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Category Archives: Social Media

Successful Christmas Social Media Contest

Christmas Tree (3)Whether your seasonal social media marketing campaigns have been established for some time or you’ve only just got them up and running, expanding your engagement plans will benefit your company greatly over the run up to the big day. Alongside exciting content, you need to be able to keep your followers interested during December as many other retailers and organisations up their game.

In this article we consider how to run a successful social media contest in the run up to Christmas.

1. Choose Your Platform

Before getting creative with your social media contest it is important to decide which platform you will be launching it on. If you’ve chosen to gain user-generated posts then image-sharing sites like Instagram and Pinterest may work best, whereas contests that depend on sharing or commenting will lend themselves better to Facebook or Twitter. It is also possible to navigate away from social media altogether and focus on sending out email-gated contests in which you use the client base you’ve collected and send out festive competitions via email.

Choosing the platform that you feel reflects the nature of the social media contest and the audience you are looking to target will enable success in

A Guide to Last-Minute Christmas Social Media Campaigns

canstockphoto7493198With the convenience and ubiquity of social media, marketers are able to transfer ideas instantly to the eyes of a business’ followers. Although some may have rolled out their Christmas social media campaigns months ago, it is not too late.

In this post we consider some of the best ways to inject a little holiday spirit into your social media just in time for the big day.

1. Promote Events & Offers

Lots of exciting things are sure to happen during the festive season, whether it’s a lights turn-on, Christmas party or gift sale incorporating it into your social media is great for promoting your event or offer to your followers. Adding images to your promotional posts will enable the readers to get as excited about it as you.

Posting holiday-related updates on any of your channels will expand your Christmas social media campaign. Try working to the strengths of each of the platforms – if you have some nice images of your Christmas tree use Instagram, if you’d like to show off your light display how about Vine, Youtube or Twitter?

2. Inspire Your Followers

With Christmas being one of the biggest holidays in the western world, writing blog

Tips for Developing a Facebook Marketing Plan

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Facebook seems to have become the go-to platform for small businesses to begin their social media marketing. With its easy accessibility and over 1.15 billion active users per month, Facebook marketing is a great option for businesses looking to promote themselves locally and engage directly with their customers.

In this article, we will consider the seven best ways uses for Facebook in your marketing strategy.

1. Invite Your Customers and Friends

The best way to get the ball rolling and generate likes is to ask your friends, existing customers and employees to get involved. Starting up with a small amount of likes is a lot better than starting with nothing. If an individual stumbles across your page and become interested with the service you provide or the products that you sell it may be a little off-putting to realise that the page has no followers. Likes = establishment. If people have willingly decided to engage with your company on Facebook it must be worth engaging with.

2. Up your Content

The content that you share on all of your social media accounts should be as exciting and as relevant as possible. Consider sharing high Target Your Customersquality images and links to external

What’s the Deal with SEO?

SEO (2)As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services.

What is SEO?

SEO stands for search engine optimisation, a process which involves optimising your presence online with a view to get more engagement or drive sales. The benefit of optimising your websites, blogs and even social media profiles can be vast in terms of ROI and reaching customers who you wouldn’t necessarily have.

 What are the Benefits of SEO for Small Businesses?

As well as extended online visibility, SEO is brilliant for creating a more user-friendly website. By focusing the core themes of your company you can enable customers who would benefit from your business to find you easily.

SEO will also help you gain better search engine result rankings. As a rule an individual will only scroll through up to three separate pages of results before losing patience. If you are lucky enough to be in those first three pages, good for you, if you’re not, you need a better, more concentrated