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Category Archives: Tips

How to Handle the Summer Holidays on Social Media

summer tablet

Summer Holiday season is a time for most companies and workers to unwind and cast all thoughts of the office and its pressures to one side. However, in the ever changing world of Web 2.0 marketing and social media, there is really no such thing as down time for the digital marketing side of any business, in fact the summer (or any other period) holidays are potentially even busier periods for social media marketeers.

A skeptic may inquire as to why this may be the case. However, the fact that workers are on holidays means they have more spare time to browse the plethora of social media platforms, so it is incumbent on a social media savvy digital marketing executive to ensure that there is increased content during the August Bank Holiday weekend or other peak holiday times. Although it should go without saying in the contemporary mobile device driven environment, any content released during the holiday period should be mobile optimised, as employees are going to be away from their office desktops. Videos are less likely to be perused on a mobile device, so photos or brief status updates or tweets may be more effective.

thumb up, i like itThe digital marketing executive …

Email Leads Using Social Media Contests

EmailSocial media contests can be a great way of increasing your number of email leads. However, there are some basic things to remember, and here are some of the most important.

Choose The Type Of Contest

There’s many different contest types to choose from, and promote by way of social media, ranging from a photo contest to giving away a small prize in return for an email address (giveaways). A photo contest can appeal to a wide audience because there is a creative process rather than the more random nature of a sweepstake. While sweepstakes are a long established contest form, and can result in collecting many email addresses from entrants looking to win one or more prizes through very little effort.

Consider Your Target Audience

It makes long-term business sense to offer prizes in a social media contest that relate to your company. As an example, a travel company should be looking at giving away travel-related prizes, i.e. tickets to a specific destination, rather than a free games console or iPhone.

Make Winning Seem Achievable

If a contest seems too difficult to win, then you’ll struggle to entice entrants through social media. One of the reasons people can be …

Top Tips for Using Your Social Media Testimonials

canstockphoto21745782Your testimonials page is one of the most powerful and influential pages on your website. This is the part where people say how great your product or service is. But the question is, how can you use your social media testimonials effectively? Let’s look at some of the best ways to collect reviews and encourage more positive feedback from your followers.

Use LinkedIn Recommendations

Shout loudspeakerThis social media site is a great source of reviews and recommendations. If you’re a freelancer, entrepreneur, or you own a company with many employees, then you should be using LinkedIn to collect recommendations from the customers you work with. With their permission, you can post their recommendations on your website at the testimonials page or create a dedicated page that features customer reviews.

YouTube Video Reviews

YouTube is another excellent social media platform that allows companies to post a video of their customers talking about their services or products. You should encourage your followers to add their videos about your brand along with a link that connects to your website. It’s also possible to store multiple video reviews of your fans on your YouTube channel. This is a great way of letting people exchange their …

A Beginner’s Guide to Remarketing your Business

Business card

Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on the website’s affiliate adverts you see ads for hair clippers.

Gently Remind The Consumer That They Want Your Product

Some do not understand why affiliate advertising should show products that a user has already seen. For example, if a user looks at the DVD for Family Guy Season 13 and decides not to buy, why bother advertising it on affiliate adverts on other websites?

The reason is that that person may not have reached a solid “no.” That user may have forgotten they were looking for that DVD, or may have come away because they were worried about money, or a whole host of other reasons. Reminding your user about the product may help remind and/or convince that person to buy.

Show Your Consumer Your AlternativesShopping Bags

If you are trying remarketing, then show alternatives too. If the user was looking for  the DVD box set …