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Category Archives: Social Media

Tips for Developing a Facebook Marketing Plan

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Facebook seems to have become the go-to platform for small businesses to begin their social media marketing. With its easy accessibility and over 1.15 billion active users per month, Facebook marketing is a great option for businesses looking to promote themselves locally and engage directly with their customers.

In this article, we will consider the seven best ways uses for Facebook in your marketing strategy.

1. Invite Your Customers and Friends

The best way to get the ball rolling and generate likes is to ask your friends, existing customers and employees to get involved. Starting up with a small amount of likes is a lot better than starting with nothing. If an individual stumbles across your page and become interested with the service you provide or the products that you sell it may be a little off-putting to realise that the page has no followers. Likes = establishment. If people have willingly decided to engage with your company on Facebook it must be worth engaging with.

2. Up your Content

The content that you share on all of your social media accounts should be as exciting and as relevant as possible. Consider sharing high Target Your Customersquality images and links to external

What’s the Deal with SEO?

SEO (2)As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services.

What is SEO?

SEO stands for search engine optimisation, a process which involves optimising your presence online with a view to get more engagement or drive sales. The benefit of optimising your websites, blogs and even social media profiles can be vast in terms of ROI and reaching customers who you wouldn’t necessarily have.

 What are the Benefits of SEO for Small Businesses?

As well as extended online visibility, SEO is brilliant for creating a more user-friendly website. By focusing the core themes of your company you can enable customers who would benefit from your business to find you easily.

SEO will also help you gain better search engine result rankings. As a rule an individual will only scroll through up to three separate pages of results before losing patience. If you are lucky enough to be in those first three pages, good for you, if you’re not, you need a better, more concentrated

How to Market Your Business on Instagram

Instagram Food

With 200 million active users per month, Instagram is a great social media platform for visually enticing customers and creating a strong brand story. With its Business Account feature, businesses of all sizes are able to start up verifiable accounts that link directly to their Twitter or Facebook profiles. In this article we will discuss the best ways to integrate Instagram into your social media marketing and its benefits.

1. Explore & Engage

Like other social media platforms, Instagram uses hashtags to explore current trends and promote brand awareness. Deploying brand specific hashtags make sharing content easy and enable existing customers and fans to find your posts quickly.

In the same way that Twitter uses ‘trending’, users are able to keep up to date with popular hashtags and use them to their advantage. Fun, popular hashtags range from #TBT (Throwback Thursday) where individuals upload images from the past and #ManCrushMonday, a hashtag frequently used by businesses targeted at women such as clothes retailer, Boohoo.com.

Using general hashtags are also a great way of finding new followers. Starbucks, for example, uses #coffee or #cappuccino when uploading images of cappuccino art. canstockphoto14766616People searching for images or videos of a specific topic may

A Beginner’s Guide to Live-Tweeting

In an age where every business and individual owns a twitter profile, more and more networking is happening over the internet. A great way of utilising and expanding like-minded followers is by live-tweeting an event. Whether you are hosting an event or have signed up to attend one, Twitter is brilliant for getting people involved.

Last month, pop sensation, Robbie Williams, live-tweeted the birth of his second child with an unconventional collection of photographs and videos as well as textual messages. These tweets received bucket loads of engagement and secured Williams as a Twitter trend for hours afterwards.

Big brands like Apple promote their product launches exclusively on social media through the use of live-tweeting. Frequent updates allow those unable to attend the multi-million extravaganza to keep in the loop with what’s happening as if there themselves. Attendees are also able to communicate with each other and discuss any parts they’ve enjoyed or have particularly interested them.

Taking inspiration from these high flyers, in this article we’ll consider the best ways to prepare for live-tweeting an event and how to keep the momentum going well after it’s happened.

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1. Promote the Event

It’s a common sense one really, if there’s