Social media is big. Really big. So big that unless you have lived under a rock for the last few years it is impossible not to notice it.
This year a study discovered that in 2016 there was about 2 billion users of social media. With numbers like that it is no surprise that nearly all companies dealing directly with customers or other businesses seek to engage their target audiences using social media tools. However, despite more and more people signing up to and using social networks it is still a difficult challenge for companies to connect with the people they want to get their messages to.
Only a few years ago companies spent very little on social media advertising as it was relatively easy to reach out from Facebook or Twitter and build an audience of followers. But times have changed and now without investing heavily in social advertising it is increasingly unlikely a brand will get noticed at all in the enormous and rapidly growing fields of social media.
If anything, 2016 has shown us that the future is nearly impossible to predict and things can change rapidly. So, what could be in store for the future of …
Within the past two decades, the emergence of mobile phones has allowed technology to advance to a whole new level. The advancement of smartphones now allows consumers to browse the internet sitting on the sofa, in the car, anywhere they wish as long as they have a connection using WiFi or 4G. Websites have come a long way in order to stop users from having to squint at small writing, or swipe over a page several times to see the content they want. This has been due to mobile optimisation, which has made mobile website viewing easier than ever.
What Is Mobile Optimisation?
Put simply, mobile optimisation is making sure that your website is converted from a normal desktop view into one that is suitable for mobile devices. This means that the user will not have to keep zooming into different parts of the website to see the content they want.
What Are The Advantages?
- Research has shown that websites which do not have mobile optimisation can lose sales. Studies show that 57% of mobile users will leave a website if it is not optimised.
- Portable: Mobile users over the past few years experience faster internet than ever before.
Regardless of the size of your business, an effective online marketing strategy is essential in the modern age. In fact, research from Regalix suggests that 86 percent of businesses plan to increase their marketing budget this year, with video content, SEO, PPC and social media all ranking high on the list of priorities.
However, the current online marketing landscape presents robust challenges. For instance, it is estimated that 200 million internet users now have ad-blocking software installed, while click-through rates for both display ads and emails are falling year on year. With this in mind, here are some top tips to improve your online marketing.
1. Mobile optimisation is now essential. Marketing experts have been hammering this point for years, but Google searches originating from mobile devices have now overtaken those from desktop computers for the first time. This means that your website and advertising methods should be designed with mobile users as a top priority.
2. You should set up your local Google+ page. Doing so can bring about a number of benefits, especially for businesses where local custom is important. Make sure you include your business’ address, phone number and other contact information so that you appear in …
There are now hundreds of ways you can improve your online visibility thanks to strategies such as content marketing, PPC, and social media, to name a few. But did you know that link building is one of the biggest aspects of search engine optimisation? In this guide, you can learn all about link building and its importance for your website.
What exactly is link building and why is it so important?
Building links relates to writing quality articles and using them in getting links to your website. It is the process of building inbound links for a blog or website through search engine optimisation. Without the right keywords, it will be impossible to gain high ranking on popular search engines. If you want your brand to compete and thrive on the Internet, you will need to come up with a high number of inbound links in order to determine your Google page rank.
What are the benefits of link building?
Once you have launched your website, it’s always advisable to start working on link building so that your website can gain more exposure on search results. Link building will not only give your blog more visibility, but it means that …