The festive season is upon us. For retailers and businesses, this is going to be the busiest time of the year. It also means it’s time to think of some effective Christmas social media marketing campaigns. Here are some top tips for online success.
Do Plenty of Research
Analyse the past seasonal buying behaviour of your customers to see where to focus your efforts. It is worth taking a look at your sales statistics to assess the success of your Web marketing campaigns.
Plan in Advance
Creating a schedule and including every element of your marketing campaign is of utmost importance. Make sure you list every task with an allocated time for completion. Include an inventory of all the marketing materials you use as well as the time you spend on your online activity.
Create Customer Data Calendar
Use this customer data and the Christmas calendar to select a manageable package around the time you wish to begin your seasonal marketing campaign. However, if you are not too familiar with seasonal marketing campaigns, it is best that you use online resources to get guidance.
Use Social Media Sites
On Facebook, there is an app called ‘send to a friend’, which …