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Category Archives: Tips

A Beginner’s Guide to Remarketing your Business

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Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on the website’s affiliate adverts you see ads for hair clippers.

Gently Remind The Consumer That They Want Your Product

Some do not understand why affiliate advertising should show products that a user has already seen. For example, if a user looks at the DVD for Family Guy Season 13 and decides not to buy, why bother advertising it on affiliate adverts on other websites?

The reason is that that person may not have reached a solid “no.” That user may have forgotten they were looking for that DVD, or may have come away because they were worried about money, or a whole host of other reasons. Reminding your user about the product may help remind and/or convince that person to buy.

Show Your Consumer Your AlternativesShopping Bags

If you are trying remarketing, then show alternatives too. If the user was looking for  the DVD box set …

How to Increase Your Visibility on Pinterest

canstockphoto14766616There are many reasons why you’d want to increase your visibility on Pinterest, and like every market, the most effective methods of getting seen by more people are constantly changing. Here are a few pointers which should lead you to a much more visible presence on Pinterest.

1. Name Your Price

One main point to remember is to include price tags in any pins you originally post or repin. Despite what some people think, a lot of users who browse Pinterest are looking to buy certain things, and not just to gain some creative inspiration. Recent studies into social networking have also found that Pinterest drives more referral traffic than YouTube, Linkedin, and Google+ combined, and that pins with prices get up to 36% more likes than those lacking one. These figures are quite enlightening, but make sure you’re not using Pinterest for the sole purpose of flogging your product. Take a benevolent approach to all of your communities, and try to find a good balance of both inspiration and product information.

2.Pin it for Later

Another important tip is to use “Pin it for later” links often. This can be utilized to bookmark any of your blog posts on …

Top Tips for Successful Paid Search Advertising

canstockphoto27837912Paid search advertising can be an effective web marketing strategy. The main challenge is to use it correctly and appropriately. Having adequate knowledge of AdWords campaigns lets you use Google’s tools effectively. If you’re new to the world of online advertising, read this article for top tips and ideas on successful paid search advertising.

Select Keywords Carefully

You can use various tools to help you find specific phrases or keywords. Google’s Keyword Tool is a user-friendly and free tool that’s available in AdWords. To use it correctly, you can type the phrase and get lots of variations. This will give you an idea of the number of searches people have done based on those keywords.

Monitor Keywords on a Regular Basis

Believe it or not, it’s really easy to get tons of clicks from keywords that have no relevance to your product or service. This is perhaps the simplest way to make some cash in paid search. But if you can set multiple phrase matches in search engines, you’ll know exactly when to trigger your ad. This strategy allows you to tell the search engine not to show negative keywords. Google is one of those search engines that provides a …

A Beginner’s Guide to SEO Copywriting

canstockphoto19335381Good SEO is integral to good copywriting, if you don’t focus on it then your copy just won’t be seen. To understand what you need to do in terms of integrating effective SEO into your copy, you need to understand exactly how search engines rank their results.

First of all they look for relevancy. This is the deceptively simple notion of checking the frequency of words in a given website against what the search engine expects from a certain category. If you have the word “law” multiple times in your copy and the word “car” in there once, a search engine is likely to assume you’re talking about the law rather than motor vehicles.

If you want a quick and easy assessment of what Google thinks your webpage is all about you can drop the URL into their Adwords Keywords Tool. You’ll be given a read out of suggested topics and keywords to focus on and from there you can start guiding Google to better finding you content.

Obviously it’s a fine balance though. We’ve all seen poorly written copy that focuses entirely on keyword stuffing and it looks ugly and forced. You have to make sure that you are …