There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO?
Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from page one of search results or worse, having your entire website removed from Google’s cached search results.
But there’s no need to panic because when you think about it, Google aren’t asking for much. They reward websites that provide a great user experience and penalise those that don’t, simple as. And after all, why wouldn’t you want to provide a great user experience to your visitors? They’re the visitors you want to stay and convert.
Here are 6 Things Google Doesn’t Want to See on Your Website:
1. Above the Fold Ads
Large ads that appear above the fold (the section of the page that users can see without having to scroll) don’t go down well with Google. To accompany their algorithm change in October 2012, the search engine announced that they would penalise sites for featuring ads in this location. Google regards these ads …
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily access, crawl and index the content that is shared on the network they have built and own.
This means Google can ‘see’ the content on Google+, just as they can on any other open website, and can take note of the links, to pass value to websites and reward their PageRank. Brands that gain an authority on the network, by sharing quality content and getting a whole host of engagement could see their website climbing the search rankings as a result.
So how can you take advantage of the SEO value that Google+ has on offer? Take these 5 tips as a starting point…
1. Fully Complete Your Profile
Before you go ahead with sharing content and building an audience, make sure your profile is fully complete. Your profile information helps Google determine your rank in Google+ search results so complete each section in as …
Following a brainstorming session between Facebook’s head developers, or what they refer to as a Hackathon, the idea for a ‘sympathise’ button has emerged.
The button would replace the ‘like’ button for relevant posts that included negative information. For example, if a user was posting a status notifying of a death, they could select a negative emotion from a dropdown list and then the like button would be replaced with a sympathise button for that post.
The idea cropped up during a question and answer session, when a member of the audience asked whether the social network had considered giving an alternative option to the like button, where appropriate. A Facebook engineer commented that a ‘sympathise’ button had been created for testing on an internal project but also that there are no plans to launch it, as yet.
But what would a sympathise button mean for social interaction? Would it become an easy but rather insensitive alternative to showing care and sympathy face to face? How could this effect relationships? And, would an image of a thumb really suit the message? Read an argument against the sympathise button here.…
Google has updated page rank in December 2013
According to Matt Cutts from Google he said he would be surprised if there was a public update in Google page rank before 2014, but it has happened.
Many lower quality websites and blogs have lost their page rank altogether . However as always there have been winners and losers.
Page rank now has less of an effect on rankings but it does effect the crawl rate that google comes to visit your website.
Many SEO’s will be rushing to check their page rank, but the public displayed page rank update has been preceded by Google internal updates which occur on a much more frequent basis.
Most SEO’s now agree that Domain Authority and Page Authority is a much better indicator of rankings of domains and individual pages.…