<strong>One of the advantages of YouTube marketing through the Internet is that it can be very cost effective. This can be especially true of a video sharing sites because of the popularity of online videos, and the fact that there is no charge involved for uploading content.
There are two basic ways that YouTube can be utilised for the purposes of marketing. One is to make and upload your own videos to the site, or, alternatively, advertise on other people’s videos. With 4 billion videos viewed every single day, and monthly visitors to the site numbering a billion, the potential audience a video can reach is huge. Figures from Nielsen also indicate that, for young adults in the US (18-34-year-olds), YouTube is preferred to all the cable networks.</strong>
<h1>Why Videos Are Increasingly Important </h1>
With Google now increasingly recognising videos as being as important as text, this should act as an incentive for companies to explore marketing on YouTube. One effective way of doing so is to complement articles on your website with a video. Consequently, you increase the likelihood of backlinks to your site, either for the article or the video. This will, then in turn, result in the …
YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform?
Starting out on YouTube
As you’d expect from the leading video-sharing website, you can start your YouTube marketing journey via desktop or mobile – although desktop may be the best option to start with. It’s also worth noting you can’t currently create a new channel using the YouTube App for Android or iOS.
First, to get started on YouTube you’ll need a Google Account. Although you can opt for a personal channel, it’s a far better idea to go for a business channel to get the best results from using YouTube for social media marketing. Once signed up, the nerve centre of your activity is your YouTube channel – your account.
Think of your channel as your homepage – here you can control what your audience sees in each of the sections.It’s important to customise your channel; making it stand out from competitors. Your channel art should be a …
What is the point in having a gorgeous, well-designed, user-friendly website if no one sees it? Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your product or service? In this post we consider how to bring the best traffic to your website as you possibly can.
Search Engine Optimisation
Search engine optimisation (SEO) is one of the most important things that you need to think about if you want to bring a lot of visitors to your website. For those of you who are unaware, SEO is all about optimising your website so that your website ranks higher in search engines — most marketers focus specifically on Google as they have the biggest market share.
Saying that SEO is a minefield would be an understatement, it would take extensive amounts of research to even begin to understand it. Although, right now you only need to understand that you should optimise your website for the users, not the search engine. This means that you should provide in-depth content, keep your …
With billions of video views daily, YouTube is a great tool for creating an online presence. In order to build your brand successfully, you want to get people to watch, enjoy and share your videos as widely as possible. This is where subscribers step in. Youtube Subscribers are the lifeblood of any YouTube channel. These regular viewers are more likely to interact with and share your videos, thus helping your content to reach an ever growing audience. The steps outlined below will help you to grow the subscriber base of your channel.
1. CREATE OUTSTANDING CONTENT
On a site as huge as YouTube, you need to make sure your content has something unique to offer to attract a large audience. Always focus on the value your content gives to the viewer. Whether you’re providing entertainment or information, people will only come back for more if they got something out of watching your content. In order to increase views, you also need to upload new videos on a regular basis.
2. USE ANNOTATIONS
In order to stop potential Youtube subscribers from leaving your channel too soon, you can give a nudge to the viewer by asking them to subscribe. One effective …