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Category Archives: Tips

What Makes the Perfect Social Media Update?

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Social media now dominates the internet and using it correctly can increase your views dramatically. Whatever your reason for engaging with it may be, there are a number of techniques that can help you get the most out of the experience. As there are subtle differences between platforms, we will consider Facebook, Twitter and Google+ and how you can fashion the perfect social media update.

Facebook

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With over a billion regular users, Facebook represents a massive potential market for product and information but there are good and bad ways to present it.

  • Be mobile friendly. Over two thirds of Facebook users can access social media on their mobile device. Including imagery is important as it undoubtedly increases user engagement, but ensure it translates well on to the ever popular smart phone.
  • Send a positive message as this will increase interest in your latest update and encourage your reader to continue on through your post.
  • Include a link to your website and use a shortened URL (bit.ly). Make it obvious and proud. Promote your product or your point of view!
  • Create a dialogue with your readers, engage their interest and keep hold of them by building relationships and providing them

5 Ways to Step Up Your Twitter Engagement

Twitter Bird SMOThe value of Twitter extends beyond its millions of users – it is about the way in which these users engage with your brand. Unless you engage with its users, you are wasting precious time and effort. Here are five techniques that will help you to generate better engagement.

1. Keep your tweets short and sweet

Twitter’s 140-character restriction may seem too short, but research reveals that shorter tweets with 80 to 110 characters are more engaging, achieving a 17% higher engagement rate than longer tweets. To keep your tweets short and sweet, use hashtags within your tweets and shorten URLs using an URL-shortening service such as Bitly or Ow.ly. When you leave room in your tweets, you will make it easier for others to retweet and add their own text.

2. Tailor the timing of your tweets

If you want engagement, schedule your tweets for the weekend. According to research, engagement is 17% higher on the weekends than it is on weekdays. The Twittersphere is most active between 8am and 7pm in your audience’s time zone, with retweets peaking at around 5pm, when users are on their evening commute. When optimising for clicks rather than retweets, research shows that …

Top Tips for Growing Your Youtube Subscribers

PWith billions of video views daily, YouTube is a great tool for creating an online presence. In order to build your brand successfully, you want to get people to watch, enjoy and share your videos as widely as possible. This is where subscribers step in. Youtube Subscribers are the lifeblood of any YouTube channel. These regular viewers are more likely to interact with and share your videos, thus helping your content to reach an ever growing audience. The steps outlined below will help you to grow the subscriber base of your channel.

1. CREATE OUTSTANDING CONTENT

On a site as huge as YouTube, you need to make sure your content has something unique to offer to attract a large audience. Always focus on the value your content gives to the viewer. Whether you’re providing entertainment or information, people will only come back for more if they got something out of watching your content. In order to increase views, you also need to upload new videos on a regular basis.

2. USE ANNOTATIONS

In order to stop potential Youtube subscribers from leaving your channel too soon, you can give a nudge to the viewer by asking them to subscribe. One effective …

More Effective Google Search

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With the world wide web growing at an exponential rate, using search engines efficiently is more important than ever before. While many search engines are available for use, Google is the most popular of them all, attracting an estimated 1,100,000,000 unique visitors each month. However, like all search engines, it can, at times, provide too many or too few results. To use Google search more efficiently and effectively, try out these handy tips and tricks.

1. Perfect your search query using multiple keywords

When you type keywords into Google search, use as many as you can. The more you use, the better able Google will be to find you your perfect match. For example, if you are looking for a used car, do not type in “used car”. Instead, try “used Mercedes Benz E-Class Estate” or “used Ford Focus”.

2. Expand your horizons by searching for similar keywords

Magnifying_Glass_PhotoIf you are struggling to find the right words to describe the item you are looking for, search not only for a single keyword, but for words that are similar to that keyword with the help of the ~ operator. Include the ~ character before the word in question and Google will …