Popular social networking sites such as Twitter and Facebook are great platforms for small businesses. According to a recent survey from e-Marketer, the results showed that small businesses would prefer turning to social media in order to build brand awareness. Perhaps their biggest challenge lies in having to invest lots of time creating profiles, writing business plans, and connecting with potential customers. To know what drives engagement on social media, read this article now.
The photos you publish on your fan page in Facebook can generate more than 50 per cent more impressions. This social media site is one of the most popular photo sharing sites as it allows people to leave comments and create an impression. This allows your followers to get a better idea of your brand and connect with your company. Remember engagement is key for generating followers to your website.
One of the best ways to start your engagement campaign is to generate discussions. This allows you to welcome your followers’ opinions, without having to dictate. When your fans leave comments, questions are bound to generate. You can also take part in asking questions from your fans, and whenever they comment on …