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Category Archives: Social Media

What Makes the Perfect Social Media Update?

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Social media now dominates the internet and using it correctly can increase your views dramatically. Whatever your reason for engaging with it may be, there are a number of techniques that can help you get the most out of the experience. As there are subtle differences between platforms, we will consider Facebook, Twitter and Google+ and how you can fashion the perfect social media update.

Facebook

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With over a billion regular users, Facebook represents a massive potential market for product and information but there are good and bad ways to present it.

  • Be mobile friendly. Over two thirds of Facebook users can access social media on their mobile device. Including imagery is important as it undoubtedly increases user engagement, but ensure it translates well on to the ever popular smart phone.
  • Send a positive message as this will increase interest in your latest update and encourage your reader to continue on through your post.
  • Include a link to your website and use a shortened URL (bit.ly). Make it obvious and proud. Promote your product or your point of view!
  • Create a dialogue with your readers, engage their interest and keep hold of them by building relationships and providing them

Top Ways to Drive Traffic to Your Website

Web TrafficWhat is the point in having a gorgeous, well-designed, user-friendly website if no one sees it?   Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your product or service? In this post we consider how to bring the best traffic to your website as you possibly can.

Search Engine Optimisation

Search engine optimisation (SEO) is one of the most important things that you need to think about if you want to bring a lot of visitors to your website. For those of you who are unaware, SEO is all about optimising your website so that your website ranks higher in search engines — most marketers focus specifically on Google as they have the biggest market share.

Saying that SEO is a minefield would be an understatement, it would take extensive amounts of research to even begin to understand it. Although, right now you only need to understand that you should optimise your website for the users, not the search engine. This means that you should provide in-depth content, keep your …

5 Ways to Step Up Your Twitter Engagement

Twitter Bird SMOThe value of Twitter extends beyond its millions of users – it is about the way in which these users engage with your brand. Unless you engage with its users, you are wasting precious time and effort. Here are five techniques that will help you to generate better engagement.

1. Keep your tweets short and sweet

Twitter’s 140-character restriction may seem too short, but research reveals that shorter tweets with 80 to 110 characters are more engaging, achieving a 17% higher engagement rate than longer tweets. To keep your tweets short and sweet, use hashtags within your tweets and shorten URLs using an URL-shortening service such as Bitly or Ow.ly. When you leave room in your tweets, you will make it easier for others to retweet and add their own text.

2. Tailor the timing of your tweets

If you want engagement, schedule your tweets for the weekend. According to research, engagement is 17% higher on the weekends than it is on weekdays. The Twittersphere is most active between 8am and 7pm in your audience’s time zone, with retweets peaking at around 5pm, when users are on their evening commute. When optimising for clicks rather than retweets, research shows that …

Making the Most of Google+ for Your Business

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With over 500 million users across the globe, Google+ has become the second largest social network working as a catalyst to connect your business with its target audience. While Facebook markets itself as a way to connect with friends, Twitter can be very B2B based and Youtube for fun viral promotional stunts, Google+ focuses on talking directly to your customers.

In this post we discuss the best ways to make the most out of your business’ account on Google+.

1. Keep Connected

One of the greatest things that you can do with any of your social media accounts is to promote them across separate platforms. Making a connection between your Google+ page and your website or blog will increase your traffic and help potential customers get to grips with your services or products. From a branding point of view it also keeps everything cohesive. Keeping this all connected can be as simple as adding a Google+ badge to your website or integrating G+ social share buttons so that other users can share your content across their own pages.

2. Actively Engage

Engagement is the most vital element of social media – don’t forget that! For that reason alone, you should …