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Category Archives: Social Media

Are Hashtags the Answer to Your Social Media Marketing?

With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial.

Bird holding a hashtag

From Twitter and Instagram to Google+ and Pinterest, the humble hashtag has provided businesses with insights into what their target audience is interested in and what they are talking about. In this article, we consider 3 ways that ‘hashtagging’ content can improve your social media marketing strategy and increase engagement.

1. Optimise Your Posts:

With most people using social media on a daily basis, it is important that your content is interesting enough to be shared and promoted online.

To begin with you will need to decide how you’re going to use the hashtag. Will it be to promote a new service or product? Are you advertising an event? These kinds of ventures usually greatly benefit from the addition of a custom hashtag as it narrows down the audience of your posts. I know this sounds like the complete opposite of what you should be doing but instead of advertising your company

New Analytic Tools for Instagram Ad Campaigns

Instagram ad campaigns

Instagram has introduced new tools that enable advertisers to analyse the effectiveness of their campaigns.  Using the Account Insights tool users can view and track impressions, reach and engagement of their unpaid posts.

They can also analyse the follower base to determine audience demographics and the optimal times of the day and week to reach the most users. With all of these new functions, this tool could allow Instagram ad campaigns to be carried out far more effectively than ever before.

For paid posts the Ad Insights tool will do much of the above as well as allowing the marketer to view their campaign budget in real time and how many impressions have been reached. Previously these statistics were made available every few days but now you can expect up to the minute information on how your campaign is performing.

The Ad Staging tool means that marketers can preview the campaign before they’re submitted to Instagram for review. This means the aesthetic of the campaign can be tweaked in every way – photograph placement, captions and layout – and shared amongst the team to create fantastic visual content.

For the first time these tools are only accessible on a desktop …

Excellent Customer Service on Social Media

Are you replying to your customers on social media?

Do you personalise your interactions?

Do your customers feel appreciated?

The way you offer customer service on social media can have a major impact on your brand’s reputation. Every like, comment or tweet from your audience is the beginning of a conversation, and how you react is crucial. In this article you’ll learn how to shape-up your engagement to ensure you’re creating a great customer experience that will translate into trust and loyalty for your brand.

customer service on social media

1.      Provide Solutions

Monitor mentions of your brand on social media to look out for needs to fill and problems to solve. By handling customer issues on the public stage, in real time, you can benefit both the customer and your brand. And your approach will be even more effective if you go above and beyond the generic responses of: ‘please call us so we can help’ or ‘please see our website for the information you require’.

Make the effort to tailor your responses and to offer something satisfying. For example, CitiBike once tweeted a customer a gift card for a new pair of jeans after he tweeted that he had fallen off his bike …

Facebook is Moving Mobile Messaging

Something that’s been getting a lot of attention online for the past week or so is the news that Facebook is moving mobile messaging. Now, users must download the Messenger app to continue chatting on mobile.

facebook is moving mobile messaging

Previously, users could choose to chat via either the Facebook or Messenger app. But for a while now, iPhone and Android users have been notified that the messages interface is moving and prompted to download the Messenger app. And over the next few days, Facebook will stop allowing messaging through the Facebook app altogether.

The move was tested on users in Europe back in April of this year and after seeing positive increases in user engagement, Facebook have decided to roll out the change worldwide. One of the main findings to come out of the testing was that people replied on the Messenger app 20% as quickly as they did on the Facebook app.

facebook is moving mobile messagingSpeaking about the change to TechCrunch, Facebook stated:

“In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger