Whether your seasonal social media marketing campaigns have been established for some time or you’ve only just got them up and running, expanding your engagement plans will benefit your company greatly over the run up to the big day. Alongside exciting content, you need to be able to keep your followers interested during December as many other retailers and organisations up their game.
In this article we consider how to run a successful social media contest in the run up to Christmas.
1. Choose Your Platform
Before getting creative with your social media contest it is important to decide which platform you will be launching it on. If you’ve chosen to gain user-generated posts then image-sharing sites like Instagram and Pinterest may work best, whereas contests that depend on sharing or commenting will lend themselves better to Facebook or Twitter. It is also possible to navigate away from social media altogether and focus on sending out email-gated contests in which you use the client base you’ve collected and send out festive competitions via email.
Choosing the platform that you feel reflects the nature of the social media contest and the audience you are looking to target will enable success in …