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Category Archives: Tips

More Effective Google Search

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With the world wide web growing at an exponential rate, using search engines efficiently is more important than ever before. While many search engines are available for use, Google is the most popular of them all, attracting an estimated 1,100,000,000 unique visitors each month. However, like all search engines, it can, at times, provide too many or too few results. To use Google search more efficiently and effectively, try out these handy tips and tricks.

1. Perfect your search query using multiple keywords

When you type keywords into Google search, use as many as you can. The more you use, the better able Google will be to find you your perfect match. For example, if you are looking for a used car, do not type in “used car”. Instead, try “used Mercedes Benz E-Class Estate” or “used Ford Focus”.

2. Expand your horizons by searching for similar keywords

Magnifying_Glass_PhotoIf you are struggling to find the right words to describe the item you are looking for, search not only for a single keyword, but for words that are similar to that keyword with the help of the ~ operator. Include the ~ character before the word in question and Google will …

How to Optimise Your Conversion Rate – Part One

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With analytics and specialist metric tools a common occurrence on most websites nowadays, conversion rate optimisation and the process of engaging visitors with your content is more important than ever.

As the first post in a series of blog posts about optimising your conversion rate we’ll discuss the basics of CRO and how it can benefit your business.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) refers to the method of using a mixture of analytics and user feedback to improve the performance of your website. CRO is perfect for improving any specific metric on your website that you feel needs that little bit of a push, whether it’s acquiring new customers or increasing your downloads. It’s all about increasing the percentage of website visitors who have a great experience on your website and choose to buy a product, enquire about a service or download a resource.

Why is CRO so important?

Optimisation of any kind on a website should improve the overall experience of your users and your business prospects. As paid advertising increases its prices and becomes more competitive, identifying any problems you have beforehand is an added bonus that can save you money in the long …

The Rise of PPC and Google Adwords

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With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.

What is PPC?

PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.

It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.

Who Can Benefit from PPC?

If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are …

Why Should You Guest Blog?

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With SEO a bigger driving force than ever in website development, guest blogging has become a great way to get your blog visible amongst the sea of similar sites. Whether you blog about beauty, healthcare, holidays, finance or vehicle maintenance be sure that there are people out there who also share a similar interest.

In this post we discuss the best ways to make the most out of guest blogging and how it can help your brand.

1. What is Guest Blogging?

Guest blogging is all about spreading your knowledge about a certain subject into other areas of your target market to build a reputation and increase your website’s reach. Used frequently amongst small businesses, guest blogging is all about getting in touch with other businesses that maintain a blog and offering to supply them with one or even multiple blog posts for free. Your only condition is that you request a link back to your own blog. Sure, you won’t get any money back, but by sharing your knowledge about a topic you can easily gain more engagement and further reach as their readers also become yours.

2. Why Should You Guest Blog?Pen (fountain)

By writing a guest blog for …