Client Portal
on site analysis
T. 03333 20 70 30
google partner agency

Category Archives: SEO

Getting Started with Google+

As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best ways to get started with your Google+ Business account.

Google+

1. Set up a Profile

To begin, you will need to have a personal Google account, if you don’t have one yet it’s easy to set up your own. You can only create a business page once your own has been set up.

It’s really important to pick the right, most relevant category you can find that applies to your business, whether it’s a ‘product or brand’, ‘company’, ‘sports’, ‘entertainment’ or ‘arts’.  For some of the categories you will need to select a subcategory to go into greater detail about what industry you’re in. Be as relevant as you possibly can in this section as it will help you reach a wider audience in the long run.

2. Who are You?

An incorrectly filled in or sparse Google Plus profile will give users a

How to Use Pinterest to Your Advantage

With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan.

In this article we consider six ways to increase traffic and drive sales using this humble sharing site.

blogging writing social media

1.Build a Business Account

Just like LinkedIn and Facebook, Pinterest offers the opportunity to convert your Pinterest personal page to a business one. Although there seems to be no obvious difference in appearance to the user it does provide you with an added analytics feature to help you keep track of number of repins and visits to your site. Through careful analysis this kind of data can really help you identify where you’re going wrong (or right!) and work on the aspects that are failing.

2. Make it an Extension of Your Website

It’s important to think of your social media pages as an extension of your website, and ultimately your brand. Keeping the same graphic used on your other sites as your profile picture and remembering to register yourself

Top 5 Spooky Tips for a Successful Halloween Social Media Campaign

It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.

In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.

canstockphoto2576820

1. Make it Multi-Channel

When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.

2. Dress Up Your Profiles

A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture

How to Increase Your Facebook SEO

Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with its users it is essential that you spend some time optimising and employing your Facebook page’s SEO. In this article, we consider four ways to increase traffic and improve your Facebook SEO.

canstockphoto6710517

1. Name Your Page Wisely

When deciding on the name of your Facebook page, you will need to be as concise and original as possible. Despite the temptation to stuff your title with as many high value generic keywords as possible, this approach will in fact damage your Page’s viral growth rate instead of improving your SEO. If your page title sounds too long or spammy, your users will either unfollow or block your content from their newsfeeds.   It is also important to keep your Facebook page’s name consistent. Use your business’s real name to make it as identifiable to the public as possible.

2. Optimise Your URL

Once you’ve gained 25 or