The value of Twitter extends beyond its millions of users – it is about the way in which these users engage with your brand. Unless you engage with its users, you are wasting precious time and effort. Here are five techniques that will help you to generate better engagement.
1. Keep your tweets short and sweet
Twitter’s 140-character restriction may seem too short, but research reveals that shorter tweets with 80 to 110 characters are more engaging, achieving a 17% higher engagement rate than longer tweets. To keep your tweets short and sweet, use hashtags within your tweets and shorten URLs using an URL-shortening service such as Bitly or Ow.ly. When you leave room in your tweets, you will make it easier for others to retweet and add their own text.
2. Tailor the timing of your tweets
If you want engagement, schedule your tweets for the weekend. According to research, engagement is 17% higher on the weekends than it is on weekdays. The Twittersphere is most active between 8am and 7pm in your audience’s time zone, with retweets peaking at around 5pm, when users are on their evening commute. When optimising for clicks rather than retweets, research shows that …