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Category Archives: Social Media

How to Market Your Business on Instagram

Instagram Food

With 200 million active users per month, Instagram is a great social media platform for visually enticing customers and creating a strong brand story. With its Business Account feature, businesses of all sizes are able to start up verifiable accounts that link directly to their Twitter or Facebook profiles. In this article we will discuss the best ways to integrate Instagram into your social media marketing and its benefits.

1. Explore & Engage

Like other social media platforms, Instagram uses hashtags to explore current trends and promote brand awareness. Deploying brand specific hashtags make sharing content easy and enable existing customers and fans to find your posts quickly.

In the same way that Twitter uses ‘trending’, users are able to keep up to date with popular hashtags and use them to their advantage. Fun, popular hashtags range from #TBT (Throwback Thursday) where individuals upload images from the past and #ManCrushMonday, a hashtag frequently used by businesses targeted at women such as clothes retailer, Boohoo.com.

Using general hashtags are also a great way of finding new followers. Starbucks, for example, uses #coffee or #cappuccino when uploading images of cappuccino art. canstockphoto14766616People searching for images or videos of a specific topic may

A Beginner’s Guide to Live-Tweeting

In an age where every business and individual owns a twitter profile, more and more networking is happening over the internet. A great way of utilising and expanding like-minded followers is by live-tweeting an event. Whether you are hosting an event or have signed up to attend one, Twitter is brilliant for getting people involved.

Last month, pop sensation, Robbie Williams, live-tweeted the birth of his second child with an unconventional collection of photographs and videos as well as textual messages. These tweets received bucket loads of engagement and secured Williams as a Twitter trend for hours afterwards.

Big brands like Apple promote their product launches exclusively on social media through the use of live-tweeting. Frequent updates allow those unable to attend the multi-million extravaganza to keep in the loop with what’s happening as if there themselves. Attendees are also able to communicate with each other and discuss any parts they’ve enjoyed or have particularly interested them.

Taking inspiration from these high flyers, in this article we’ll consider the best ways to prepare for live-tweeting an event and how to keep the momentum going well after it’s happened.

canstockphoto13726570

1. Promote the Event

It’s a common sense one really, if there’s

Getting Started with Google+

As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best ways to get started with your Google+ Business account.

Google+

1. Set up a Profile

To begin, you will need to have a personal Google account, if you don’t have one yet it’s easy to set up your own. You can only create a business page once your own has been set up.

It’s really important to pick the right, most relevant category you can find that applies to your business, whether it’s a ‘product or brand’, ‘company’, ‘sports’, ‘entertainment’ or ‘arts’.  For some of the categories you will need to select a subcategory to go into greater detail about what industry you’re in. Be as relevant as you possibly can in this section as it will help you reach a wider audience in the long run.

2. Who are You?

An incorrectly filled in or sparse Google Plus profile will give users a

Instagram Caption Editing

Girlfriends Selfshot

Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing.

As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either delete their posts and re-share them with corrected captions or post corrections in the comments.

Other social media sharing sites like Facebook and Pinterest have had this ability for quite some time but as the popularity of sharing photos and videos spiked, Instagram users were unable to correct typos. Twitter still doesn’t allow for edits of any posts.  

As Instagram have stated, ‘typos shouldn’t get in the way’ of sharing a moment on the site. As users update their apps, many will be editing captions and locations of previous posts.

Alongside the new caption editing, the multi-million user sharing site has announced a bundle of updates designed to help users explore and discover new accounts they may want to follow.  Small changes, like altering the ‘explore’ icon from a compass to a magnifying glass makes it easier to navigate the app, whilst the option of