Social media connects people together, helps them share their interests, encourages two-way communication and builds trust. It is one of the most powerful tools available for building a strong sense of belonging and collaboration. It is not a replacement for traditional marketing tools and techniques, but it can help you to extend your reach by making connections in your community. Here are four ways you can incorporate it into your local marketing strategy.
Search for Your Community
To network with your local community, you must first find them online. On Twitter, simply turn on your location settings and you will be presented with search results that correspond to the activity of Twitter users in your locality. Alternatively, use the advanced search tool to enter keywords such as the name of your nearest town or try out third-party apps that let you search for trending topics in your area. On Facebook, set up a fan page as a “local business” and add your physical address. Use the search function to find fan pages, groups and events in your locality and make your presence known by leaving friendly comments on their walls.
Know Your Hashtags
Once you have tracked down your local …