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Category Archives: Social Media

How to Boost Lead Conversions Using Social Media

canstockphoto19605514The rise of social media has provided new opportunities for businesses to reach out to their target customers. Platforms such as Facebook, Twitter and LinkedIn provide a resource by which firms can engage with potential customers in real time, and the informal nature of social media has helped businesses to expose their products and services to potential buyers in a friendlier, less ‘sales-y’ way.

Whilst social media can increase website footfall and lead conversion, it is important that campaigns on these platforms are structured in order to be successful. Social media is not a panacea: good marketing looks to utilise social media as part of an overall strategy. Here are some tips for successful social media marketing:

Focus The Strategy

A common mistake made by businesses new to social media is to use every single platform to reach the largest audience possible. The object of the exercise is to gain exposure to a targeted customer base,so before attempting to find leads, businesses should use social media to research potential customers and their habits.

A good example here is the use of LinkedIn as a platform, where the user base consists largely of businesses and professionals. This is fine for a …

How to Grow Your Email List Using Facebook

EmailEmail marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right way.

A Short Disclaimer

Every country has its own laws on sending emails, so please check them out before you start gathering email addresses. UK best practices suggest you cover yourself with a double confirm system. The person agrees to receive emails, and then you send them an email where they click a link to confirm. Incidentally, this also lower the chances your emails will end up in their junk folder.

Show People a Preview and Have Them Sign Up For the Rest

Use your Facebook profile and fan page to give people a sneak preview of your content. Tell them that if they sign up to your email list that you will email them the rest of the content or a link to it. This is a simple and effective method, but try to use it with circumspect. If all people see are previews …

How to Build Your Brand on Social Media

canstockphoto23988982The number of shares you get, “likes” you get or re-tweets you get is no real indicator of your success. It is the same as saying your brand has grown because this month you handed out more leaflets than last month.
Your best bet is to think of social media posts in the same way as you think of leaflets being stuffed through letterboxes. A high quality leaflet that speaks to your target audience will be far more effective than a poorly constructed and hastily created leaflet. The same is true for social media posts.

Choose networks that have higher concentrations of your target audience

Most start by favouring Facebook because it has the biggest audience, and though it is good to have a Facebook Fan Page for your brand, it is not a good idea to concentrate your efforts there by default. For example, Pinterest is over 90% women, and Facebook has a higher amount of pre-teens and tweens.

Google+ is for people in their late teens up to early sixties, and YouTube is for most people over the age of 17 and under the age of 70. Concentrate your branding message to places where your target audience congregate, …