Choose The Type Of Contest
There’s many different contest types to choose from, and promote by way of social media, ranging from a photo contest to giving away a small prize in return for an email address (giveaways). A photo contest can appeal to a wide audience because there is a creative process rather than the more random nature of a sweepstake. While sweepstakes are a long established contest form, and can result in collecting many email addresses from entrants looking to win one or more prizes through very little effort.
Consider Your Target Audience
It makes long-term business sense to offer prizes in a social media contest that relate to your company. As an example, a travel company should be looking at giving away travel-related prizes, i.e. tickets to a specific destination, rather than a free games console or iPhone.
Make Winning Seem Achievable
If a contest seems too difficult to win, then you’ll struggle to entice entrants through social media. One of the reasons people can be …