Websites - Pinnacle Internet Marketing

Web Design Trends This Year

Every new year brings with it new trends in web design, and this year is no exception. You might be wondering what new wonders web designers have in store for you. The traditional way of doing web design is long gone. It is not only about a beautiful website; today, what matters is the experience the users get from it. Next is a glimpse of some of the trends to look out for this year.

Web Animation

Use of animation helps users understand concepts and interfaces better and easily. Many people want to understand what your web interfaces mean without having to spend endless hours since time is of the essence. What a better way to explain complex ideas than by using animations. They also make your website catchy and playful. One of such animations to look out for this year is GIFs. First, you might have seen them on Facebook and Twitter, but they are also gaining popularity in web design. The most important thing to remember is to add them in moderation because overdoing it will make your website heavy, thus take too long to load. Their main aim is to attract your readers’ attention. They also help …

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Why You Need an SSL for Your Business Website for 2018

Online security breaches have been making headlines over the last few years, and consumers are understandably concerned that their personal data could all too easily fall into the wrong hands. With more and more of our time and money being spent online, the focus is firmly on digital security, ensuring that users and their data are properly protected.

Fortunately, tech giants such as Google are committed to keeping online users safe, and are bringing in additional measures to do just that. While it may seem as though businesses are constantly jumping through hoops to conform to ever-changing practices, the more care and attention that a company puts into data protection, the better the outcome for everyone. Businesses should aim to treat their customers’ personal information as carefully as they would treat their own.

You may have heard that SSL certificates are becoming essential for business websites, and this article aims to give you an overview of what this actually means.

Google is flagging websites as “Not Secure”

With the release of Chrome version 62, Google has begun to flag unencrypted websites as “Not Secure”. This means that if you don’t have an SSL certificate, Google Chrome users will see a

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The Importance of a Mobile Friendly Website in 2017

Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business owners and marketers might be ignorant of the essence of having mobile-friendly sites in 2017, but what are the importances of it? Marketers may not be reaching the intended number of audiences when they use websites which are not mobile friendly, but they may not be aware of this. Let’s break down some of the reasons why having a mobile-friendly website in 2017 should be top of the list while building an interactive business website.

Wide Coverage
The widespread of smartphones and other mobile devices like tablets has brought about a phenomenon where, since October 2016, desktop traffic has been overtaken by mobile traffic on the internet. This behaviour means that it’s easier to reach more people by using mobile-friendly websites than sites which are built around a desktop platform. Desktop traffic continues to decrease with the increase in mobile traffic with a predicted reach …

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Why First Impressions Matter with Websites

firstimpressions

Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:

1. Get instant appeal
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.

2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.

3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your pages, …

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