Social media now dominates the internet and using it correctly can increase your views dramatically. Whatever your reason for engaging with it may be, there are a number of techniques that can help you get the most out of the experience. As there are subtle differences between platforms, we will consider Facebook, Twitter and Google+ and how you can fashion the perfect social media update.
With over a billion regular users, Facebook represents a massive potential market for product and information but there are good and bad ways to present it.
- Be mobile friendly. Over two thirds of Facebook users can access social media on their mobile device. Including imagery is important as it undoubtedly increases user engagement, but ensure it translates well on to the ever popular smart phone.
- Send a positive message as this will increase interest in your latest update and encourage your reader to continue on through your post.
- Include a link to your website and use a shortened URL (bit.ly). Make it obvious and proud. Promote your product or your point of view!
- Create a dialogue with your readers, engage their interest and keep hold of them by building relationships and providing them