With 200 million active users per month, Instagram is a great social media platform for visually enticing customers and creating a strong brand story. With its Business Account feature, businesses of all sizes are able to start up verifiable accounts that link directly to their Twitter or Facebook profiles. In this article we will discuss the best ways to integrate Instagram into your social media marketing and its benefits.
1. Explore & Engage
Like other social media platforms, Instagram uses hashtags to explore current trends and promote brand awareness. Deploying brand specific hashtags make sharing content easy and enable existing customers and fans to find your posts quickly.
In the same way that Twitter uses ‘trending’, users are able to keep up to date with popular hashtags and use them to their advantage. Fun, popular hashtags range from #TBT (Throwback Thursday) where individuals upload images from the past and #ManCrushMonday, a hashtag frequently used by businesses targeted at women such as clothes retailer, Boohoo.com.
Using general hashtags are also a great way of finding new followers. Starbucks, for example, uses #coffee or #cappuccino when uploading images of cappuccino art. People searching for images or videos of a specific topic may …