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Category Archives: Social Media

Why Facebook Advertising can help your Business?

The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.

The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.

Mobile Users

It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.

Precision Targeting

It’s …

How To Live Tweet To Help Your Business

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Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking advantage of this revolutionary new way of marketing. Gone are the days where you needed to print off thousands of flyers to gain any interest in your business, we now have access to customers, clients, and potential business partners from all around the globe, at our fingertips.

A great example of capitalising on this vast access is to utilise social networking sites, such as Twitter to your advantage. We are going to focus on live tweeting an event in this article, and the benefits it can bring to your business.

What Is Live Tweeting?
Live tweeting allows you to share whatever is happening at your event, e.g speeches and quotes that may be heard, and generally any information unfolding as part of the event. With the use of hashtags, you can reach a large audience that could lead to increased traffic to your website.

How

Increase your Twitter SEO

SEO Cubes

Effective Use of Twitter as a Source of Free Traffic

The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.

Use Relevant Hashtags

The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.

Branding and Profile

It’s important to be consistent with your branding across all

How to Optimise your Facebook Business Page

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Optimising your Facebook Business Page

The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.

Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.

The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.

Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them