Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with its users it is essential that you spend some time optimising and employing your Facebook page’s SEO. In this article, we consider four ways to increase traffic and improve your Facebook SEO.
1. Name Your Page Wisely
When deciding on the name of your Facebook page, you will need to be as concise and original as possible. Despite the temptation to stuff your title with as many high value generic keywords as possible, this approach will in fact damage your Page’s viral growth rate instead of improving your SEO. If your page title sounds too long or spammy, your users will either unfollow or block your content from their newsfeeds. It is also important to keep your Facebook page’s name consistent. Use your business’s real name to make it as identifiable to the public as possible.
2. Optimise Your URL
Once you’ve gained 25 or …
Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the Holy Grail of business marketing. In this article we consider 3 ways that you can optimise your profile to get the most for your business out of Twitter.
1. Create an Identity
To make your Twitter profile as visible as possible it is imperative that you create an online identity which will appeal to your target audience.
I know this sounds like an obvious one, but it’s surprising how many organisations have Twitter profiles without relevant ‘avatars’ (profile pictures) or without a picture at all. You need to be able to make an impact straight away otherwise you’ll lose your potential customer’s attention. Using the pre-loaded, automatic ‘egg’ image will show your organisation as unprofessional and will not attract anyone. Instead, opt for an image of your logo, build your brand awareness and make yourself easily identifiable.
It’s also worth saying that you should keep …
With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial.
From Twitter and Instagram to Google+ and Pinterest, the humble hashtag has provided businesses with insights into what their target audience is interested in and what they are talking about. In this article, we consider 3 ways that ‘hashtagging’ content can improve your social media marketing strategy and increase engagement.
1. Optimise Your Posts:
With most people using social media on a daily basis, it is important that your content is interesting enough to be shared and promoted online.
To begin with you will need to decide how you’re going to use the hashtag. Will it be to promote a new service or product? Are you advertising an event? These kinds of ventures usually greatly benefit from the addition of a custom hashtag as it narrows down the audience of your posts. I know this sounds like the complete opposite of what you should be doing but instead of advertising your company …
On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon.
Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be word from Google about if or when it will affect other countries. But with the prospect of Pigeon hanging over UK search, in this article we take a look at exactly what the update involves and what it could mean for your business.
The Decline of the 7-Pack
The Pigeon update is focused on improving the relevancy and accuracy of local search results by placing a greater importance on organic SEO signals. What this means is that a lot more data will be considered for local search results, including the back links, domain authority and other SEO value factors of websites.
And so far, this change is most evident in the decline of the 7 Google Places results that usually appear on the first page of all local desktop searches. Termed the 7-packs, these results have been dropped for many local US search queries …