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Category Archives: Social Media

Valentine’s Day Social Media Tips

HeartsEasily one of the most commercial holidays in the western world, including Valentine’s Day into your social media campaigns can be a beneficial addition to any marketing department. Even at the last minute, businesses can utilise V-Day within their social media all whilst driving traffic and (hopefully) improving sales.

In this post we discuss the best ways to inject a little bit of love into your social media marketing.

1. Target Your Users

Similar to all elements of social media marketing, identifying your audience is paramount. You will need to determine who you’re targeting – their gender, age, geographical location and even lifestyle. If you sell roses, chocolates or jewellery, your target audience is easy: men looking to surprise their girlfriends/wives/partners. But what if you’re an interior designer or music shop owner? Here’s where your creativity come in.

Think of all the connotations surrounding the big day: love, security, crushes, comfort and big life events and try your luck at coming up with something individual to your company. Are you suggesting that your demographic treat their loved ones or is it all about treating themselves?

Don’t forget to be a little cheeky with what you write and how you write

5 Ways to Find Trending Topics

canstockphoto20449239Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to your site and engage audience is to cover ‘hot topics’ – up-to-date topics that are trending on the internet.

In this post we discuss the best resources available for discovering new trending topics to fill up your content marketing.

1. Twitter

The concept of ‘trending’ started with Twitter. By using hashtags in the same way as a search engine, users are able to interact with each other and share ideas. Through clever algorithms, the social platform identifies lists of trending twittersubjects that are being talked about around the world and by changing your settings you are given the opportunity to tailor them to your geographical region or specific interests.

The advantages of using Twitter as a starting point for your content inspiration is that, unlike some other resources, all trending topics are generated in real-time. With the speed in which the media moves, finding news stories

Using LinkedIn as a Blogging Platform

canstockphoto8853768Alongside LinkedIn’s reputation as a ‘professional social network’, it is also a crucial marketing platform enabling businesses to connect with clients. Once only available for LinkedIn ‘influencers’, their platform allows users to publish original content that immediately becomes part of their own professional profile and is shared with their network. Users are also given the opportunity to follow content produced by other individuals not in your network.

In this post we discuss the advantages of using LinkedIn in your content marketing strategy.

1. Create Attractive Content

You’ve probably heard this a million times, but ensuring that your content is interesting, exciting and even attractive to your readers is vital. Similar to the content that you publish, keeping a consistency when you’re blogging with theme, style and voice is important to keep your readers fascinated.

Although there is no formal editing, LinkedIn does make it clear that any content that is sales-Morning coffee glasses newspaperorientated won’t be tolerated. Look at what you’re trying to achieve and keep your blogging as relevant to that as possible. If your business deals with interior design look at topics surrounding it – they don’t need to be specific to the main subject but your audience need to

How to Use Pinterest for More Exposure

Up ArrowPinterest is quickly becoming a staple amongst social media marketers as they wrestle their ways through the complex (and often convoluted) world of content marketing. With recent studies depicting the popularity of visual content over plain, conventional copy, opting to use a variety of social media platforms is a great way to increase engagement and drive site traffic.

In this article we discuss the best ways to use the social giant to gain more exposure for your business.

1. Be Smart with Your Pins

Like all aspects of content marketing, it’s important to deliver high quality, original images that will spark a reaction from the audience. Information can be processed quickly when it’s seen as an image or infographic and that’s why Pinterest works so well for retaining interested followers.

One of the biggest mistakes that marketers make on Pinterest is I love pin + interestneglecting to redirect the source of a pin back to their own site. Something as simple as editing the URL on the pin will give you the opportunity to grow not only your main homepage but your blog. Don’t forget to edit other aspects of your pin such as the description and if your source if applicable. A pin