Still unsure about investing in SEO? Still in the dark about what it involves? Or adamant that you won’t see results? In this post we’ve collated 10 frequently asked questions about SEO, and answered them, to help you get your head around SEO and learn why it’s important for your business.
1. How long does it take to see results from SEO?
SEO isn’t a quick, one-time activity. And no SEO professional can predict how quickly or successfully a website will rank in the search engines. The process takes time, trial and error and the speed of improvement depends on several factors. These include, but aren’t limited to:
- Your website’s performance (loading speed, keyword optimisation, usability etc.)
- How regularly your website is updated
- The size of your website
- The age of your website
- The competition
- The amount of content posted on and off-site
2. What is on-site SEO?
On-site SEO is the process of making various improvements to your website to help enhance its usability and its authority in the search engines. The primary aim of on-site optimisation is to improve the relevance of your website to help users and search engines more easily understand its content. The process involves …
Your website looks great and you’ve got a steady SEO strategy in place. But why stop there? There are many other ways you can harness the internet to bring in more relevant visitors to your site and boost its results. In this post, we take a look at 5 of the most effective.
A blog can have a huge impact on the quality and results of your website. Use this platform to share relevant, unique articles on a regular basis which speak to your audience and provide value. Content posted here should be detached from the sales speak found elsewhere on your website, to instead showcase your brand’s personality and connect with your readers.
Every time you add a post to your blog, you’re adding a new page of relevant content to your website, helping to boost your authority in the search rankings. And besides complementing your SEO, if your content is tailored to what your audience are looking for then they could find your website via one of your blog posts showing up in search.
2. Share on Social Media
Don’t just let your great content sit there but spread the word about it to your …
Pioneering products and services from well-established brands can be difficult to compete with but this doesn’t mean there aren’t strategies to help start-ups and small businesses stay in the game. Google, Bing, Yahoo and other search engines are the first stop for consumers seeking information, products or services online. And search engine optimisation is the only way to ensure that your business is there to be found.
According to a study by Vocus, 82% of mobile shoppers use search to influence their purchasing decisions and 70% of mobile searches for products/searches will result in a sale, in the near future. It’s either be there or lose out – your brand needs to be findable and accessible via the search engines to tap into the potential for sales and sustainable results.
7 Reasons Why You Should Invest in SEO to Grow Your Business
1. Reputation Management
First impressions can make or break start-ups; sales are the food of business and a bad reputation can kill sales. And reacting to negative information about your brand is much less effective than taking a proactive approach to prevention.
Your position in the search engines speaks volumes for your brand’s reputation. You should dominate …
SEO isn’t just about link building. To climb in search and please your visitors, you need to take care of the ‘ins and outs’ of your website, from the content to data and speed. Read on to pick up some tips for on-site SEO:
Search engines read (or spider) the content on your website to determine what your website is about. So the more high-quality, relevant content your site includes then the better its chances in the rankings. And with Google’s latest Panda 4.0 algorithm update slashing the rankings for sites with pages of ‘thin’ or little content, you need to take extra care. Use the following guidelines:
- Original – all the content on your website should be 100% unique: not copied or re-written from elsewhere.
- Keywords – include your keywords to tell the search engines what your website is about but only in a way that doesn’t damage the readability of the copy.
- Sufficient – ensure the content on your site is of a sufficient length to provide useful information to your visitors.
- Frequently updated – update your content frequently with the use of a blog platform.
2. Meta Data
When search engines read your website they …