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Category Archives: Social Media

Getting Started with Google+

As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best ways to get started with your Google+ Business account.

Google+

1. Set up a Profile

To begin, you will need to have a personal Google account, if you don’t have one yet it’s easy to set up your own. You can only create a business page once your own has been set up.

It’s really important to pick the right, most relevant category you can find that applies to your business, whether it’s a ‘product or brand’, ‘company’, ‘sports’, ‘entertainment’ or ‘arts’.  For some of the categories you will need to select a subcategory to go into greater detail about what industry you’re in. Be as relevant as you possibly can in this section as it will help you reach a wider audience in the long run.

2. Who are You?

An incorrectly filled in or sparse Google Plus profile will give users a

Instagram Caption Editing

Girlfriends Selfshot

Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing.

As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either delete their posts and re-share them with corrected captions or post corrections in the comments.

Other social media sharing sites like Facebook and Pinterest have had this ability for quite some time but as the popularity of sharing photos and videos spiked, Instagram users were unable to correct typos. Twitter still doesn’t allow for edits of any posts.  

As Instagram have stated, ‘typos shouldn’t get in the way’ of sharing a moment on the site. As users update their apps, many will be editing captions and locations of previous posts.

Alongside the new caption editing, the multi-million user sharing site has announced a bundle of updates designed to help users explore and discover new accounts they may want to follow.  Small changes, like altering the ‘explore’ icon from a compass to a magnifying glass makes it easier to navigate the app, whilst the option of

How to Use Pinterest to Your Advantage

With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan.

In this article we consider six ways to increase traffic and drive sales using this humble sharing site.

blogging writing social media

1.Build a Business Account

Just like LinkedIn and Facebook, Pinterest offers the opportunity to convert your Pinterest personal page to a business one. Although there seems to be no obvious difference in appearance to the user it does provide you with an added analytics feature to help you keep track of number of repins and visits to your site. Through careful analysis this kind of data can really help you identify where you’re going wrong (or right!) and work on the aspects that are failing.

2. Make it an Extension of Your Website

It’s important to think of your social media pages as an extension of your website, and ultimately your brand. Keeping the same graphic used on your other sites as your profile picture and remembering to register yourself

Mastering Your Marketing with LinkedIn

Although it’s raved about as the business world’s biggest social media platform, LinkedIn is still relatively unused by organisations to promote themselves and their services. Like most marketing strategies you’ll need to make a long-term commitment as it will require ongoing management, but used efficiently it can really spark sales and interest in your business.

In this article we consider four ways to master LinkedIn marketing and make it a valuable part of your social media marketing strategy.Business card

1. Build a Business Presence

Before you start conquering the world of LinkedIn, you will need to build a presence for your business. Visibility is vital in this kind of strategy as you need to be accessible to your customers.

Look at your LinkedIn company page as an extension of your website. Information like your contact details and a list of the services you provide need to be available for users. Keep all visual aspects of your profile as similar to your website homepage as you can. Graphics, colour schemes and brand logos should remain consistent throughout all your online platforms to make your business identifiable and easily recognisable.

2. Launch a LinkedIn Group

LinkedIn groups are becoming a powerful tool for