Amidst all the hype and hoopla of modern content marketing, SEO, and other methods of traffic acquisition, it can be easy to overlook the tried and tested traditional aspects of the art of sales. It’s often the ‘call to action’ that makes all the difference in converting a prospect into a customer, occupying the final step in a web site’s conversion funnel. A strong call to action (CTA) can be a powerful feature, while a weak one can be a waste of all the work that’s gone into attracting a visitor to your site. So how should you approach this vital part of the sales process?
Using Split Testing
Split testing is common practice in both online and offline marketing. Simply put, this means implementing two (or more) different versions of a marketing element and seeing which one performs best. CTAs are prime targets for this approach, as even small alterations can have dramatic effects, and not always in ways that tally with expectations. A typical CTA is also a fairly compact and self-contained page element, with only a limited number of things that can be changed, making side by side comparisons fairly easy to carry out.
Some CTA Variables …
When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building
Put simply, link building involves the owner of another website posting hyperlinks to your products or content. The quality of the site which links to your own has a direct impact on Google’s understanding of your online value and worth. To illustrate: a hyperlink to your website from CNET (or a major news organisation) is much more valuable than a link originating from an unknown blog or an online directory.
Why are backlinks soimportant?
When assigning page rank Google’s search engine algorithm takes into account the number of backlinks pointing to your website. In Google’s eyes, every link to your website from another leading site is a vote of confidence; evidence that the information you provide is highly favoured and effective.
How to build backlinks
When looking for backlink opportunities, it is vital that you identify specific aspects of your business that would …
PPC (standing for “Pay Per Click”) is an advertising method that Google AdWords has taken to an elite level. Running for over 15 years, their platform for driving customers from Google search pages to advertiser’s websites has become a giant in online marketing. But perhaps you’re still wondering if it’s worth the budget spend? Here’s a quick taste of how your business could not only benefit, but thrive by exploiting the system’s powerful features.
The AdWords system is geared to help you find your audience. If you want to maximize your ROI (Return on Investment), define who they are and what they want, then use these techniques to home in on them.
You can target a country, a city or draw a radius around any given point. You can exclude areas or bulk import a list of locations. Increase the likelihood of finding an interested audience by knowing that they are near by, looking for someone just like you.
Keyword matching can be broad (i.e. variations on a theme or synonyms) or more exact so that you can reign in your budget spend. Like with location targeting, you can also exclude terms if you …
There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs.
The three main methods of advertising pricing:
1. CPM (Cost Per Thousand Views)
This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example if the CPM is £4 you would get paid £4 for every thousand impressions of the ad. This type of pricing model is only suitable for high traffic websites.
2. CPC (Cost Per Click)
This is now one of the most popular pay for performance models as the advertiser only pays for clicks they receive from the ad. For example if the cost per click was £2 and the advertiser had ten clicks the cost to advertiser would be £20 The amount the website owner would get depends on the ad network they are using.
3. CPA (Cost Per Action)
CPA refers to either pay per lead or pay per sale. This option can be good for both website owner and advertiser. CPA cost will be higher than CPC as the visitor has to perform a set action such as newsletter signup or complete enquiry …