Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data […]
Voice search has become a popular method of searching for information online in recent years, owing to the various internet devices available such as personal computers where Microsoft users can rely on Microsoft’s Cortana app and Siri for the Apple Users. Big tech companies have also not been left behind; Google, for instance, provides voice […]
The online business landscape has shifted dramatically over the last few years. Where once the mighty Google was the 800lb gorilla when it came to generating traffic, it is now in the social media space that much of the online population can be found. Although there are many different social platforms from Twitter to Snapchat, […]
A powerful landing page helps target a niche audience and generates traffic to a website. If you are promoting your e-book or product online, you can build landing pages that let visitors get instant access to your offers. This strategy allows you to target a particular audience and offer them something of value, while capturing […]
Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking […]
Hyper-targeting is a technology that has enabled marketers to produce tailored Ads that respond to the needs of different people online. With hyper-targeting, you are able to advertise to only those who are interested in your products. This technology utilizes search preferences to offer feedback about those who are interested in certain types of products. […]
Optimising your Facebook Business Page The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively […]
Should modern, forward-thinking businesses consider using the professional and social network LinkedIn for recruiting? A number of business experts have recently voiced their views that it is no longer sufficient to post new vacancies only on conventional jobs boards. Although good old-fashioned recruitment advertisements continue to be effective, largely, the world of job recruitment is […]