It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.
In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.
1. Make it Multi-Channel
When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.
2. Dress Up Your Profiles
A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture …