Conversion rate optimization (CRO) turns your website visitors into actual customers and this can happen on any page on your site including your blog page as well as on social media. CRO is the process of making your site hit the right mark, to increase the chances that your visitors will complete a specific action, such as buying something. The important elements of CRO are:
CRO should focus on trying to convert those visitors who are most important, i.e. those who intend to make a purchase. Targeting this group is known as segmentation, as opposed to a broad-brush approach by trying to optimise your site to convert everyone.
Content & Design
CRO can be achieved using marketing software to create smart content for specific visitors, reinforced through a targeted call to action. Good content needs to be focused, using concise, descriptive language and selective words. The design of your pages can also be tested and changed to see what works best. A design test should include page layout, colour, alignment and other factors which can impact on the number of clicks you get. Running A/B tests to determine what works best is an effective way to increase your conversion …