Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these:
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
…and every SEO across the world shivered.
Yet, as bloggers began to go crazy on their keyboards to announce the end of the road for SEO, others looked a little closer at what Matt actually had to say.
Matt wasn’t calling for the end of guest blogging altogether. In fact, he was only highlighting something that most SEOs already knew. Yes, guest blogging had become a principal link building strategy, yes this is spammy and yes it goes against Google’s quality guidelines.
In stating the obvious, Matt was instigating a new wave of guest blogging with a purpose.
Where do we go From Here?
Before we go any further, let’s just make it clear that Guest Blogging is not dead but simply …
There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO?
Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from page one of search results or worse, having your entire website removed from Google’s cached search results.
But there’s no need to panic because when you think about it, Google aren’t asking for much. They reward websites that provide a great user experience and penalise those that don’t, simple as. And after all, why wouldn’t you want to provide a great user experience to your visitors? They’re the visitors you want to stay and convert.
Here are 6 Things Google Doesn’t Want to See on Your Website:
1. Above the Fold Ads
Large ads that appear above the fold (the section of the page that users can see without having to scroll) don’t go down well with Google. To accompany their algorithm change in October 2012, the search engine announced that they would penalise sites for featuring ads in this location. Google regards these ads …
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily access, crawl and index the content that is shared on the network they have built and own.
This means Google can ‘see’ the content on Google+, just as they can on any other open website, and can take note of the links, to pass value to websites and reward their PageRank. Brands that gain an authority on the network, by sharing quality content and getting a whole host of engagement could see their website climbing the search rankings as a result.
So how can you take advantage of the SEO value that Google+ has on offer? Take these 5 tips as a starting point…
1. Fully Complete Your Profile
Before you go ahead with sharing content and building an audience, make sure your profile is fully complete. Your profile information helps Google determine your rank in Google+ search results so complete each section in as …
Following a brainstorming session between Facebook’s head developers, or what they refer to as a Hackathon, the idea for a ‘sympathise’ button has emerged.
The button would replace the ‘like’ button for relevant posts that included negative information. For example, if a user was posting a status notifying of a death, they could select a negative emotion from a dropdown list and then the like button would be replaced with a sympathise button for that post.
The idea cropped up during a question and answer session, when a member of the audience asked whether the social network had considered giving an alternative option to the like button, where appropriate. A Facebook engineer commented that a ‘sympathise’ button had been created for testing on an internal project but also that there are no plans to launch it, as yet.
But what would a sympathise button mean for social interaction? Would it become an easy but rather insensitive alternative to showing care and sympathy face to face? How could this effect relationships? And, would an image of a thumb really suit the message? Read an argument against the sympathise button here.…