Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to blog writing. Let us look at some sure-fire tips that will help you capture and maintain your audience.
These are handful of easy ways to increase the rankings of SEO-friendly blog posts. In the world of the modern search engine, exposure and content are both key and each needs to be taken very seriously.
Research Your Keywords
In terms of SEO, knowing which keywords are the most popular is the first and most fundamental concern. What are others talking about and how can you insert these terms into your blog? The keyword tool provided by Google is an excellent place to begin. Let us also recall that not only will rankings depend upon the correct choice of keywords, but that the most important term should be included as close to the beginning of the title as possible.
Another common error novices fall victim …
Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms.
1. Be Visual
Many people scuttling around on the internet become excited at the prospect of an interesting and funny image. With the rise of viral content such as memes, visually enticing videos or images will grab potential clients’ attention, and fast.
If you’re looking for a truly unique way of making your content sharable, why not try creating your own original (maybe even hilarious) visuals? The sheer ubiquity of programmes such as Photoshop make it a lot easier nowadays to produce something new and exciting, so put those stock images down, and step away from the clip art.
2. Decide on a Good Title
If you’ve used the internet in the past few years you’ll know about the huge influx of list and how-to format posts making their way around people’s newsfeeds. Websites like Buzzfeed and Mental Floss receive high levels of traffic by hooking readers with a funny and engaging headline. Posts containing numbers (’10 Things …
Why SEO is so Important
SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order to achieve the maximum return from your website. A poorly conceived SEO project will quickly flounder while a well thought-out, well-executed plan can allow you to flourish.
Onsite SEO is the Logical Choice
As far as marketing goes in modern business, SEO should be the first priority with more traditional forms of marketing coming secondary to that essential SEO work. Having this done onsite has a huge number of bonuses, but not least allows you to maintain full control over all aspects of your ongoing SEO requirements. When done effectively, a good SEO project will provide you with a wealth of data which you can use to further enhance your ongoing optimisation. Data from campaigns is one of the most valuable assets a website owner has, and when read properly, and appropriate action taken on problems revealed by the data, this has a hugely positive …
There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media was too easy to manipulate.
Get To Know Your User
Google focuses more on Big Data via the information it mines from user engagement and search engine usage than it depends on keywords. This has not always been the case, but Google has grown and even changed its indexing structure via the Google Hummingbird update. All of this was done to help Google apply what it has learnt about its users to its search engine index and entry ranking.
What better place to learn about people than with social media. Google can find out where people live, what they are interested in, and people’s actions can help interpret what they click and why. As a result, social media is directly responsible for the fact that SEO has gotten easier. There is less need to create web pages that are made for search engines. You can …