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Category Archives: Social Media

How to Increase Your Visibility on Pinterest

canstockphoto14766616There are many reasons why you’d want to increase your visibility on Pinterest, and like every market, the most effective methods of getting seen by more people are constantly changing. Here are a few pointers which should lead you to a much more visible presence on Pinterest.

1. Name Your Price

One main point to remember is to include price tags in any pins you originally post or repin. Despite what some people think, a lot of users who browse Pinterest are looking to buy certain things, and not just to gain some creative inspiration. Recent studies into social networking have also found that Pinterest drives more referral traffic than YouTube, Linkedin, and Google+ combined, and that pins with prices get up to 36% more likes than those lacking one. These figures are quite enlightening, but make sure you’re not using Pinterest for the sole purpose of flogging your product. Take a benevolent approach to all of your communities, and try to find a good balance of both inspiration and product information.

2.Pin it for Later

Another important tip is to use “Pin it for later” links often. This can be utilized to bookmark any of your blog posts on …

How to Use Social Media for Brand Storytelling

BookSocial media strategy and proper brand recognition are so intertwined these days it’s hard to tell where one ends and the other begins. With half the world online it seems and the majority of them engaged in social media, it’s important to understand how storytelling on social media can build your brand and encourage engagement.

It has been said that advertising isn’t read but rather encourages interest and that’s probably never been truer than it is today. The digital age has encourage people to browse quickly and focus little on the images that flash across their screen. If you can get to grips with good storytelling in your social media then you can learn to keep attention on your brand.

Make sure you make your storytelling personal. One of the best things about social media is that you can make a real connection to your target audience. It’s never been easier for there to be a real back and forth between you as the brand and your customers and you should use that fact to make your storytelling as engaging as possible. Pay attention to your client base or target audience, write stories that they can connect with emotionally, try …

How to Boost Lead Conversions Using Social Media

canstockphoto19605514The rise of social media has provided new opportunities for businesses to reach out to their target customers. Platforms such as Facebook, Twitter and LinkedIn provide a resource by which firms can engage with potential customers in real time, and the informal nature of social media has helped businesses to expose their products and services to potential buyers in a friendlier, less ‘sales-y’ way.

Whilst social media can increase website footfall and lead conversion, it is important that campaigns on these platforms are structured in order to be successful. Social media is not a panacea: good marketing looks to utilise social media as part of an overall strategy. Here are some tips for successful social media marketing:

Focus The Strategy

A common mistake made by businesses new to social media is to use every single platform to reach the largest audience possible. The object of the exercise is to gain exposure to a targeted customer base,so before attempting to find leads, businesses should use social media to research potential customers and their habits.

A good example here is the use of LinkedIn as a platform, where the user base consists largely of businesses and professionals. This is fine for a …

How to Grow Your Email List Using Facebook

EmailEmail marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right way.

A Short Disclaimer

Every country has its own laws on sending emails, so please check them out before you start gathering email addresses. UK best practices suggest you cover yourself with a double confirm system. The person agrees to receive emails, and then you send them an email where they click a link to confirm. Incidentally, this also lower the chances your emails will end up in their junk folder.

Show People a Preview and Have Them Sign Up For the Rest

Use your Facebook profile and fan page to give people a sneak preview of your content. Tell them that if they sign up to your email list that you will email them the rest of the content or a link to it. This is a simple and effective method, but try to use it with circumspect. If all people see are previews …