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Category Archives: Video

Tips for Optimising YouTube Videos

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For anyone who has ever posted a video online, the goal has likely been the same—get as many views as possible. Whether it’s a video embedded on your businesses website or directly to video sites like YouTube or Vimeo, the hope is to spread that message as far as it can possibly reach. It’s not enough for the video to just be good, however; even great content can get lost in the shuffle. For your video to be seen by the masses, it’s crucial to optimise it for a higher search engine result and that includes a number of different approaches.
Include SEO keywords in the description and title

Google can’t tell what your video is about just by uploading it. In order for it to appear on a SERP, you have to provide a description that will help the search engine sort it accordingly. The more accurate the description, of course, the better the results will be. When you’re writing it, be sure to include important keywords, especially ones you think others may use to find a video such as yours. Even including them in the title will go a long way

How a video can help your business

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If you are looking for the most effective ways to grow your business and sell your products or services, consider creating promotional videos online. Video marketing has numerous advantages and is a great way to promote your brand. Here are some of these advantages:

Videos increase sales and conversions
Creating videos can make you money. What you need to do is include a service or product in your video and publish it on the landing page. This strategy will boost conversions by as much as 80 per cent. Videos can also lead to direct sales as according to the research by Internet marketers, up to 70 per cent of people who watched a promotional video about a product subsequently purchased it. Keep in mind that your video must be relevant to the product or service you are offering and contain engaging pictures to help your business.

Videos create trust
Building trust with your potential customers is the foundation of sales. This strategy should be a top priority for any business owner. The main idea with video marketing is to build trust and create long-term relationships with prospective customers. If you already know …

Video Ads are Dominating

There’s been a huge surge recently in the in popularity of online video ads. Companies are earmarking sizeable chunks of their advertising budgets for video. Programmatic video ad spend now accounts for over a billion dollars every year. And that’s far from the end of the story. Cisco predicts that a dominant 80% of online traffic will be accounted for by video by 2019. There are a number of explanations for the growth of online video. The bottom line, however, is that it’s a booming market sector that’s set to keep on growing. It’s gaining a real foothold in western markets like the UK and also developing markets like India.

Great tools for engagement

Video’s capacity to create an immersive environment gives it an advantage over other forms of online marketing, such as display advertising. The eye is instinctively more drawn to moving images. Add sound to that and you have a form that engages in a far more powerful way. Television advertising can also offer this to a degree, but video advertising is starting to get the edge here too. Research by eMarketer shows that online video advertising is now consistently outperforming television in some categories. It’s particularly effective …

Why Should Your Business Use Video Marketing?

Video Marketing
One fast way to build a connection with your customers and get messages across is video marketing. Companies all over have successfully used online video for some time now. With sites like YouTube, Facebook, and Instagram within your reach, it is now easy and cost-effective to reach your target audience. The fact that close to 50% of watchers take action after viewing videos is enough motivation to use this increasingly powerful tool. Let’s explore some of the top reasons for using video marketing.

Better Google Ranks

The length of time taken by customers to stay on your site or “dwell time” is one top factor of search engines’ algorithms. So, the longer visitors stay on your site; the more search engines will view your content as being top-quality, and rank it highly. Also, videos have over 40% click-through rates than plain text in universal searches. It means that you not only get higher rankings but that visitors are more likely to click your pages. What is most inspiring is that viewers can recall videos as much as 30 days later with over 10% purchasing the products or services being advertised.

Effects on Social Media

Video is the most shared content …