There are many ways you can make money from your website by displaying ads from ad networks or affiliate programs.
The three main methods of advertising pricing:
1. CPM (Cost Per Thousand Views)
This is the most traditional pricing model where you get paid a set price per 1000 impressions of an ad. For example if the CPM is £4 you would get paid £4 for every thousand impressions of the ad. This type of pricing model is only suitable for high traffic websites.
2. CPC (Cost Per Click)
This is now one of the most popular pay for performance models as the advertiser only pays for clicks they receive from the ad. For example if the cost per click was £2 and the advertiser had ten clicks the cost to advertiser would be £20 The amount the website owner would get depends on the ad network they are using.
3. CPA (Cost Per Action)
CPA refers to either pay per lead or pay per sale. This option can be good for both website owner and advertiser. CPA cost will be higher than CPC as the visitor has to perform a set action such as newsletter signup or complete enquiry …
Youtube has become a powerful way of getting your business noticed on the various search engines. These days, search engines such as Google like rich content, so embedding Youtube videos on your site will earn you bonus points and boost your ranking. Youtube videos rank in their own right too, as can be seen from the videos that pop up in search results when you type in a query. To reap the SEO benefits Youtube has to offer, there are a few things you need to do:
- Title your video with a short description using keywords and include your business name at the start of the title.
- Tag your video with relevant keywords or keyword phrases based on the types of queries you anticipate users making.
- Write a description for your video including your business details and, once again, use strong keywords.
- Transcribe your video for people who are unable to hear the content. Google rewards content that provides an enhanced user experience, including transcription.
- Geotag your video in the ‘Advanced Settings’ area of the Youtube Video Manager as Google will save your location details which can be used as a relevant search criteria.
- Associate your video with your Google
Generating traffic to your website
Increasing SEO by including backlinks to a website
Positioning your company as a dominant voice in the industry
Engaging with people who are interested in your brand or product
Providing a communication platform in order to target audiences
Public relations has always been an offline communication tool, but it is now fast becoming an online marketing strategy for enhancing company sites, e-newsletters, and more. There are various benefits of online PR in relation to your business. Some of these benefits include:
Online PR can help your search engine optimisation
If you submit an optimised keyword in your article or blog, it won’t be as effective if there is no backlink included. Your published articles or press releases must be engaging enough for the reader to want to click on the link and reach your website. Link building can therefore be highly beneficial for your SEO.
Online PR helps build your reputation
If your company sells a certain product such as baby food, you must submit an article that’s written by a mom and offer customers a sample to review. Once you receive a positive review, make sure you post it on your website. This is …
It’s almost Christmas time and online retailers are actively looking to jump into high gear. If your business offers online shopping, then you will find the following tips useful for implementing search engine optimisation. Check out our top tips to ensure you don’t get left behind in the Christmas SEO game,
The Importance of Search Engine Optimisation
During the festive period, competition for customers becomes fiercer than any other time of the year. Although consumers tend to spend more money at Christmas, it can still be more difficult for smaller businesses to get their slice of the pie. If you’re willing to offer a good deal, this can attract more customers to your website. Online retailers can increase their visibility even further by using SEO as the primary strategy.
You can start by publishing holiday-themed content on your website and optimise it well in order to drive online traffic. From an SEO perspective, your website must be kept up-to-date at all times, or else you won’t be able to generate leads. A professionally-designed website will look great, but what use will it be if you can’t get traffic to it. This is why SEO plays such an important role for …