With over 100 hours of content uploaded every minute, Youtube is a great addition to your social media marketing. Although achieving a high number of views and a dedicated following may seem like the main objective of having a Youtube channel, but ensuring that your content is top quality is imperative.
Here, we discuss the best ways to optimise your Youtube content in terms of SEO but also relevance.
1. It’s all About the Tag
Tagging is an essential part of Youtube etiquette and a powerful marketing tool which makes them a lot more discoverable. Currently, the international video giant has no way of truly understanding video content, so it is really important to associate your video with text. Use your video – whether it’s promotional, information or a ‘how to’ – to rank for specific keywords. Look to include any brand keywords in your tagging and avoid irrelevant terms that you may feel up your ratings, even if it is tempting!
Youtube no longer prioritises its videos by the overall volume of views; instead it focuses on a video’s ‘watch time’ or bounce rate. If a user stumbles upon your video due to a misleading title or tag, …
As the second biggest search engine in the world, Youtube is a great place to make your business heard. Unlike Google and most other social media platforms, Youtube is easier to rank highly and can add significantly to the promotion of a website or company.
As sharing visual content becomes increasingly popular across all social networks, Youtube is brilliant for making your products and services accessible to everyone. With 20 hours of video uploaded every minute, considering a leap to the video sharing site as part of your digital marketing strategy might just be what your organisation needs to gain opportunities whilst increasing customer loyalty.
1. Create a Fan Base
In the same way that you would entice new Facebook fans or Twitter followers, it is important to promote your business’s channel on each of your social media outlets as well as website, blog and any mailing list that you might have.
Look at your channel’s page as an outlet for your business as it needs to include your company colours and any logo or graphics that accompany it. It needs to be as recognisable as possible to your viewers and subscribers. Promoting your company via Youtube is easy. With …
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015.
In this post we discuss the best social media marketing trends predicted for digital marketing in 2015 and how you and your company can monopolise on them to see a drive in sales and the best return on investment possible.
1. The Rise of Content Marketing
In recent years, the popularity of content marketing has become an integral part of any marketing strategy. In the following year, companies will see a huge spike in customer experience focus, paying more attention to the solutions their client-base are looking for. This, in turn, will lead to companies creating and sharing more emphatic, client-orientated content. Remember, however, that content will only affect your social media marketing if it is relevant and enticing.
With this rise in content marketing budgets, stress will be put onto the importance of companies reaching out to their customers in a more visual way. B2B companies …
Getting results from YouTube isn’t as easy as uploading a video and then waiting for the views to roll in. No matter how professional, creative or downright wacky your video, it’s competing with the other 100 hours of video uploaded to YouTube every minute. Yes, your content has to be great but it won’t be seen unless it’s able to be found. And the key to getting found on YouTube is video optimisation.
Here are some quick and easy tips to power-up your YouTube videos and set them up for more views.
1. Your Video Title
The title of your video plays a vital role in interesting your potential viewers and attracting their clicks. It needs to be eye-catching and relevant.
Consider which terms your audience would use to search for your content and use Google’s Keyword Planner to help you come up with ideas. Your keywords indicate to YouTube what your video is about, helping it to rank in relevant searches.
Position your keywords early in your title with any further information coming after and remember that only 50-55 characters of your title will show up in search results – make the most of the space.
Another reason your …