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Category Archives: Social Media

Increase your Twitter SEO

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Effective Use of Twitter as a Source of Free Traffic

The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.

Use Relevant Hashtags

The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.

Branding and Profile

It’s important to be consistent with your branding across all

How to Optimise your Facebook Business Page

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Optimising your Facebook Business Page

The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.

Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.

The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.

Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them

Should You Use LinkedIn for Recruitment?

Business people waiting for job interview

Should modern, forward-thinking businesses consider using the professional and social network LinkedIn for recruiting? A number of business experts have recently voiced their views that it is no longer sufficient to post new vacancies only on conventional jobs boards. Although good old-fashioned recruitment advertisements continue to be effective, largely, the world of job recruitment is steadily changing and becoming more specialised.

New trends include moves towards algorithms that target specific profiles and individual skill sets, coupled with the power of social networks and the increased use of mobile devices. LinkedIn is powerful not only for attracting ideal customers but also new job applicants. It also provides a straightforward means to highlight your company or business online; LinkedIn Recruiter is particularly well suited for larger companies that find themselves who always keeping an eye open for new employees with top talent. Recruiter gives unlimited access to complete individual profiles, with advanced searches by various candidate criteria. Notably, some of this powerful functionality is limited in the free service.

Many businesses have reported success using LinkedIn for recruitment, especially for establishing contact with professionals who might otherwise not be easy to find through conventional means. Fifty InMails are allowed per month/subscriber; these …

Have you Considered Remarketing Your Business?

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Some customers never go back to a company after their first visits. Such clients already know what the companies offer, and it is important to try and bring them back. Remarketing entails an advertising and sales strategy that will help you maintain contact with customers after they visit your firm. It is a marketing concept that people engage in to bring back the customer for repeat business.

Main Reasons why your Business needs Remarketing

With remarketing, you will reach your clients when they want to buy and have been actively searching for products that are similar to what you have on offer. You will reach many customers, and if you are using Google search, you will get clients from about 2 million mobile apps and websites that are on the Google Display Network.

Remarketing channels also allow marketers to create multiple videos, image, and text ads that capture the benefits of using particular services and products. Some of the highly advanced remarketing channels will enable you to gauge the performance of your campaigns, the visibility of ads, and prices paid.

All Organisations can use Remarketing

Remarketing strategies are for you as long as your organisation can get information about customers. …