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Category Archives: Tips

What is Conversion Rate Optimisation?

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Conversion rate optimization (CRO) turns your website visitors into actual customers and this can happen on any page on your site including your blog page as well as on social media. CRO is the process of making your site hit the right mark, to increase the chances that your visitors will complete a specific action, such as buying something. The important elements of CRO are:

Segmentation

CRO should focus on trying to convert those visitors who are most important, i.e. those who intend to make a purchase. Targeting this group is known as segmentation, as opposed to a broad-brush approach by trying to optimise your site to convert everyone.

Content & Design

CRO can be achieved using marketing software to create smart content for specific visitors, reinforced through a targeted call to action. Good content needs to be focused, using concise, descriptive language and selective words. The design of your pages can also be tested and changed to see what works best. A design test should include page layout, colour, alignment and other factors which can impact on the number of clicks you get. Running A/B tests to determine what works best is an effective way to increase your conversion …

Using Google Plus for Your Business’ Internal Communications

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Communication in business is fundamental, and there are various ways to facilitate it. Google Plus is one of the platforms that companies use nowadays for their internal communications. A lot of people know about Google+ and know it’s an incredible social platform, but its functioning goes beyond that. Employees of a company must find a way to communicate with one another. There are some motivations why Google Plus is a good alternative for that.

It’s Free

The market is not short of tools for business communications. As a matter of fact, there are so many options that picking just one is nearly impossible. However, most of these tools require money. Businesses have to pay for packages to get the features they need. Google Plus offer users an incredible platform at no cost. As a company, you can certainly appreciate that.

Multiple Features

Google Plus comes with numerous features that are built-in. Business communication is not just about interactions. People look for so much more when picking a communication tool. For instance, there is an event calendar that you can use for better organisation. There are other features like Hangouts and Collections that you can benefit from.

Hangouts

Hangouts on Google …

Why Should You Be Using Instagram Marketing?

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When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses can use this platform to quickly gain visibility and reach their target audience. Here are some reasons why you should be using Instagram marketing for your business.

Your Instagram profiles can reach a wider market

In addition to the mobile app, users can also have a web presence through Instagram. This platform is available on iPhone and Android devices and provides a great collage that allows your audience to get a better idea about your business. Instagram lets you promote anything from products to services and conferences.

You can engage your target market with contests

Instagram is one of the most popular social media platforms for photo contests. You can easily create a contest-specific hashtag and ask your audience to use it when they submit their entries. Once the pictures are tagged, ask people to vote for their favourite photos before picking a winner. The …

Top Digital Marketing Trends for 2016

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The way consumers browse and buy products and services is evolving at a fast pace. If you want to market your business effectively, then you need to keep up with these changes and constantly adapt the messages you are sending out and the channels you are using for your marketing.

To help keep you up-to-date, here are some of the top marketing trends to expect in 2016.

Search through social media

Obviously social media isn’t a big new trend, it’s pretty well established by this point and hopefully you know by now why you should be on it, if you’re not already. In case not, here’s another reason; search functions on social media sites are becoming more comprehensive and are being adopted more and more by internet users. While Google still has the advantage, a larger influx of searches are now being performed through sites such as Facebook, Twitter and YouTube.

Go Mobile

It was pushed for in 2015, especially after Google’s update downgrading any websites that weren’t mobile-friendly so that they had less of a chance of appearing high up in search results. In 2016 it will be even more detrimental to businesses if their website isn’t responsive. More …