Easily one of the most commercial holidays in the western world, including Valentine’s Day into your social media campaigns can be a beneficial addition to any marketing department. Even at the last minute, businesses can utilise V-Day within their social media all whilst driving traffic and (hopefully) improving sales.
In this post we discuss the best ways to inject a little bit of love into your social media marketing.
1. Target Your Users
Similar to all elements of social media marketing, identifying your audience is paramount. You will need to determine who you’re targeting – their gender, age, geographical location and even lifestyle. If you sell roses, chocolates or jewellery, your target audience is easy: men looking to surprise their girlfriends/wives/partners. But what if you’re an interior designer or music shop owner? Here’s where your creativity come in.
Think of all the connotations surrounding the big day: love, security, crushes, comfort and big life events and try your luck at coming up with something individual to your company. Are you suggesting that your demographic treat their loved ones or is it all about treating themselves?
Don’t forget to be a little cheeky with what you write and how you write …