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Category Archives: Tips

5 Ways to Improve Your Content Shareability

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Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms.

1. Be Visual

Many people scuttling around on the internet become excited at the prospect of an interesting and funny image. With the rise of viral content such as memes, visually enticing videos or images will grab potential clients’ attention, and fast.

If you’re looking for a truly unique way of making your content sharable, why not try creating your own original (maybe even hilarious) visuals? The sheer ubiquity of programmes such as Photoshop make it a lot easier nowadays to produce something new and exciting, so put those stock images down, and step away from the clip art.

2. Decide on a Good Title

If you’ve used the internet in the past few years you’ll know about the huge influx of list and how-to format posts making their way around people’s newsfeeds. Websites like Buzzfeed and Mental Floss receive high levels of traffic by hooking readers with a funny and engaging headline. Posts containing numbers (’10 Things …

A Beginner’s Guide to Facebook Insights

canstockphoto10177889Facebook Insights is a useful little tool that business pages can use to manage their pages more efficiently. Insights is accessible by all of the administrators so that they can all see how business is going. A great device for keeping on track of whats performing well and what’s not. You’ll find two types of Insights that you can use:

User Insights

This shows you things like your total page likes/number of fans, daily active users, new likes and unlikes. You can also see where those likes are coming from, the demographics and your page views.

Interactions Insights

This one lets you see your daily story feedback i.e. post likes and/or comments and your daily page activity such as mentions, wall posts and reviews.

Getting Started

You’ll find Insights on your business homepage. It’s located in the top left hand corner, where you can click the button named “Insights”. Once you’ve found it and clicked on it, you’ll open up a few little tabs, each displaying a little bit of information about your page.

The first tab you’ll see is the ‘Overview’ tab. This lets you see your post activity, generating statistics based on how many likes you’ve received, how …

What are the Benefits of Onsite SEO?

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Why SEO is so Important

SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order to achieve the maximum return from your website. A poorly conceived SEO project will quickly flounder while a well thought-out, well-executed plan can allow you to flourish.

Onsite SEO is the Logical Choice

As far as marketing goes in modern business, SEO should be the first priority with more traditional forms of marketing coming secondary to that essential SEO work. Having this done onsite has a huge number of bonuses, but not least allows you to maintain full control over all aspects of your ongoing SEO requirements. When done effectively, a good SEO project will provide you with a wealth of data which you can use to further enhance your ongoing optimisation. Data from campaigns is one of the most valuable assets a website owner has, and when read properly, and appropriate action taken on problems revealed by the data, this has a hugely positive …

A Beginner’s Guide to Facebook Advertising

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Facebook has well over a billion users, which makes it one of the most obvious places to place an online ad. There are also several different options when it comes to choosing a Facebook ad, which can then be tailored to suit the type of audience you are trying to reach. The ad options include Marketplace Ads, Page Post Ads, Sponsored Stories and Promoted Posts.

Marketplace Ads

Marketplace Ads are typically the type of ad many small companies advertising on Facebook for the first time will choose. A Marketplace Ad is displayed on the right hand sidebar of a Facebook user’s newsfeed. Advertisers can decide where ad clicks lead to, which can range from a company page on Facebook or to an official website. Marketplace Ads can be targeted at Facebook users who live in a particular area, or at users that have interests that are relevant to what you are advertising. There are 25 characters to play with when creating a headline for your ad, and 90 characters for the description.

Page Post Ads

Page Post Ads appear in the same place as posts from your friends, and as well links and photos, videos can be included. Because Page …