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Category Archives: Social Media

How Does Social Media Marketing Link with SEO?

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There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media was too easy to manipulate.

Get To Know Your User

Google focuses more on Big Data via the information it mines from user engagement and search engine usage than it depends on keywords. This has not always been the case, but Google has grown and even changed its indexing structure via the Google Hummingbird update. All of this was done to help Google apply what it has learnt about its users to its search engine index and entry ranking.

What better place to learn about people than with social media. Google can find out where people live, what they are interested in, and people’s actions can help interpret what they click and why. As a result, social media is directly responsible for the fact that SEO has gotten easier. There is less need to create web pages that are made for search engines. You can …

Make the Most of Your Facebook Business Pages

Facebook key

Setting up a Facebook page can be a great way to promote your business. The page can be used to make potential customers aware of your company, as well as keeping existing customers up to date with the latest products and services.

When setting up your business page, it is a good idea to use your company logo as your profile picture. The main purpose of a business page is to promote your company, so using a profile picture that isn’t relevant to your business will detract from this. Also ensure that you complete the ‘About’ section. This is a good opportunity to provide a link to your business website, as well as your contact details. Provide as much information as possible, so anyone reading will know what your company does and how to contact you.

Once the page is set up, you should invite everyone on your list of friends to ‘like’ the page. This will help to make other Facebook users aware of your business page.

It is important to maintain the page once it is up and running. If a potential follower takes a look at the page and finds that nothing has been posted for months, …

Youtube Social Media Marketing

canstockphoto12856003YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform?

Starting out on YouTube

As you’d expect from the leading video-sharing website, you can start your YouTube marketing journey via desktop or mobile – although desktop may be the best option to start with. It’s also worth noting you can’t currently create a new channel using the YouTube App for Android or iOS.

First, to get started on YouTube you’ll need a Google Account. Although you can opt for a personal channel, it’s a far better idea to go for a business channel to get the best results from using YouTube for social media marketing. Once signed up, the nerve centre of your activity is your YouTube channel – your account.

YouTube Channel

Think of your channel as your homepage – here you can control what your audience sees in each of the sections.It’s important to customise your channel; making it stand out from competitors. Your channel art should be a …

How to Handle the Summer Holidays on Social Media

summer tablet

Summer Holiday season is a time for most companies and workers to unwind and cast all thoughts of the office and its pressures to one side. However, in the ever changing world of Web 2.0 marketing and social media, there is really no such thing as down time for the digital marketing side of any business, in fact the summer (or any other period) holidays are potentially even busier periods for social media marketeers.

A skeptic may inquire as to why this may be the case. However, the fact that workers are on holidays means they have more spare time to browse the plethora of social media platforms, so it is incumbent on a social media savvy digital marketing executive to ensure that there is increased content during the August Bank Holiday weekend or other peak holiday times. Although it should go without saying in the contemporary mobile device driven environment, any content released during the holiday period should be mobile optimised, as employees are going to be away from their office desktops. Videos are less likely to be perused on a mobile device, so photos or brief status updates or tweets may be more effective.

thumb up, i like itThe digital marketing executive …