With so much content being uploaded onto social media sites every hour, businesses need to be able to stand out from the crowd. Making your brand visible is only a small part of keeping your audience engaged in the content you are providing but it is crucial.
From Twitter and Instagram to Google+ and Pinterest, the humble hashtag has provided businesses with insights into what their target audience is interested in and what they are talking about. In this article, we consider 3 ways that ‘hashtagging’ content can improve your social media marketing strategy and increase engagement.
1. Optimise Your Posts:
With most people using social media on a daily basis, it is important that your content is interesting enough to be shared and promoted online.
To begin with you will need to decide how you’re going to use the hashtag. Will it be to promote a new service or product? Are you advertising an event? These kinds of ventures usually greatly benefit from the addition of a custom hashtag as it narrows down the audience of your posts. I know this sounds like the complete opposite of what you should be doing but instead of advertising your company …