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Category Archives: Social Media

How to Build Your Brand on Social Media

canstockphoto23988982The number of shares you get, “likes” you get or re-tweets you get is no real indicator of your success. It is the same as saying your brand has grown because this month you handed out more leaflets than last month.
Your best bet is to think of social media posts in the same way as you think of leaflets being stuffed through letterboxes. A high quality leaflet that speaks to your target audience will be far more effective than a poorly constructed and hastily created leaflet. The same is true for social media posts.

Choose networks that have higher concentrations of your target audience

Most start by favouring Facebook because it has the biggest audience, and though it is good to have a Facebook Fan Page for your brand, it is not a good idea to concentrate your efforts there by default. For example, Pinterest is over 90% women, and Facebook has a higher amount of pre-teens and tweens.

Google+ is for people in their late teens up to early sixties, and YouTube is for most people over the age of 17 and under the age of 70. Concentrate your branding message to places where your target audience congregate, …

What Makes the Perfect Social Media Update?

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Social media now dominates the internet and using it correctly can increase your views dramatically. Whatever your reason for engaging with it may be, there are a number of techniques that can help you get the most out of the experience. As there are subtle differences between platforms, we will consider Facebook, Twitter and Google+ and how you can fashion the perfect social media update.

Facebook

thumb up, i like it

With over a billion regular users, Facebook represents a massive potential market for product and information but there are good and bad ways to present it.

  • Be mobile friendly. Over two thirds of Facebook users can access social media on their mobile device. Including imagery is important as it undoubtedly increases user engagement, but ensure it translates well on to the ever popular smart phone.
  • Send a positive message as this will increase interest in your latest update and encourage your reader to continue on through your post.
  • Include a link to your website and use a shortened URL (bit.ly). Make it obvious and proud. Promote your product or your point of view!
  • Create a dialogue with your readers, engage their interest and keep hold of them by building relationships and providing them

Top Ways to Drive Traffic to Your Website

Web TrafficWhat is the point in having a gorgeous, well-designed, user-friendly website if no one sees it?   Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your product or service? In this post we consider how to bring the best traffic to your website as you possibly can.

Search Engine Optimisation

Search engine optimisation (SEO) is one of the most important things that you need to think about if you want to bring a lot of visitors to your website. For those of you who are unaware, SEO is all about optimising your website so that your website ranks higher in search engines — most marketers focus specifically on Google as they have the biggest market share.

Saying that SEO is a minefield would be an understatement, it would take extensive amounts of research to even begin to understand it. Although, right now you only need to understand that you should optimise your website for the users, not the search engine. This means that you should provide in-depth content, keep your …