As one of the world’s biggest social media platforms, Twitter is a great way of targeting the specific audience that you want to reach. Whether you’re looking to update your existing account or are starting from square one, it may seem like a lot of work to start a truly focused following, but it’s not. […]
With the rise of SEO (search engine optimisation), many company websites are taking the leap and adding blogs to expand their online presences and up their digital rankings. Whether you’re blogging for fun or growing your marketing efforts with new and original content, here we share our favourite tips for driving more traffic to your […]
Although it is definitely not a novelty anymore, email is far from universally understood or properly used when it comes to marketing campaigns. Modern marketers tend to get lost in the whirlpool of campaign metrics and often forget what is at the core of successful marketing: compelling copy which inspires a large number of recipients […]
Even after years of having a fan page, it can be difficult finding ways to increase levels of Facebook engagement between you and your fans. As your reach declines, it can often feel impossible for you to engage with your fans and really promote your products and services. With these simple tips you not only […]
In a world where some of the biggest search engines dictate the relevance of your company’s website to potential customers getting your SEO keywords right is vital. Without the use of keywords, your website’s exposure will ultimately decrease, so taking the time to optimise every aspect of it beforehand is completely worthwhile. In this post […]
Easily one of the most commercial holidays in the western world, including Valentine’s Day into your social media campaigns can be a beneficial addition to any marketing department. Even at the last minute, businesses can utilise V-Day within their social media all whilst driving traffic and (hopefully) improving sales. In this post we discuss the […]
Coming up with blog topic ideas can be the bane of any content marketer or copywriter’s existence. Coupled with the need to keep the subjects you write about up to date and relevant for your readers, you may feel that you’re repeating the same subjects all the time. The top proven to drive traffic to […]
Alongside LinkedIn’s reputation as a ‘professional social network’, it is also a crucial marketing platform enabling businesses to connect with clients. Once only available for LinkedIn ‘influencers’, their platform allows users to publish original content that immediately becomes part of their own professional profile and is shared with their network. Users are also given the […]