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Category Archives: SEO

Top SEO Tactics

 

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Optimising your website has never been so important as in today’s competitive online marketplace, and using strong SEO tactics is essential if you want to elevate your company’s presence in the Google search engine rankings. When it comes to getting your business noticed on the world wide web, there are several strategies that you can use to make sure you are maximising your chances of exposure to as large an audience as possible. Here are some top SEO tactics to incorporate into your marketing strategy:

Optimise Your Content’s Keywords

While coming up with content can be quite challenging, the key is to place a brief section of content with a strong keyword focus close to the top of the page and also at the foot of it, both above and below the product table.

Focus On Quality

Providing relevant content is no longer adequate in today’s competitive online arena, the content itself must be high quality. Avoid the all too common trap of repurposing and borrowing content from manufacturers’ websites and instead focus on providing unique and authentic content that adds value. With the goal of converting visitors to customers in mind, supplying them with informative and engaging …

Benefits of Remarketing

Business, Technology, Internet and network concept. Young businessman shows the word: Remarketing

Re-marketing (sometimes also referred to as re-targeting) is one of the most powerful digital marketing tools available. With internet-based shopping and research dominating the marketing world today, it is essential that re-marketing becomes a feature of everyone’s digital marketing strategy, regardless of how large or small their business may be.

How does re-marketing work? In very simple terms it shows potential customers repeated advertisements about products that they have already viewed when browsing the internet. Given that Google have said that 90% of those viewing products on websites move on without making a purchase, the implications for this are huge, especially given that it is an accepted fact that most internet shoppers will view a product more than once before completing a purchase. The reasons for this will vary from person to person, but some of the reasons include the enormity of the internet-based market place. Potential buyers may like the look and price of a product but will usually shop around for the best deal; this means leaving the original website upon which they landed and visiting what can be a large number of other sites, resulting in boredom and attention thresholds being crossed. This means a greatly decreased …

The Importance of Google Map Listing

In this day and age, it’s imperative to never underestimate the importance of an online presence for your small business. Gone are the days of phone book listings and directories and in their place are Google search results and optimised map listings. Taking advantage by claiming your listing, now more than ever, can mean the difference between success and failure when competing against other local businesses and there are a few key ways that this comes into play.

The example below is for seo cardiff as the search term which brings up the map below.

google-map-listing

 

 

 

 

 

 

 

 

 

 

Appearing On the Google Network

Once you register your business with Google’s My Business portal, your business is officially added to the Google network. This includes Google Search, Google Maps and Google+. With Google topping the list of the world’s most popular search engine, having your business information on their network means you’ll be front and centre when potential customers are performing a search or even using Google’s own social network. Your business will also appear in Google Maps—a valuable alternative to written directions or word of mouth.

Correct Business Information

For potential customers, when …

The Power Of Remarketing

Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded by consumers as quite the opposite.
Google suggest that 90% of visitors to product websites move on without completing a purchase. The reasons for this will be various, but some may be that the product’s home page did not provide sufficient information, or lost the viewer’s interest too quickly. Remarketing addresses the reasons for potential customers not completing purchase on initial visit. Repeated exposure to advertising material, based on the viewer’s previous browsing habits, often results in customers making a purchase.

Remarketing advertisements are not unwanted as they relate to something that a potential customer has previously viewed. They are very much custom-created to fit in with an individual’s browsing habits and shopping preferences, and are therefore often more welcome than some would anticipate. The repetition of advertising about a product helps the potential customer to become familiar with it over time, thus decreasing the …