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Category Archives: Social Media

How to Optimise Your Twitter Profile

Twitter has quickly become the go-to online platform for businesses to promote their services and interact directly with customers. I know it’s a lot of fun to spend time staying up to date with your favourite celebrities and commenting on the newest episode of Downton Abbey but the reality is that Twitter can be the Holy Grail of business marketing. In this article we consider 3 ways that you can optimise your profile to get the most for your business out of Twitter.

Twitter bird

1. Create an Identity

To make your Twitter profile as visible as possible it is imperative that you create an online identity which will appeal to your target audience.

I know this sounds like an obvious one, but it’s surprising how many organisations have Twitter profiles without relevant ‘avatars’ (profile pictures) or without a picture at all. You need to be able to make an impact straight away otherwise you’ll lose your potential customer’s attention. Using the pre-loaded, automatic ‘egg’ image will show your organisation as unprofessional and will not attract anyone. Instead, opt for an image of your logo, build your brand awareness and make yourself easily identifiable.

It’s also worth saying that you should keep …

How to Write a Blog Worth Reading

Approximately 175,000 blogs are added to the web on a daily basis proving that blogging is still a huge way to get noticed online. But with so many available out there, how do you make sure that your blog is the one worth reading? In this article, we consider four ways to improve your content and engage your audience.Laptop media

1. Consider Your Audience

Before you even start thinking about your first post it’s important to think about who you want to read your blog. Will you be targeting people of a certain profession? If so will you be using specific technical language or jargon that might not be easily understandable to those out of the loop? Or will you be writing a more general blog for someone who might just be viewing your blog, interested in your title? By deciding on the kind of demographic that you’re writing for you will be able to narrow down all aspects to create the optimum content for your readers.

2. Clever Content

Something that will keep your readers coming back for more is your content. Well-written, valuable content about something relevant to your readership will keep them engaged and likely to get involved …

Are Hashtags the Answer to Your Social Media Marketing?

With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial.

Bird holding a hashtag

From Twitter and Instagram to Google+ and Pinterest, the humble hashtag has provided businesses with insights into what their target audience is interested in and what they are talking about. In this article, we consider 3 ways that ‘hashtagging’ content can improve your social media marketing strategy and increase engagement.

1. Optimise Your Posts:

With most people using social media on a daily basis, it is important that your content is interesting enough to be shared and promoted online.

To begin with you will need to decide how you’re going to use the hashtag. Will it be to promote a new service or product? Are you advertising an event? These kinds of ventures usually greatly benefit from the addition of a custom hashtag as it narrows down the audience of your posts. I know this sounds like the complete opposite of what you should be doing but instead of advertising your company

New Analytic Tools for Instagram Ad Campaigns

Instagram ad campaigns

Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns.  Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts.

They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach the most users. With all of these new functions, this tool could allow Instagram ad campaigns to be carried out far more effectively than ever before.

For paid posts the Ad Insights tool will do much of the above as well as allowing the marketer to view their campaign budget in real time and how many impressions have been reached. Previously these statistics were made available every few days but now you can expect up to the minute information on how your campaign is performing.

The Ad Staging tool means that marketers can preview the campaign before they’re submitted to Instagram for review. This means the aesthetic of the campaign can be tweaked in every way – photograph placement, captions and layout – and shared amongst the team to create fantastic visual content.

For the first time these tools are only accessible on a desktop …