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Category Archives: SEO

A Beginner’s Guide to Live-Tweeting

In an age where every business and individual owns a twitter profile, more and more networking is happening over the internet. A great way of utilising and expanding like-minded followers is by live-tweeting an event. Whether you are hosting an event or have signed up to attend one, Twitter is brilliant for getting people involved.

Last month, pop sensation, Robbie Williams, live-tweeted the birth of his second child with an unconventional collection of photographs and videos as well as textual messages. These tweets received bucket loads of engagement and secured Williams as a Twitter trend for hours afterwards.

Big brands like Apple promote their product launches exclusively on social media through the use of live-tweeting. Frequent updates allow those unable to attend the multi-million extravaganza to keep in the loop with what’s happening as if there themselves. Attendees are also able to communicate with each other and discuss any parts they’ve enjoyed or have particularly interested them.

Taking inspiration from these high flyers, in this article we’ll consider the best ways to prepare for live-tweeting an event and how to keep the momentum going well after it’s happened.

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1. Promote the Event

It’s a common sense one really, if there’s

Getting Started with Google+

As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best ways to get started with your Google+ Business account.

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1. Set up a Profile

To begin, you will need to have a personal Google account, if you don’t have one yet it’s easy to set up your own. You can only create a business page once your own has been set up.

It’s really important to pick the right, most relevant category you can find that applies to your business, whether it’s a ‘product or brand’, ‘company’, ‘sports’, ‘entertainment’ or ‘arts’.  For some of the categories you will need to select a subcategory to go into greater detail about what industry you’re in. Be as relevant as you possibly can in this section as it will help you reach a wider audience in the long run.

2. Who are You?

An incorrectly filled in or sparse Google Plus profile will give users a

How to Use Pinterest to Your Advantage

With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan.

In this article we consider six ways to increase traffic and drive sales using this humble sharing site.

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1.Build a Business Account

Just like LinkedIn and Facebook, Pinterest offers the opportunity to convert your Pinterest personal page to a business one. Although there seems to be no obvious difference in appearance to the user it does provide you with an added analytics feature to help you keep track of number of repins and visits to your site. Through careful analysis this kind of data can really help you identify where you’re going wrong (or right!) and work on the aspects that are failing.

2. Make it an Extension of Your Website

It’s important to think of your social media pages as an extension of your website, and ultimately your brand. Keeping the same graphic used on your other sites as your profile picture and remembering to register yourself

Top 5 Spooky Tips for a Successful Halloween Social Media Campaign

It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.

In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.

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1. Make it Multi-Channel

When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.

2. Dress Up Your Profiles

A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture