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Category Archives: SEO

The Importance of Link Building

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There are now hundreds of ways you can improve your online visibility thanks to strategies such as content marketing, PPC, and social media, to name a few. But did you know that link building is one of the biggest aspects of search engine optimisation? In this guide, you can learn all about link building and its importance for your website.

What exactly is link building and why is it so important?

Building links relates to writing quality articles and using them in getting links to your website. It is the process of building inbound links for a blog or website through search engine optimisation. Without the right keywords, it will be impossible to gain high ranking on popular search engines. If you want your brand to compete and thrive on the Internet, you will need to come up with a high number of inbound links in order to determine your Google page rank.

What are the benefits of link building?

Once you have launched your website, it’s always advisable to start working on link building so that your website can gain more exposure on search results. Link building will not only give your blog more visibility, but it means that …

How SEO can Grow your Business

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Any business looking for traction should first consider getting a different marketing approach and automating processes. Search engine optimization (SEO) is a modern and effective way to market a business and products online. This is one of the few methods that a business can use to increase visibility and to impact positively on image building and reputation management. Many people don’t understand what an effective SEO campaign can do, so here are points that explain why SEO is vital for the growth of your business.

Become an authority
Hyper targeting helps you to emerge as an authority, which definitely builds on the reputation of your business. When people on the internet like the kind of content you share, it will be easier to convince them what you are offering is of the right quality since they already have become an attentive audience to your postings. The content not only speaks to the readers, but also helps to build the trust between your business and them.

Customer engagement and building relationships
If you think content is created just for search engines, then you need to think again. The main reason companies churn out pages of content is to first connect with …

Common Myths about Local SEO

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Local SEO optimises local results for search engines but myths exist that need to be dispelled if local SEO is to be properly understood. Here are the most common myths, followed by the reasons why they’re untrue!

1. If you don’t claim your local page, your business won’t be visible online

This simply isn’t true because if you do nothing to your local listing, your verification status is unlikely to affect your ranking.

2. Removing a “My Business” listing on Google deletes your entire Google listing

If you delete your local listing it becomes unverified but doesn’t completely disappear. It will continue to appear on Google Maps and in search results provided the details and categories are intact.

3. Google views ‘Professional/Practitioner’ as duplicates, hence, they can be removed

Listings are often created by Google for professionals in public-facing roles, e.g. doctors, therapists and lawyers. However, some professionals try to erase these. The truth is, Google will only delete them if the person isn’t in a direct public-facing role, e.g. an administrator.

4. Relocating your business means you have to close your listing for your previous location

Google My Business & Google MapMaker …

Increase your Twitter SEO

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Effective Use of Twitter as a Source of Free Traffic

The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.

Use Relevant Hashtags

The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.

Branding and Profile

It’s important to be consistent with your branding across all