Client Portal
on site analysis
T. 03333 20 70 30
google partner agency

Category Archives: Social Media

How to Effectively Manage Your Facebook Page

thumb up, i like itIn recent years, the world has turned to working and ‘living’ online more than ever. With larger increases in people being involved in social media, now is the time to ensure your business captures their interested audience from platforms such as Facebook.

With the popularity of Facebook growing, more businesses are cashing in on Facebook marketing strategies. There are a number of ways to ensure that your company’s Facebook page works for you, increasing awareness of your brand and ultimately, profit.

Post Regularly

This sounds fairly simple, however, it is surprising the number of businesses that start a page and then do not update it. Yes, the odd customer may find you, however you need to engage with your users. If you engage with them, they will hopefully ‘like’, ‘share’ and ‘comment’ on your posts, thus increasing your brand awareness into the market.

Think About What Content You Share

A general rule of thumb is to use the 80/20 rule, by sharing 80% owned content and 20% gathered content from external parties. This shows your awareness of the world around you, but also can build an effective online community. If you share content from a relevant page, not only do …

A Beginner’s Guide to Twitter Advertising

Twitter keyboard

The rise of the internet and the impact that social media has had on the world is very plain to see. Applications and websites like Facebook and twitter have revolutionized how companies and individuals can market goods and services, creating grass roots movements without the traditional requirements of needing to spread the word on the literal street. Instead, twitter has expanded the ‘street’ to a world wide area and offers exposure to thousands and possibly hundreds of thousands people if your posts start to trend even in your local area. All of this sounds great, but how is it done? Below are some simple steps to begin your foray into twitter advertising.

Create an Account

It might sound basic, but the first thing you need to be able to advertise on twitter is a twitter account. It’ll still work if you’re using a personal twitter account, but unless you’re advertising yourself, it’s a better idea to create a new and distinct account for your business. When creating a new business twitter account, pick as short a name as you can that will still be recognizable and relevant. As with website URL’s, short and sweet is the rule of thumb. Likewise …

How to Drive Traffic to Your Site Using Instagram

Instagram Food

The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.

For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.

1. Be Exciting

The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.

Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.

Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.

2. Use Hashtags

Just like Twitter and Google+, hashtags are a great way of organising posts and …

A Beginner’s Guide to Facebook Insights

canstockphoto10177889Facebook Insights is a useful little tool that business pages can use to manage their pages more efficiently. Insights is accessible by all of the administrators so that they can all see how business is going. A great device for keeping on track of whats performing well and what’s not. You’ll find two types of Insights that you can use:

User Insights

This shows you things like your total page likes/number of fans, daily active users, new likes and unlikes. You can also see where those likes are coming from, the demographics and your page views.

Interactions Insights

This one lets you see your daily story feedback i.e. post likes and/or comments and your daily page activity such as mentions, wall posts and reviews.

Getting Started

You’ll find Insights on your business homepage. It’s located in the top left hand corner, where you can click the button named “Insights”. Once you’ve found it and clicked on it, you’ll open up a few little tabs, each displaying a little bit of information about your page.

The first tab you’ll see is the ‘Overview’ tab. This lets you see your post activity, generating statistics based on how many likes you’ve received, how …