Any business looking for traction should first consider getting a different marketing approach and automating processes. Search engine optimization (SEO) is a modern and effective way to market a business and products online. This is one of the few methods that a business can use to increase visibility and to impact positively on image building and reputation management. Many people don’t understand what an effective SEO campaign can do, so here are points that explain why SEO is vital for the growth of your business.
Become an authority
Hyper targeting helps you to emerge as an authority, which definitely builds on the reputation of your business. When people on the internet like the kind of content you share, it will be easier to convince them what you are offering is of the right quality since they already have become an attentive audience to your postings. The content not only speaks to the readers, but also helps to build the trust between your business and them.
Customer engagement and building relationships
If you think content is created just for search engines, then you need to think again. The main reason companies churn out pages of content is to first connect with …
Local SEO optimises local results for search engines but myths exist that need to be dispelled if local SEO is to be properly understood. Here are the most common myths, followed by the reasons why they’re untrue!
1. If you don’t claim your local page, your business won’t be visible online
This simply isn’t true because if you do nothing to your local listing, your verification status is unlikely to affect your ranking.
2. Removing a “My Business” listing on Google deletes your entire Google listing
If you delete your local listing it becomes unverified but doesn’t completely disappear. It will continue to appear on Google Maps and in search results provided the details and categories are intact.
3. Google views ‘Professional/Practitioner’ as duplicates, hence, they can be removed
Listings are often created by Google for professionals in public-facing roles, e.g. doctors, therapists and lawyers. However, some professionals try to erase these. The truth is, Google will only delete them if the person isn’t in a direct public-facing role, e.g. an administrator.
4. Relocating your business means you have to close your listing for your previous location
Google My Business & Google MapMaker …
Effective Use of Twitter as a Source of Free Traffic
The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.
Use Relevant Hashtags
The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.
Branding and Profile
It’s important to be consistent with your branding across all
Optimising your Facebook Business Page
The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.
Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.
The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.
Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them