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Category Archives: SEO

A Beginner’s Guide to Local SEO

Local marketingIn recent years, local SEO has risen in importance – due to the latest devices and browsers placing a greater emphasis on search results that reflect user preferences. Consequently, regarding search results, the specific location of a user are increasingly likely to be used to determine relevant information.

Effective Local SEO Can Work Like Advertising

Local SEO now matters more than ever for websites. While those sites that utilise local SEO will have an advantage over their local competitors when it comes to targeted traffic. Rather than advertising to attract people to your website, effective local SEO means that prospective customers can find your site just by searching for it.

Focus On Local-Related Keywords

To maximise the potential of local SEO on your own website, firstly do some research. For instance, establish what people are looking for in terms of local-related keywords. This should involve looking for terms that begin with your industry or services, followed by your town, or your county, or your postcode. As an example: “Lawnmower repairs + Bolton”.

How To Use Local-Related Terms On Your Website

Local-related terms should then be used in a variety of ways. These include in title and meta tags, headers and …

A Beginner’s Guide to Remarketing your Business

Business card

Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on the website’s affiliate adverts you see ads for hair clippers.

Gently Remind The Consumer That They Want Your Product

Some do not understand why affiliate advertising should show products that a user has already seen. For example, if a user looks at the DVD for Family Guy Season 13 and decides not to buy, why bother advertising it on affiliate adverts on other websites?

The reason is that that person may not have reached a solid “no.” That user may have forgotten they were looking for that DVD, or may have come away because they were worried about money, or a whole host of other reasons. Reminding your user about the product may help remind and/or convince that person to buy.

Show Your Consumer Your AlternativesShopping Bags

If you are trying remarketing, then show alternatives too. If the user was looking for  the DVD box set …

A Beginner’s Guide to SEO Copywriting

canstockphoto19335381Good SEO is integral to good copywriting, if you don’t focus on it then your copy just won’t be seen. To understand what you need to do in terms of integrating effective SEO into your copy, you need to understand exactly how search engines rank their results.

First of all they look for relevancy. This is the deceptively simple notion of checking the frequency of words in a given website against what the search engine expects from a certain category. If you have the word “law” multiple times in your copy and the word “car” in there once, a search engine is likely to assume you’re talking about the law rather than motor vehicles.

If you want a quick and easy assessment of what Google thinks your webpage is all about you can drop the URL into their Adwords Keywords Tool. You’ll be given a read out of suggested topics and keywords to focus on and from there you can start guiding Google to better finding you content.

Obviously it’s a fine balance though. We’ve all seen poorly written copy that focuses entirely on keyword stuffing and it looks ugly and forced. You have to make sure that you are …

What Makes a Good Website?

websites laptops workThere’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use navigation interface, as well as pages that load quickly and tell your visitors what they need to know up front. It should be full of great content, regularly updated, intuitive and, through a combination of these factors, provide you with a decent visitor-customer conversion rate.

If your website is for a business, you should strive to make it appeal to your ideal customer. Visitors to your website are primarily hunters, looking for select information, and if they can’t find it on your site in a matter of seconds, they’re likely to take their business elsewhere. By imagining what it’s like to be the customer you’re targeting, and dealing with every query they could possibly have about your products or services, you’ll be able to build up an important trust between you and your customer base. This can be much more effective in gaining and retaining …