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Category Archives: SEO

Benefits of Hiring an SEO Company

 

Do you want to maximise lead generation?

What are the benefits of hiring an SEO company? If you are looking at outsourcing your marketing functions then considering your SEO is a good starting point. We can help with the design, performance and productivity of your lead generation function and website. Ultimately if you can drive your marketing to become more efficient you will lower your cost of sale and raise revenue and profit. We successfully handle SEO in house however, if you are considering a change, there are some benefits to outsourcing that are worth highlighting.

Website design, functionality and performance

The website build and construction is critical to improving your chances of a higher and more consistent ranking. Competition for places on search optimisation results pages (SERPS) is fierce, it is critical that SEO is driving your business to your customer base. We will look at how your website is built to optimise the load speed, the number of keywords and the type of keywords. It is important to review how your website performs in comparison to your competition, do they feature higher in the SERPS?

Specialist knowledge

Lead generation and the successful functionality of your website is …

How to improve your Search Engine Optimisation

Search Engine Optimization (SEO), is a technical, content, and Authority optimization strategy for a website, with the sole purpose of improving its rankings in organic search engine results pages (SERPs). All meaning better traffic and high conversion rate in general. There are three main concepts in Search Engine Optimization (SEO), these are Relevance, Discoverability, and Crawl-ability.

With that said, here are our top 10 tips on how to improve your Search Engine Optimization:

1. Keyword Research
This practice forms the first, primary step in SEO optimization. Research takes time to figure out the terms used by people or visitors on your site, these terms aid in making your page relevant.

2. Advice from SEO Sources Online
Choose the source of your information carefully. Trustworthy and Credible sites are important to consider; since there is far too wrong information scattered online often in SEO Forums.

3. Up-to-Date, Understandable web coding
This task is of utmost benefit to your site. This practice makes it easy for search engines to locate and understand your website. So up-to-date coding CSS (Cascading Style Sheets), should be used to diminish the extent of formatting in an HTML page code.

4. Plain, Simple & Easy to Use

Top SEO Tactics

 

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Optimising your website has never been so important as in today’s competitive online marketplace, and using strong SEO tactics is essential if you want to elevate your company’s presence in the Google search engine rankings. When it comes to getting your business noticed on the world wide web, there are several strategies that you can use to make sure you are maximising your chances of exposure to as large an audience as possible. Here are some top SEO tactics to incorporate into your marketing strategy:

Optimise Your Content’s Keywords

While coming up with content can be quite challenging, the key is to place a brief section of content with a strong keyword focus close to the top of the page and also at the foot of it, both above and below the product table.

Focus On Quality

Providing relevant content is no longer adequate in today’s competitive online arena, the content itself must be high quality. Avoid the all too common trap of repurposing and borrowing content from manufacturers’ websites and instead focus on providing unique and authentic content that adds value. With the goal of converting visitors to customers in mind, supplying them with informative and engaging …

Benefits of Remarketing

Business, Technology, Internet and network concept. Young businessman shows the word: Remarketing

Re-marketing (sometimes also referred to as re-targeting) is one of the most powerful digital marketing tools available. With internet-based shopping and research dominating the marketing world today, it is essential that re-marketing becomes a feature of everyone’s digital marketing strategy, regardless of how large or small their business may be.

How does re-marketing work? In very simple terms it shows potential customers repeated advertisements about products that they have already viewed when browsing the internet. Given that Google have said that 90% of those viewing products on websites move on without making a purchase, the implications for this are huge, especially given that it is an accepted fact that most internet shoppers will view a product more than once before completing a purchase. The reasons for this will vary from person to person, but some of the reasons include the enormity of the internet-based market place. Potential buyers may like the look and price of a product but will usually shop around for the best deal; this means leaving the original website upon which they landed and visiting what can be a large number of other sites, resulting in boredom and attention thresholds being crossed. This means a greatly decreased …