Client Portal
on site analysis
T. 03333 20 70 30
google partner agency

Category Archives: Tips

Why Should You Use Infographics?

canstockphoto8625325 (1)Infographics are image files that are often loaded with easy-to-understand visual information. They are a little like a PowerPoint presentation if you were to take the main points of each slide and slip them into one big slide.

1. They are smooth brand promoters

It is fun and handy when you can slip your brand logo into something without people instantly noticing. Sure, you can attach an image of your brand to a guest post you wrote, but it stands out like a pig’s nose at a pie-eating contest. Subtly slide your brand logo into your infographics and let drip-drip marketing slide into action/.

2. For some reason, 98% of statistics seem to matter to people

People seem to have a weakness for statistics. People seem to believe them almost instantly. People are reading on Facebook that 98% of people smoke weed, and there are people out there believing it without exception despite the fact that probably 88% of the population has never even had physical contact with it.

3. Only 4% of people say they have never seen an infographic

If people are willing to believe anything that is written in statistics form, then why not lie? The great …

How to Effectively Manage Your Facebook Page

thumb up, i like itIn recent years, the world has turned to working and ‘living’ online more than ever. With larger increases in people being involved in social media, now is the time to ensure your business captures their interested audience from platforms such as Facebook.

With the popularity of Facebook growing, more businesses are cashing in on Facebook marketing strategies. There are a number of ways to ensure that your company’s Facebook page works for you, increasing awareness of your brand and ultimately, profit.

Post Regularly

This sounds fairly simple, however, it is surprising the number of businesses that start a page and then do not update it. Yes, the odd customer may find you, however you need to engage with your users. If you engage with them, they will hopefully ‘like’, ‘share’ and ‘comment’ on your posts, thus increasing your brand awareness into the market.

Think About What Content You Share

A general rule of thumb is to use the 80/20 rule, by sharing 80% owned content and 20% gathered content from external parties. This shows your awareness of the world around you, but also can build an effective online community. If you share content from a relevant page, not only do …

A Beginner’s Guide to Twitter Advertising

Twitter keyboard

The rise of the internet and the impact that social media has had on the world is very plain to see. Applications and websites like Facebook and twitter have revolutionized how companies and individuals can market goods and services, creating grass roots movements without the traditional requirements of needing to spread the word on the literal street. Instead, twitter has expanded the ‘street’ to a world wide area and offers exposure to thousands and possibly hundreds of thousands people if your posts start to trend even in your local area. All of this sounds great, but how is it done? Below are some simple steps to begin your foray into twitter advertising.

Create an Account

It might sound basic, but the first thing you need to be able to advertise on twitter is a twitter account. It’ll still work if you’re using a personal twitter account, but unless you’re advertising yourself, it’s a better idea to create a new and distinct account for your business. When creating a new business twitter account, pick as short a name as you can that will still be recognizable and relevant. As with website URL’s, short and sweet is the rule of thumb. Likewise …

How to Drive Traffic to Your Site Using Instagram

Instagram Food

The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.

For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.

1. Be Exciting

The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.

Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.

Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.

2. Use Hashtags

Just like Twitter and Google+, hashtags are a great way of organising posts and …