Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking advantage of this revolutionary new way of marketing. Gone are the days where you needed to print off thousands of flyers to gain any interest in your business, we now have access to customers, clients, and potential business partners from all around the globe, at our fingertips.
A great example of capitalising on this vast access is to utilise social networking sites, such as Twitter to your advantage. We are going to focus on live tweeting an event in this article, and the benefits it can bring to your business.
What Is Live Tweeting?
Live tweeting allows you to share whatever is happening at your event, e.g speeches and quotes that may be heard, and generally any information unfolding as part of the event. With the use of hashtags, you can reach a large audience that could lead to increased traffic to your website.
Hyper-targeting is a technology that has enabled marketers to produce tailored Ads that respond to the needs of different people online. With hyper-targeting, you are able to advertise to only those who are interested in your products. This technology utilizes search preferences to offer feedback about those who are interested in certain types of products. In response to this information, the marketer then produce Ads that are only targeted at specific individuals, who had shown interest in the products highlighted in the Ad. This makes it easier to generate leads and cuts on losses that come with reaching individuals who are not interested in certain products.
Using this technology to advertise is easy and there are not many tools that are needed to effect the campaign. First, all information needed for the customization of the Ads is provided by the potential customers. You will receive details about specific products they are interested.
Advertisers, therefore, create audience segments for their Ads since they have all the information that is necessary to make the process a success. This reduces the production of irrelevant consumer Ads, which could be hurting to the business in the long run.
For already converted customers, you can …
Optimising your Facebook Business Page
The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.
Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.
The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.
Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them
Should modern, forward-thinking businesses consider using the professional and social network LinkedIn for recruiting? A number of business experts have recently voiced their views that it is no longer sufficient to post new vacancies only on conventional jobs boards. Although good old-fashioned recruitment advertisements continue to be effective, largely, the world of job recruitment is steadily changing and becoming more specialised.
New trends include moves towards algorithms that target specific profiles and individual skill sets, coupled with the power of social networks and the increased use of mobile devices. LinkedIn is powerful not only for attracting ideal customers but also new job applicants. It also provides a straightforward means to highlight your company or business online; LinkedIn Recruiter is particularly well suited for larger companies that find themselves who always keeping an eye open for new employees with top talent. Recruiter gives unlimited access to complete individual profiles, with advanced searches by various candidate criteria. Notably, some of this powerful functionality is limited in the free service.
Many businesses have reported success using LinkedIn for recruitment, especially for establishing contact with professionals who might otherwise not be easy to find through conventional means. Fifty InMails are allowed per month/subscriber; these …