There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media was too easy to manipulate.
Get To Know Your User
Google focuses more on Big Data via the information it mines from user engagement and search engine usage than it depends on keywords. This has not always been the case, but Google has grown and even changed its indexing structure via the Google Hummingbird update. All of this was done to help Google apply what it has learnt about its users to its search engine index and entry ranking.
What better place to learn about people than with social media. Google can find out where people live, what they are interested in, and people’s actions can help interpret what they click and why. As a result, social media is directly responsible for the fact that SEO has gotten easier. There is less need to create web pages that are made for search engines. You can …
Setting up a Facebook page can be a great way to promote your business. The page can be used to make potential customers aware of your company, as well as keeping existing customers up to date with the latest products and services.
When setting up your business page, it is a good idea to use your company logo as your profile picture. The main purpose of a business page is to promote your company, so using a profile picture that isn’t relevant to your business will detract from this. Also ensure that you complete the ‘About’ section. This is a good opportunity to provide a link to your business website, as well as your contact details. Provide as much information as possible, so anyone reading will know what your company does and how to contact you.
Once the page is set up, you should invite everyone on your list of friends to ‘like’ the page. This will help to make other Facebook users aware of your business page.
It is important to maintain the page once it is up and running. If a potential follower takes a look at the page and finds that nothing has been posted for months, …
In recent years, local SEO has risen in importance – due to the latest devices and browsers placing a greater emphasis on search results that reflect user preferences. Consequently, regarding search results, the specific location of a user are increasingly likely to be used to determine relevant information.
Effective Local SEO Can Work Like Advertising
Local SEO now matters more than ever for websites. While those sites that utilise local SEO will have an advantage over their local competitors when it comes to targeted traffic. Rather than advertising to attract people to your website, effective local SEO means that prospective customers can find your site just by searching for it.
Focus On Local-Related Keywords
To maximise the potential of local SEO on your own website, firstly do some research. For instance, establish what people are looking for in terms of local-related keywords. This should involve looking for terms that begin with your industry or services, followed by your town, or your county, or your postcode. As an example: “Lawnmower repairs + Bolton”.
How To Use Local-Related Terms On Your Website
Local-related terms should then be used in a variety of ways. These include in title and meta tags, headers and …
Everyone has been on the receiving end of an unwanted email from a marketer, but from the senders point of view, if you know why people delete without reading, you can avoid the 3 main pitfalls and create a great email campaign.
1. Irrelevant Content
The classic marketing email is written without much thought towards the end user, and whilst they may look like works of art and be stuffed full of links to products and services, potential clients won’t click through if they don’t think it has relevance to them. To avoid this pitfall:
• Only contact people who have reached out to you – purchasing lists of emails will dramatically reduce your hit rate.
• Make your content interesting – make it clear as to why they should look at your site or click on a particular link
2. Content is Too General
The next pitfall of marketing email campaigns is to send the same email to every recipient, regardless of whether they’re a new client or an old faithful. It saves time for you, but means that people will be much more dismissive. To create more personalised emails:
• Group your mailing lists – this will allow …