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Category Archives: Tips

How to Use Social Media for Brand Storytelling

BookSocial media strategy and proper brand recognition are so intertwined these days it’s hard to tell where one ends and the other begins. With half the world online it seems and the majority of them engaged in social media, it’s important to understand how storytelling on social media can build your brand and encourage engagement.

It has been said that advertising isn’t read but rather encourages interest and that’s probably never been truer than it is today. The digital age has encourage people to browse quickly and focus little on the images that flash across their screen. If you can get to grips with good storytelling in your social media then you can learn to keep attention on your brand.

Make sure you make your storytelling personal. One of the best things about social media is that you can make a real connection to your target audience. It’s never been easier for there to be a real back and forth between you as the brand and your customers and you should use that fact to make your storytelling as engaging as possible. Pay attention to your client base or target audience, write stories that they can connect with emotionally, try …

How to Boost Lead Conversions Using Social Media

canstockphoto19605514The rise of social media has provided new opportunities for businesses to reach out to their target customers. Platforms such as Facebook, Twitter and LinkedIn provide a resource by which firms can engage with potential customers in real time, and the informal nature of social media has helped businesses to expose their products and services to potential buyers in a friendlier, less ‘sales-y’ way.

Whilst social media can increase website footfall and lead conversion, it is important that campaigns on these platforms are structured in order to be successful. Social media is not a panacea: good marketing looks to utilise social media as part of an overall strategy. Here are some tips for successful social media marketing:

Focus The Strategy

A common mistake made by businesses new to social media is to use every single platform to reach the largest audience possible. The object of the exercise is to gain exposure to a targeted customer base,so before attempting to find leads, businesses should use social media to research potential customers and their habits.

A good example here is the use of LinkedIn as a platform, where the user base consists largely of businesses and professionals. This is fine for a …

How to Craft a Press Release

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If you want media coverage, you need to craft a good press release. Mastering the art is an essential part of any marketing strategy. You may want to create buzz about your business, but what information should you include and how long should it be? It needs to catch attention and pique interest. Here are some tips:

1. Stand Out with a Killer Headline

Journalists are swamped with hundreds of emails and pitches each day. They may spend just a few seconds deciding if something looks interesting, so you need to grab their attention with a punchy headline. With only space for a handful of words in the email subject line, it’s crucial to make them count. If the reporter doesn’t understand immediately what your story is about, they’ll move on to the next one.

2. Hook Them with the First Paragraph

You need to get your message across as quickly as possible. Journalists are taught to get as many of the 5 Ws (who, what, where, why and when) into their first paragraph. Your first lines should give a summary of what your news is about – in no more than 25 words.

3. Provide Valuable Information

The following …

How to Do Effective Keyword Research

KeywordsSearch Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position.

What are Search Keywords?

Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. Unfortunately, every SEO expert knows this and they are also trying to rank for individual words and short phrases. To compete, website owners usually need large budgets.

The best option is to rank for long tail phrases of up to 9 words. Once the website ranks for long tail keyword phrases effectively, the next step is to shorten the phrases. A good SEO is able to compress the time until a website competes for higher traffic keywords considerably. It is therefore very important to know the main topics the website covers.

Choosing Keywords to Rank Your Website

For established websites one of the best keyword research tools is the analytics software already installed for tracking user interactions. This has the very distinct advantage of seeing at a glance, often in real time, which keywords were used to find the website, and the page the user …