Entering the realm of social media can be a rather daunting prospect for businesses. Firstly, there’s the question of where to start and then there’s the worry of wasting money without results. But with social media usage at an all time high, these platforms should feature as a key part of every company’s marketing mix. […]
Getting results from YouTube isn’t as easy as uploading a video and then waiting for the views to roll in. No matter how professional, creative or downright wacky your video, it’s competing with the other 100 hours of video uploaded to YouTube every minute. Yes, your content has to be great but it won’t be […]
Facebook, Twitter, LinkedIn and the other social network giants are great platforms for engaging with your audience and raising the profile of your brand. But to get some measureable results from your liking, tweeting and discussions you need to divert your followers elsewhere. That elsewhere is your website. Certainly, fun facts, quotes, videos and links […]
Despite the surge in SEO and social media, one of the oldest tricks in the book – email marketing – is still alive and kicking. In fact, statistics gathered by Sign-up. To show that marketing emails sent by SMEs in 2013 received an average open-rate of 22.87%. When you compare this percentage to the increasingly […]
With more than 277 million members, LinkedIn is the number one professional networking site on the internet. A hub for experts and key-decision makers from all business sectors, the platform provides ample opportunities to grow your prospects and drum up leads. On LinkedIn you can establish your professional credibility, promote your business and build meaningful […]
Earlier this year, during the morbid month of January, the head of Google’s webspam team Matt Cutts dropped a bombshell for SEOs. His words were exactly these: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a […]
Conversion rate optimisation is the process of discovering why visitors to your website aren’t converting and then putting improvement measures in place. SEO, Search Advertising or a combination of both might be driving relevant, quality traffic to your website but if this traffic isn’t converting then time, effort and money is going to waste. When […]
Google Places for Your Business Google Places is essentially an online directory in which you can enter a listing for your business. Your listing gives potential customers accurate, helpful information such as your location, contact details, opening hours and a description of the products or services that you offer. This listing can show up in […]