SOCIAL MEDIA

Have you Considered Remarketing Your Business?

29 Feb 2016

Some customers never go back to a company after their first visits. Such clients already know what the companies offer, and it is important to try and bring them back. Remarketing entails an advertising and sales strategy that will help you maintain contact with customers after they visit your firm. It is a marketing concept […]

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What is Conversion Rate Optimisation?

15 Feb 2016

Conversion rate optimization (CRO) turns your website visitors into actual customers and this can happen on any page on your site including your blog page as well as on social media. CRO is the process of making your site hit the right mark, to increase the chances that your visitors will complete a specific action, […]

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Using Google Plus for Your Business’ Internal Communications

03 Feb 2016

Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a […]

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Why Should You Be Using Instagram Marketing?

11 Jan 2016

When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses […]

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Top Digital Marketing Trends for 2016

05 Jan 2016

The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing. To help keep you up-to-date, […]

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A Beginner’s Guide to Using Facebook Ads

30 Dec 2015

With more than 1 billion users, Facebook is the perfect way for a business to reach their target audience en masse, but it can be difficult to reach this audience, especially when you’re new to Facebook and don’t have a great number of likes on your business page. This is where Facebook ads come in. […]

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What Drives Engagement on Social Media?

23 Dec 2015

Popular social networking sites such as Twitter and Facebook are great platforms for small businesses. According to a recent survey from e-Marketer, the results showed that small businesses would prefer turning to social media in order to build brand awareness. Perhaps their biggest challenge lies in having to invest lots of time creating profiles, writing […]

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Top Tips for Christmas Social Media Marketing

07 Dec 2015

The festive season is upon us. For retailers and businesses, this is going to be the busiest time of the year. It also means it’s time to think of some effective Christmas social media marketing campaigns. Here are some top tips for online success. Do Plenty of Research Analyse the past seasonal buying behaviour of […]

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