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Category Archives: Social Media

5 Ways to Get More Likes on Facebook

thumb up, i like it If you have a Facebook page – and if you’re in business you definitely should – then increasing the number of ‘likes’ your page receives is a great way of promoting your organisation. Not only does a high number of likes lend your company credibility, but every time someone likes your page it will be shared on their timeline with potentially viral results. So how can you encourage more people to like your page? Here are five of the best ways.

Hide Valuable Content Behind a ‘Like Gate’

Facebook allows you to hide premium content that is only unlocked for visitors who’ve liked your page. This is a fairly aggressive method so don’t overdo it, but if you can provide genuine value to convince people the content is worth unlocking, it can be very effective. If you go down this route, don’t forget to make the unlocking proposition prominent on your page.

Keep It Fresh

This should go without saying, but an abandoned page is not going to attract many likes. Try and add something to your page as often as possible, so long as it’s useful or interesting, just to show that it’s still alive.

Engage With Your Users

What Makes an Effective Hashtag?

Hashtag Magnifying glass

Hashtags have quickly become an essential part of effective social media marketing. But, attracting interest on social media through a hashtag is not as simple as it may seen. Here are some tips on how to ensure that your hashtag stands out.

Be Unique

For many, hashtags are a useful way of increasing awareness of their brand or their product. Consequently, hashtags can be important for an author trying to sell a book to a major company looking to draw attention to itself and its new product. Choosing a hashtag that is unique is normally preferable, as choosing a common hashtag can make it difficult to get your voice heard.

The Importance Of Clarity

A hashtag shouldn’t be too vague either, but should be something that the people who view it will clearly understand. It should be something, too, that is appealing enough for people to feel inclined to use in their own social media posts. Don’t overuse any hashtag, though, as it can seem like a desperate attempt to get people to look at your posts. Equally, avoid bombarding people with too may different promotions. Having a new hashtag for a new promotion every week can reduce your impact …

How to Boost Your Google Plus Page

google+ keyboard

Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google.
Below are some simple tips to spruce up your Google+ page.

1. Be Active

Google rewards pages that post, so it is important to be active. Make your page the place that people want to go to for updates. The more you post the more often you will appear on google pages meaning that your audience will be able to find you and engage with you easily.

2. Be Relevant

Make sure your posts are relevant to your audience and not just content for the sake of content, with Google can actually frown upon. Tag your content with keywords, something that Google encourages and will push you up their rankings. Having smart, relevant content is a sure-fire way to get customers coming back to your page time and time again.

3. Be Focused

Find out what your specific audience is looking for and hone in on that. Google+ is built on authentic engagement with audiences so once you find your niche make sure to focus in on it …

Why Should You Use Infographics?

canstockphoto8625325 (1)Infographics are image files that are often loaded with easy-to-understand visual information. They are a little like a PowerPoint presentation if you were to take the main points of each slide and slip them into one big slide.

1. They are smooth brand promoters

It is fun and handy when you can slip your brand logo into something without people instantly noticing. Sure, you can attach an image of your brand to a guest post you wrote, but it stands out like a pig’s nose at a pie-eating contest. Subtly slide your brand logo into your infographics and let drip-drip marketing slide into action/.

2. For some reason, 98% of statistics seem to matter to people

People seem to have a weakness for statistics. People seem to believe them almost instantly. People are reading on Facebook that 98% of people smoke weed, and there are people out there believing it without exception despite the fact that probably 88% of the population has never even had physical contact with it.

3. Only 4% of people say they have never seen an infographic

If people are willing to believe anything that is written in statistics form, then why not lie? The great …