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Category Archives: Tips

Maximising your Facebook Reach

Many businesses have turned to social media marketing for their brands to get noticed. To be particular, Facebook offers target audience of different ages, making it more popular among all social media platforms. However, how to maximise Facebook reach is still a puzzle to most businesses. A huge number of Facebook reach for businesses means a brand is getting noticed, therefore an increase in the success of the business.

Most people are stranded on whether to rely on organic reach or pay for Facebook ads for their posts and pages. Well, here’s the answer, organic reach is not as effective as it used to be some years back. If you rely only on organic reach to boost your posts, then they will remain stagnant. There are different ways of incorporating the organic reach and paid ads to make your posts reach more and more people on Facebook.

How to Maximise your Facebook Reach

Use Original Facebook Content 

Rather than sharing content from external links, it is more preferable if you created your own content on all your Facebook posts. Original content created on Facebook will reach more people than content shared from external sources such as YouTube and any external

SSL

Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a

Optimising for Voice Search – The Complete Guide

voice-search-optimisation

Voice search has become a popular method of searching for information online in recent years, owing to the various internet devices available such as personal computers where Microsoft users can rely on Microsoft’s Cortana app and Siri for the Apple Users. Big tech companies have also not been left behind; Google, for instance, provides voice search in two modes; voice assistance for Google Home gadgets and Google Voice Search in Android devices.

According to recent research by Hitwise, a high percent of online searches are conducted on a mobile device. Most internet users rely on a mobile device to browse online and find it convenient to use voice search instead of typing search parameters on their devices.

Among the SEO professionals, content and SEO is a primary concern owing to the rising use of voice search.

Using voice for internet searches is a highly debated issue among ground breaking SEO experts. At SMX West 2017 April, Benu Aggarwal had a public session regarding the matter, “Improving Content for Voice Search and Virtual Assistants.” In the session, she shared amazing ideas on how SEO specialists can begin considering and getting ready for an alternate kind of search methodology for voice searches.…

Why Facebook Advertising can help your Business?

The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, each with their own advantages and demographics, the one big player that can’t be ignored is Facebook, with its well-over 1bn actively monthly users.

The Facebook advertising system offers a quick way to tap into this huge market – but placing your advertising on Facebook offers many other benefits beyond the sheer scale of its reach.

Mobile Users

It’s estimated that nearly three quarters of Facebook users access the site using a mobile device, whether this be a smartphone or a tablet. Apart from representing a huge market, being able to target a large mobile audience has many benefits, not least the fact that mobile Facebook users are often killing time in situations such as a morning commute. This means that they represent something of a captive audience, and can be highly receptive to a compelling message delivered direct to their device.

Precision Targeting

It’s …