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Category Archives: Social Media

A Guide to Targeting Your Twitter Users

Bird holding a hashtagAs one of the world’s biggest social media platforms, Twitter is a great way of targeting the specific audience that you want to reach. Whether you’re looking to update your existing account or are starting from square one, it may seem like a lot of work to start a truly focused following, but it’s not.

Here, we discuss the best ways for targeting Twitter users to get the most out of your engagement and reach.

1. It’s All About Your Content

Creating and sharing high quality content on your website and blog is a must in the world on social media marketing. Content that has everything from enticing headlines to well-structured information and is published in a variety of media is the foundation of keeping a long term presence online.

Building a targeted twitter following is one of the most efficient ways to share all your wonderful content. Make the promotion of your blog an integral part of your social media and attract a new, more focused audience by using hashtags relevant to your topic or industry.

2. Make Some Customer Personas

Deciding the type of audience you would like to target on Twitter is imperative. Customer personas are a

How to Increase Facebook Engagement

Keyboard with blue Like buttonEven after years of having a fan page, it can be difficult finding ways to increase levels of Facebook engagement between you and your fans. As your reach declines, it can often feel impossible for you to engage with your fans and really promote your products and services. With these simple tips you not only will you be able to increase any dialogue with your customers but up your content game.

1. Ask Questions

Using your updates as an excuse to ask your fans questions are a great way to not only engage but do a sneaky bit of market research. Sparking dialogue with your customers (whether existing or potential) is one of the easiest ways to get people to respond to your posts with likes, shares and comments.

Engage with your followers personally, if your business has a specific niche write your posts so that they target the hobby or interest that your customers are most likely to connect with. Do they have any tips? What is their favourite experience? What are their feelings towards a certain item or service? Gathering this information will help you perfect your customer focus and ensure that your content remains relevant.

2. Use

Valentine’s Day Social Media Tips

HeartsEasily one of the most commercial holidays in the western world, including Valentine’s Day into your social media campaigns can be a beneficial addition to any marketing department. Even at the last minute, businesses can utilise V-Day within their social media all whilst driving traffic and (hopefully) improving sales.

In this post we discuss the best ways to inject a little bit of love into your social media marketing.

1. Target Your Users

Similar to all elements of social media marketing, identifying your audience is paramount. You will need to determine who you’re targeting – their gender, age, geographical location and even lifestyle. If you sell roses, chocolates or jewellery, your target audience is easy: men looking to surprise their girlfriends/wives/partners. But what if you’re an interior designer or music shop owner? Here’s where your creativity come in.

Think of all the connotations surrounding the big day: love, security, crushes, comfort and big life events and try your luck at coming up with something individual to your company. Are you suggesting that your demographic treat their loved ones or is it all about treating themselves?

Don’t forget to be a little cheeky with what you write and how you write

5 Ways to Find Trending Topics

canstockphoto20449239Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to your site and engage audience is to cover ‘hot topics’ – up-to-date topics that are trending on the internet.

In this post we discuss the best resources available for discovering new trending topics to fill up your content marketing.

1. Twitter

The concept of ‘trending’ started with Twitter. By using hashtags in the same way as a search engine, users are able to interact with each other and share ideas. Through clever algorithms, the social platform identifies lists of trending twittersubjects that are being talked about around the world and by changing your settings you are given the opportunity to tailor them to your geographical region or specific interests.

The advantages of using Twitter as a starting point for your content inspiration is that, unlike some other resources, all trending topics are generated in real-time. With the speed in which the media moves, finding news stories