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Category Archives: Tips

A Guide to Targeting Your Twitter Users

Bird holding a hashtagAs one of the world’s biggest social media platforms, Twitter is a great way of targeting the specific audience that you want to reach. Whether you’re looking to update your existing account or are starting from square one, it may seem like a lot of work to start a truly focused following, but it’s not.

Here, we discuss the best ways for targeting Twitter users to get the most out of your engagement and reach.

1. It’s All About Your Content

Creating and sharing high quality content on your website and blog is a must in the world on social media marketing. Content that has everything from enticing headlines to well-structured information and is published in a variety of media is the foundation of keeping a long term presence online.

Building a targeted twitter following is one of the most efficient ways to share all your wonderful content. Make the promotion of your blog an integral part of your social media and attract a new, more focused audience by using hashtags relevant to your topic or industry.

2. Make Some Customer Personas

Deciding the type of audience you would like to target on Twitter is imperative. Customer personas are a

Increase Your Blog Traffic with these Simple Tips

typewriter keysWith the rise of SEO (search engine optimisation), many company websites are taking the leap and adding blogs to expand their online presences and up their digital rankings. Whether you’re blogging for fun or growing your marketing efforts with new and original content, here we share our favourite tips for driving more traffic to your blog.

1. Write Often

One of the best ways to nab and retain readers is through regular posting on your blog. Frequently updating your blog with useful and relevant content enables you to grab the attentions of your audience and keep them coming back for more. If you post often on your blog, the main search engines will recognise your relevance and can help drastically with your blog traffic.

2. Respond to Comments

Enabling the comments on your blog is brilliant for your reader engagement levels.  Creating a dialogue with your readership is an imperative part of increasing your online presence. The advantage of blogging is that you are able to interact at a one-on-one basis with your audience to hear their opinions what the content you’re producing. By responding to comments and answering questions you can demonstrate your knowledge on a specific subject whilst

How to Create Compelling Email Marketing Copy

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Although it is definitely not a novelty anymore, email is far from universally understood or properly used when it comes to marketing campaigns. Modern marketers tend to get lost in the whirlpool of campaign metrics and often forget what is at the core of successful marketing: compelling copy which inspires a large number of recipients to take the desired action. Here are our top 5 tips for producing effective email copy.

Action, action, action!

The primary purpose of an email marketing campaign is to inspire your customer base to take a desirable action. You have to align your email copy with that task, and the best way to do so is to use actionable language, starting with the subject line. The classic strategy here is to keep it short and strong and to rely on verbs, like “Sign up for a free month of premium” or “Increase your market share by 25 per cent today”. Subject lines like these tell your customers what they can do with the information you have sent to them. Keep in mind that simple imperatives are not the only actionable phrasing you can use, and “Don’t miss your chance to be noticed” or even the

How to Increase Facebook Engagement

Keyboard with blue Like buttonEven after years of having a fan page, it can be difficult finding ways to increase levels of Facebook engagement between you and your fans. As your reach declines, it can often feel impossible for you to engage with your fans and really promote your products and services. With these simple tips you not only will you be able to increase any dialogue with your customers but up your content game.

1. Ask Questions

Using your updates as an excuse to ask your fans questions are a great way to not only engage but do a sneaky bit of market research. Sparking dialogue with your customers (whether existing or potential) is one of the easiest ways to get people to respond to your posts with likes, shares and comments.

Engage with your followers personally, if your business has a specific niche write your posts so that they target the hobby or interest that your customers are most likely to connect with. Do they have any tips? What is their favourite experience? What are their feelings towards a certain item or service? Gathering this information will help you perfect your customer focus and ensure that your content remains relevant.

2. Use