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Category Archives: Social Media

Top Tips for Youtube Business Marketing

LecteurAs the second biggest search engine in the world, Youtube is a great place to make your business heard. Unlike Google and most other social media platforms, Youtube is easier to rank highly and can add significantly to the promotion of a website or company.

As sharing visual content becomes increasingly popular across all social networks, Youtube is brilliant for making your products and services accessible to everyone. With 20 hours of video uploaded every minute, considering a leap to the video sharing site as part of your digital marketing strategy might just be what your organisation needs to gain opportunities whilst increasing customer loyalty.

1. Create a Fan Base

In the same way that you would entice new Facebook fans or Twitter followers, it is important to promote your business’s Computer gamingchannel on each of your social media outlets as well as website, blog and any mailing list that you might have.

Look at your channel’s page as an outlet for your business as it needs to include your company colours and any logo or graphics that accompany it. It needs to be as recognisable as possible to your viewers and subscribers. Promoting your company via Youtube is easy. With

New Year, New Social Media Marketing Trends for 2015

AppsFor most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.

In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.

1. The Rise of Content Marketing

In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.

With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies

Successful Christmas Social Media Contest

Christmas Tree (3)Whether your seasonal social media marketing campaigns have been established for some time or you’ve only just got them up and running, expanding your engagement plans will benefit your company greatly over the run up to the big day. Alongside exciting content, you need to be able to keep your followers interested during December as many other retailers and organisations up their game.

In this article we consider how to run a successful social media contest in the run up to Christmas.

1. Choose Your Platform

Before getting creative with your social media contest it is important to decide which platform you will be launching it on. If you’ve chosen to gain user-generated posts then image-sharing sites like Instagram and Pinterest may work best, whereas contests that depend on sharing or commenting will lend themselves better to Facebook or Twitter. It is also possible to navigate away from social media altogether and focus on sending out email-gated contests in which you use the client base you’ve collected and send out festive competitions via email.

Choosing the platform that you feel reflects the nature of the social media contest and the audience you are looking to target will enable success in

A Guide to Last-Minute Christmas Social Media Campaigns

canstockphoto7493198With the convenience and ubiquity of social media, marketers are able to transfer ideas instantly to the eyes of a business’ followers. Although some may have rolled out their Christmas social media campaigns months ago, it is not too late.

In this post we consider some of the best ways to inject a little holiday spirit into your social media just in time for the big day.

1. Promote Events & Offers

Lots of exciting things are sure to happen during the festive season, whether it’s a lights turn-on, Christmas party or gift sale incorporating it into your social media is great for promoting your event or offer to your followers. Adding images to your promotional posts will enable the readers to get as excited about it as you.

Posting holiday-related updates on any of your channels will expand your Christmas social media campaign. Try working to the strengths of each of the platforms – if you have some nice images of your Christmas tree use Instagram, if you’d like to show off your light display how about Vine, Youtube or Twitter?

2. Inspire Your Followers

With Christmas being one of the biggest holidays in the western world, writing blog