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Category Archives: Social Media

5 Ways to Step Up Your Twitter Engagement

Twitter Bird SMOThe value of Twitter extends beyond its millions of users – it is about the way in which these users engage with your brand. Unless you engage with its users, you are wasting precious time and effort. Here are five techniques that will help you to generate better engagement.

1. Keep your tweets short and sweet

Twitter’s 140-character restriction may seem too short, but research reveals that shorter tweets with 80 to 110 characters are more engaging, achieving a 17% higher engagement rate than longer tweets. To keep your tweets short and sweet, use hashtags within your tweets and shorten URLs using an URL-shortening service such as Bitly or Ow.ly. When you leave room in your tweets, you will make it easier for others to retweet and add their own text.

2. Tailor the timing of your tweets

If you want engagement, schedule your tweets for the weekend. According to research, engagement is 17% higher on the weekends than it is on weekdays. The Twittersphere is most active between 8am and 7pm in your audience’s time zone, with retweets peaking at around 5pm, when users are on their evening commute. When optimising for clicks rather than retweets, research shows that …

Making the Most of Google+ for Your Business

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With over 500 million users across the globe, Google+ has become the second largest social network working as a catalyst to connect your business with its target audience. While Facebook markets itself as a way to connect with friends, Twitter can be very B2B based and Youtube for fun viral promotional stunts, Google+ focuses on talking directly to your customers.

In this post we discuss the best ways to make the most out of your business’ account on Google+.

1. Keep Connected

One of the greatest things that you can do with any of your social media accounts is to promote them across separate platforms. Making a connection between your Google+ page and your website or blog will increase your traffic and help potential customers get to grips with your services or products. From a branding point of view it also keeps everything cohesive. Keeping this all connected can be as simple as adding a Google+ badge to your website or integrating G+ social share buttons so that other users can share your content across their own pages.

2. Actively Engage

Engagement is the most vital element of social media – don’t forget that! For that reason alone, you should …

A Guide to Targeting Your Twitter Users

Bird holding a hashtagAs one of the world’s biggest social media platforms, Twitter is a great way of targeting the specific audience that you want to reach. Whether you’re looking to update your existing account or are starting from square one, it may seem like a lot of work to start a truly focused following, but it’s not.

Here, we discuss the best ways for targeting Twitter users to get the most out of your engagement and reach.

1. It’s All About Your Content

Creating and sharing high quality content on your website and blog is a must in the world on social media marketing. Content that has everything from enticing headlines to well-structured information and is published in a variety of media is the foundation of keeping a long term presence online.

Building a targeted twitter following is one of the most efficient ways to share all your wonderful content. Make the promotion of your blog an integral part of your social media and attract a new, more focused audience by using hashtags relevant to your topic or industry.

2. Make Some Customer Personas

Deciding the type of audience you would like to target on Twitter is imperative. Customer personas are a

How to Increase Facebook Engagement

Keyboard with blue Like buttonEven after years of having a fan page, it can be difficult finding ways to increase levels of Facebook engagement between you and your fans. As your reach declines, it can often feel impossible for you to engage with your fans and really promote your products and services. With these simple tips you not only will you be able to increase any dialogue with your customers but up your content game.

1. Ask Questions

Using your updates as an excuse to ask your fans questions are a great way to not only engage but do a sneaky bit of market research. Sparking dialogue with your customers (whether existing or potential) is one of the easiest ways to get people to respond to your posts with likes, shares and comments.

Engage with your followers personally, if your business has a specific niche write your posts so that they target the hobby or interest that your customers are most likely to connect with. Do they have any tips? What is their favourite experience? What are their feelings towards a certain item or service? Gathering this information will help you perfect your customer focus and ensure that your content remains relevant.

2. Use