In recent years, the world has turned to working and ‘living’ online more than ever. With larger increases in people being involved in social media, now is the time to ensure your business captures their interested audience from platforms such as Facebook.
With the popularity of Facebook growing, more businesses are cashing in on Facebook marketing strategies. There are a number of ways to ensure that your company’s Facebook page works for you, increasing awareness of your brand and ultimately, profit.
This sounds fairly simple, however, it is surprising the number of businesses that start a page and then do not update it. Yes, the odd customer may find you, however you need to engage with your users. If you engage with them, they will hopefully ‘like’, ‘share’ and ‘comment’ on your posts, thus increasing your brand awareness into the market.
Think About What Content You Share
A general rule of thumb is to use the 80/20 rule, by sharing 80% owned content and 20% gathered content from external parties. This shows your awareness of the world around you, but also can build an effective online community. If you share content from a relevant page, not only do …