Producing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing.
Here are some top tips to get the most out of your blogging by making it work as a powerful business tool.
Keep it Targeted
Your blog is you 24 hours, seven days per week shop window. So use it. Give each blog a subject and write about I exclusively. A subjected blog will help peak your readers interest and make them want to know more about your products and services. It is important to include a link within the blog that goes directly back to an appropriate point on you company website as it will drive traffic and build leads.
The Free Newsletter
Giving something away is always popular, so use your blog to offer access to a free email newsletter and RSS feed. Along with helping you create a list of interested parties, it allows you to advertise everything new about your business and helps build trust.
Pictures are important within business blogging, so wherever possible, use original images to spice up your publication and build interest in your industry. Apart from making your blog look more …
In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times.
Whether your company is online, or a bricks and mortar establishment, it should still play a large part in building a company reputation which puts your brand on the top of the pile.
Reputation is Still Everything
Industrial leaders’ continuously state reputation is the first thing they consider when viewing different businesses. Over and above financial performance, and company assets, a company’s solid reputation can have a major effect when expanding existing, or opening new markets.
A good reputation opens doors to additional funding, attracting investment, and allowing superior value for both goods and services. Reputation also has a major effect on recruitment of both graduate and shop floor staff. There is a sense of pride when asked where they are employed, and staff moral is generally higher working for a company of high repute.
Whether your company is small, medium, or large; local, national, or international; good public relations can make a massive difference and provide untold benefits.
Twitter Analytics< ?h1>
is an excellent way of tracking how your information is being viewed and received by followers and potential customers. It will allow you to track which of your tweets is most successful and allow you to shape further posts to maximise interest in your products and services. As a beginner, there are some useful pointers worth noting when analysing your Twitter traffic.
Analysing the information
The Twitter analytics tab is available on your profile and settings tab (or via analytics.twitter.com), and once accessed, it presents you with an overview of your Twitter account activity for the previous 28 days.
The information gathered here is the amount of tweets published and when. Its usefulness for the beginner is to analyse the frequency of your posts and includes a percentage figure for you to see if you have tweeted more or less in the previous period.
Impressions differ from the tweet count in that it analyses how your tweets have been received and is a more important statistic as it generates data based on interaction or replies from other Twitter users. If you are promoting a service or brand, impressions offer a snapshot of how your …
There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media was too easy to manipulate.
Get To Know Your User
Google focuses more on Big Data via the information it mines from user engagement and search engine usage than it depends on keywords. This has not always been the case, but Google has grown and even changed its indexing structure via the Google Hummingbird update. All of this was done to help Google apply what it has learnt about its users to its search engine index and entry ranking.
What better place to learn about people than with social media. Google can find out where people live, what they are interested in, and people’s actions can help interpret what they click and why. As a result, social media is directly responsible for the fact that SEO has gotten easier. There is less need to create web pages that are made for search engines. You can …