Voice search has become a popular method of searching for information online in recent years, owing to the various internet devices available such as personal computers where Microsoft users can rely on Microsoft’s Cortana app and Siri for the Apple Users. Big tech companies have also not been left behind; Google, for instance, provides voice search in two modes; voice assistance for Google Home gadgets and Google Voice Search in Android devices.
According to recent research by Hitwise, a high percent of online searches are conducted on a mobile device. Most internet users rely on a mobile device to browse online and find it convenient to use voice search instead of typing search parameters on their devices.
Among the SEO professionals, content and SEO is a primary concern owing to the rising use of voice search.
Using voice for internet searches is a highly debated issue among ground breaking SEO experts. At SMX West 2017 April, Benu Aggarwal had a public session regarding the matter, “Improving Content for Voice Search and Virtual Assistants.” In the session, she shared amazing ideas on how SEO specialists can begin considering and getting ready for an alternate kind of search methodology for voice searches.…
The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.
The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.
It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.
A powerful landing page helps target a niche audience and generates traffic to a website. If you are promoting your e-book or product online, you can build landing pages that let visitors get instant access to your offers. This strategy allows you to target a particular audience and offer them something of value, while capturing their information at the same time.
Landing pages are a must for an Internet marketer, but they are often underused. This is because some businesses don’t fully understand the advantages of landing pages and reasons why they should use them. Here are the top 5 reasons why landing pages are so important for your business.
You can easily generate leads
To improve your lead generation campaign, you should consider using landing pages on your website. This can be done through capturing leads and sending them to targeted landing pages. Your sales team can easily generate leads for your business through social media, email, and search traffic.
Advertising online isn’t effective enough unless it’s targeted to specific content that supports the ad’s message. Remember that the more relevant your advertising message is to the article, the more effective it will be. It is, therefore, …