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Category Archives: Social Media

A Beginner’s Guide to Facebook Advertising

Comunicazione social

Facebook has well over a billion users, which makes it one of the most obvious places to place an online ad. There are also several different options when it comes to choosing a Facebook ad, which can then be tailored to suit the type of audience you are trying to reach. The ad options include Marketplace Ads, Page Post Ads, Sponsored Stories and Promoted Posts.

Marketplace Ads

Marketplace Ads are typically the type of ad many small companies advertising on Facebook for the first time will choose. A Marketplace Ad is displayed on the right hand sidebar of a Facebook user’s newsfeed. Advertisers can decide where ad clicks lead to, which can range from a company page on Facebook or to an official website. Marketplace Ads can be targeted at Facebook users who live in a particular area, or at users that have interests that are relevant to what you are advertising. There are 25 characters to play with when creating a headline for your ad, and 90 characters for the description.

Page Post Ads

Page Post Ads appear in the same place as posts from your friends, and as well links and photos, videos can be included. Because Page …

A Beginner’s Guide to Twitter Analytics

Twitter bird

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is an excellent way of tracking how your information is being viewed and received by followers and potential customers. It will allow you to track which of your tweets is most successful and allow you to shape further posts to maximise interest in your products and services. As a beginner, there are some useful pointers worth noting when analysing your Twitter traffic.

Analysing the information

The Twitter analytics tab is available on your profile and settings tab (or via analytics.twitter.com), and once accessed, it presents you with an overview of your Twitter account activity for the previous 28 days.

Tweet count

The information gathered here is the amount of tweets published and when. Its usefulness for the beginner is to analyse the frequency of your posts and includes a percentage figure for you to see if you have tweeted more or less in the previous period.

Twitter impressions

Impressions differ from the tweet count in that it analyses how your tweets have been received and is a more important statistic as it generates data based on interaction or replies from other Twitter users. If you are promoting a service or brand, impressions offer a snapshot of how your …

How Does Social Media Marketing Link with SEO?

SEO arrows

There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media was too easy to manipulate.

Get To Know Your User

Google focuses more on Big Data via the information it mines from user engagement and search engine usage than it depends on keywords. This has not always been the case, but Google has grown and even changed its indexing structure via the Google Hummingbird update. All of this was done to help Google apply what it has learnt about its users to its search engine index and entry ranking.

What better place to learn about people than with social media. Google can find out where people live, what they are interested in, and people’s actions can help interpret what they click and why. As a result, social media is directly responsible for the fact that SEO has gotten easier. There is less need to create web pages that are made for search engines. You can …

Make the Most of Your Facebook Business Pages

Facebook key

Setting up a Facebook page can be a great way to promote your business. The page can be used to make potential customers aware of your company, as well as keeping existing customers up to date with the latest products and services.

When setting up your business page, it is a good idea to use your company logo as your profile picture. The main purpose of a business page is to promote your company, so using a profile picture that isn’t relevant to your business will detract from this. Also ensure that you complete the ‘About’ section. This is a good opportunity to provide a link to your business website, as well as your contact details. Provide as much information as possible, so anyone reading will know what your company does and how to contact you.

Once the page is set up, you should invite everyone on your list of friends to ‘like’ the page. This will help to make other Facebook users aware of your business page.

It is important to maintain the page once it is up and running. If a potential follower takes a look at the page and finds that nothing has been posted for months, …