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Category Archives: Social Media

How to Use Pinterest to Your Advantage

With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan.

In this article we consider six ways to increase traffic and drive sales using this humble sharing site.

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1.Build a Business Account

Just like LinkedIn and Facebook, Pinterest offers the opportunity to convert your Pinterest personal page to a business one. Although there seems to be no obvious difference in appearance to the user it does provide you with an added analytics feature to help you keep track of number of repins and visits to your site. Through careful analysis this kind of data can really help you identify where you’re going wrong (or right!) and work on the aspects that are failing.

2. Make it an Extension of Your Website

It’s important to think of your social media pages as an extension of your website, and ultimately your brand. Keeping the same graphic used on your other sites as your profile picture and remembering to register yourself

Mastering Your Marketing with LinkedIn

Although it’s raved about as the business world’s biggest social media platform, LinkedIn is still relatively unused by organisations to promote themselves and their services. Like most marketing strategies you’ll need to make a long-term commitment as it will require ongoing management, but used efficiently it can really spark sales and interest in your business.

In this article we consider four ways to master LinkedIn marketing and make it a valuable part of your social media marketing strategy.Business card

1. Build a Business Presence

Before you start conquering the world of LinkedIn, you will need to build a presence for your business. Visibility is vital in this kind of strategy as you need to be accessible to your customers.

Look at your LinkedIn company page as an extension of your website. Information like your contact details and a list of the services you provide need to be available for users. Keep all visual aspects of your profile as similar to your website homepage as you can. Graphics, colour schemes and brand logos should remain consistent throughout all your online platforms to make your business identifiable and easily recognisable.

2. Launch a LinkedIn Group

LinkedIn groups are becoming a powerful tool for

Top 5 Spooky Tips for a Successful Halloween Social Media Campaign

It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.

In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.

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1. Make it Multi-Channel

When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.

2. Dress Up Your Profiles

A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture

How to Increase Your Facebook SEO

Facebook: the biggest, most frequently used social media site in the world, famed for its ability to easily connect people with their friends and family. More and more businesses are adopting this platform as a way to reach out to their customers. Coupled with the ability to easily update any information and engage directly with its users it is essential that you spend some time optimising and employing your Facebook page’s SEO. In this article, we consider four ways to increase traffic and improve your Facebook SEO.

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1. Name Your Page Wisely

When deciding on the name of your Facebook page, you will need to be as concise and original as possible. Despite the temptation to stuff your title with as many high value generic keywords as possible, this approach will in fact damage your Page’s viral growth rate instead of improving your SEO. If your page title sounds too long or spammy, your users will either unfollow or block your content from their newsfeeds.   It is also important to keep your Facebook page’s name consistent. Use your business’s real name to make it as identifiable to the public as possible.

2. Optimise Your URL

Once you’ve gained 25 or