Email marketing is only effective if it is done in the right way. Most people ignore marketing and newsletter emails, but if you give people a tangible benefit for opening your emails, you may see more success. Growing your email list using Facebook can be very effective if you conduct your campaigns in the right way.
A Short Disclaimer
Every country has its own laws on sending emails, so please check them out before you start gathering email addresses. UK best practices suggest you cover yourself with a double confirm system. The person agrees to receive emails, and then you send them an email where they click a link to confirm. Incidentally, this also lower the chances your emails will end up in their junk folder.
Show People a Preview and Have Them Sign Up For the Rest
Use your Facebook profile and fan page to give people a sneak preview of your content. Tell them that if they sign up to your email list that you will email them the rest of the content or a link to it. This is a simple and effective method, but try to use it with circumspect. If all people see are previews …
Social media connects people together, helps them share their interests, encourages two-way communication and builds trust. It is one of the most powerful tools available for building a strong sense of belonging and collaboration. It is not a replacement for traditional marketing tools and techniques, but it can help you to extend your reach by making connections in your community. Here are four ways you can incorporate it into your local marketing strategy.
Search for Your Community
To network with your local community, you must first find them online. On Twitter, simply turn on your location settings and you will be presented with search results that correspond to the activity of Twitter users in your locality. Alternatively, use the advanced search tool to enter keywords such as the name of your nearest town or try out third-party apps that let you search for trending topics in your area. On Facebook, set up a fan page as a “local business” and add your physical address. Use the search function to find fan pages, groups and events in your locality and make your presence known by leaving friendly comments on their walls.
Know Your Hashtags
Once you have tracked down your local …
The number of shares you get, “likes” you get or re-tweets you get is no real indicator of your success. It is the same as saying your brand has grown because this month you handed out more leaflets than last month.
Your best bet is to think of social media posts in the same way as you think of leaflets being stuffed through letterboxes. A high quality leaflet that speaks to your target audience will be far more effective than a poorly constructed and hastily created leaflet. The same is true for social media posts.
Choose networks that have higher concentrations of your target audience
Most start by favouring Facebook because it has the biggest audience, and though it is good to have a Facebook Fan Page for your brand, it is not a good idea to concentrate your efforts there by default. For example, Pinterest is over 90% women, and Facebook has a higher amount of pre-teens and tweens.
Google+ is for people in their late teens up to early sixties, and YouTube is for most people over the age of 17 and under the age of 70. Concentrate your branding message to places where your target audience congregate, …
If you are like many website owners, you appreciate the fact that understanding the popularity of trends and search terms is an excellent way to hone your current marketing campaign as well as to better understand what your competitors may be doing. You will be pleased to learn that this can now all be accomplished with the help of a system known simply as Google Trends. So, how can you use this platform and what are some of the benefits to be experienced? Let’s have a brief look at both of these questions.
The Power of Visual Presentation
There have been other keyword search tools over the years. One of the biggest differences in regards to Google Trends is that you will not see “static” and generic information, but rather how popular the term has been over the past few years. We can think of this as the “evolution” of a keyword or key phrase. As all of this data is provided to you in an easy-to-read graphical format, you can quickly determine which terms are getting the most hits and which ones have faded off of the radar.
Interactivity is Key
Google Trends has been created under the assumption …