Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the Holy Grail of business marketing. In this article we consider 3 ways that you can optimise your profile to get the most for your business out of Twitter.
1. Create an Identity
To make your Twitter profile as visible as possible it is imperative that you create an online identity which will appeal to your target audience.
I know this sounds like an obvious one, but it’s surprising how many organisations have Twitter profiles without relevant ‘avatars’ (profile pictures) or without a picture at all. You need to be able to make an impact straight away otherwise you’ll lose your potential customer’s attention. Using the pre-loaded, automatic ‘egg’ image will show your organisation as unprofessional and will not attract anyone. Instead, opt for an image of your logo, build your brand awareness and make yourself easily identifiable.
It’s also worth saying that you should keep …
With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial.
From Twitter and Instagram to Google+ and Pinterest, the humble hashtag has provided businesses with insights into what their target audience is interested in and what they are talking about. In this article, we consider 3 ways that ‘hashtagging’ content can improve your social media marketing strategy and increase engagement.
1. Optimise Your Posts:
With most people using social media on a daily basis, it is important that your content is interesting enough to be shared and promoted online.
To begin with you will need to decide how you’re going to use the hashtag. Will it be to promote a new service or product? Are you advertising an event? These kinds of ventures usually greatly benefit from the addition of a custom hashtag as it narrows down the audience of your posts. I know this sounds like the complete opposite of what you should be doing but instead of advertising your company …
On the 24th July 2014, Google released yet another shake-up to their algorithms. And although the update hasn’t been given an official name, the folks at Search Engine Land coined it the Pigeon.
Pigeon is in the process of being rolled out for US English search engine results pages (SERPs) with there yet to be word from Google about if or when it will affect other countries. But with the prospect of Pigeon hanging over UK search, in this article we take a look at exactly what the update involves and what it could mean for your business.
The Decline of the 7-Pack
The Pigeon update is focused on improving the relevancy and accuracy of local search results by placing a greater importance on organic SEO signals. What this means is that a lot more data will be considered for local search results, including the back links, domain authority and other SEO value factors of websites.
And so far, this change is most evident in the decline of the 7 Google Places results that usually appear on the first page of all local desktop searches. Termed the 7-packs, these results have been dropped for many local US search queries …
As quality content has become one of the most powerful factors in SEO, blogging has never been more important. By updating your blog regularly, you can help to boost your rankings in search and get your content seen by a wider audience. But if your blog looks more inviting to tumbleweed than a reader, or worse is non-existent, then it’s time to make a change. And running a blog really isn’t that difficult when you know how.
In this post, we help you out by explaining how to write a blog post in 10 simple steps:
1. Understand Your Audience
This point comes first because getting it wrong can mean the make or break for a blog post. What you write and how you write it should be directly informed by your target audience. Focus on what your potential visitors are interested in. When you’re in the know then your ideas will flow naturally, informing the topics you choose and the tone of your voice.
And consider this: what’s relevant to your business sector and interesting to your audience are not always the same thing. For example, if you were selling mobile phone cases and came across a news story …