LinkedIn Company Pages are powerful platforms for B2Bs and B2Cs to market what they offer. And with the introduction of Showcase Pages earlier this year, brands can now tailor their communications on the network much more effectively. In this post we look at what Showcase Pages are, what they include and how to use them. […]
It’s well known that LinkedIn isn’t the place to post pictures of your cats or break the news that you’re enjoying a cuppa. The point of being on the network is to build your professional connections and put the feelers out for business opportunities. But is your profile up to the job? In this post, […]
It’s no secret that social networks collect user data for advertising and improvements but how would you feel if your data was used in a social media experiment, without your knowledge? Over the weekend, the news broke that Facebook carried out a large-scale psychology study in secret, to discover how people respond to positive and […]
This summer’s world-famous tennis tournament is set to be the most social to date, with organisers of Wimbledon harnessing Twitter to involve fans in the action. For the first time, the big screens at the famous Henman Hill and the surrounding grounds will show user-generated content, including tweets, pictures and votes. And the audience at […]
Entering the realm of social media can be a rather daunting prospect for businesses. Firstly, there’s the question of where to start and then there’s the worry of wasting money without results. But with social media usage at an all time high, these platforms should feature as a key part of every company’s marketing mix. […]
Number one professional networking site LinkedIn has introduced a new feature which will feed the curiosity of users. The ‘Who’s viewed your profile’ section is now accompanied by a ‘How you rank’ page which allows users to find out how their profile views compare to everybody else in their network. ‘Who’s viewed your profile’ has […]
Facebook, Twitter, LinkedIn and the other social network giants are great platforms for engaging with your audience and raising the profile of your brand. But to get some measureable results from your liking, tweeting and discussions you need to divert your followers elsewhere. That elsewhere is your website. Certainly, fun facts, quotes, videos and links […]
On Monday, Facebook rolled out its new Business Manager platform, a tool that enables marketers to manage numerous aspects of their Facebook campaigns from one interface. In a blog post, Facebook stated that the tool aims to simplify the marketing efforts for large agencies which manage masses of content on the network on a daily […]