YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform?
Starting out on YouTube
As you’d expect from the leading video-sharing website, you can start your YouTube marketing journey via desktop or mobile – although desktop may be the best option to start with. It’s also worth noting you can’t currently create a new channel using the YouTube App for Android or iOS.
First, to get started on YouTube you’ll need a Google Account. Although you can opt for a personal channel, it’s a far better idea to go for a business channel to get the best results from using YouTube for social media marketing. Once signed up, the nerve centre of your activity is your YouTube channel – your account.
Think of your channel as your homepage – here you can control what your audience sees in each of the sections.It’s important to customise your channel; making it stand out from competitors. Your channel art should be a …