subject or industry. A general rule is that if people are looking for the company website they’re probably looking to learn something about a topic similar to it.
If you’re looking to build a blog on your own, something apart from your work life look at writing about topics that interest you, whether that’s Mediterranean food or nail art. Condensing the themes that you write about down to a minimum will keep your blog concise, link your posts and give you lots of opportunities …